Cerebral Selling

FEBRUARY 22, 2021

In part one of this post, I shared research on how modern sales and marketing organizations can drive revenue growth by being more prescriptive in their selling motions. The customer recognized our authentic desire to modernize their evaluation process and lead them through the evaluation. I have a solution to help.

Process 227

Process Customers Objectives and Key Results Clients 227

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. So within her first year, Lindsay identified these core areas that helped accelerate Checkr’s growth.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. A clear understanding of core objectives (i.e., Processing.

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120

Martech

AUGUST 14, 2024

In martech terms, that means 20% of your tools drive 80% of your results. Dig deeper: The great debate: Activity vs. results 4. Remember, these metrics are most effective when considered alongside qualitative factors aligned with business objectives. The first part is here. But how do you determine which tools are in that group?

Negotiate 110

Negotiate Objectives and Key Results Technology Technology 110

Martech

NOVEMBER 6, 2024

These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Let’s recap the biggest HubSpot updates for October 2024.

Objectives and Key Results 111

Objectives and Key Results CRM Pipeline Contact 111

Search Engine Land

AUGUST 22, 2024

Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. You have little to no control regarding product prioritization and are handing the keys over to Google’s algorithm with smart bidding. Focus on best sellers wouldn’t facilitate their key objective.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Processing. Marketers must be transparent about genAI-created content.

Objectives and Key Results 130

Objectives and Key Results Government Trust Technology 130

Veloxy

FEBRUARY 12, 2025

Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. Our platform helps field and outside sales teams achieve a 3X increase in new revenue growth in their first month. The results get even better with a 5X increase by the second month.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

JANUARY 14, 2025

This is at odds with a company’s primary objective of acquiring and retaining customers. As a result, it falls to marketing to drive the importance of keeping the customers you already have. Speed of response is a key factor here. Processing. Ruth Stevens asked the audience at The MarTech Conference last fall.

B2B 127

B2B Customers Objectives and Key Results Cross-sell 127

ClickFunnels

JUNE 24, 2021

The post Creating A Sales Prospecting Process That Works appeared first on ClickFunnels. How to create a sales prospecting process that works? How To Create a Sales Prospecting Process That Works Go Beyond Sales Prospecting: The Value Ladder Sales Funnel Want Russell To Teach You How To Build Your First Sales Funnel?

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Martech

AUGUST 5, 2024

This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. By integrating these tactics into a cohesive strategy, you can effectively discover and engage new contacts, ultimately driving growth for your organization. Processing.

B2B 116

B2B Lead generation A/B testing Objectives and Key Results 116

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Processing. Business email address Sign me up!

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. Up to 86% of organizations implementing generative AI report seeing revenue growth of 6% or more in their total annual company revenue, per a Google Cloud report. Processing.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Martech

DECEMBER 18, 2024

Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. AI tools dont just process data; they tie it to business outcomes by finding opportunities that were previously invisible, says Durraze.

Objectives and Key Results 100

Objectives and Key Results CRM Drivers/motivators Campaign 100

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. Processing. What objections they have. will increase by approximately 10%.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes.

Product 246

Product Territory Objectives and Key Results Sales 246

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

STAR Results

NOVEMBER 14, 2021

They have identified their key growth targets, have booked meetings and are in the process of building their customer-focused business plans. Have you/your salespeople identified their Key Success Factors ? By taking the time to do a SWOT analysis, you can objectively look at your territory/region.

Territory 227

Territory Objectives and Key Results Sales Start-ups 227

Search Engine Land

SEPTEMBER 4, 2024

AI chatbot tools can streamline this process, swiftly handling lists of 1000s of keywords. You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Automated reporting Generative AI can automate the creation of performance reports, highlighting key metrics and insights.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Martech

OCTOBER 9, 2024

To drive real revenue growth, sales and marketing need to work together. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Key metrics both teams should care about include: Conversion rates : Track how leads move through each stage of the funnel.

Growth 117

Growth Objectives and Key Results Pipeline Sales 117

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. There are several key factors to consider when conducting a detailed marketing audit. Processing. Your top competitors may not dominate search results or have massive social media followings.

Objectives and Key Results 66

Objectives and Key Results Strategize CRM B2C 66

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

OCTOBER 17, 2023

In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops. This results in each team optimizing at the expense of the other teams. Marketers could learn from their growth colleagues and replace funnels with growth loops.

Growth 124

Growth Manufacturing Retail Objectives and Key Results 124

Martech

DECEMBER 13, 2024

As a result, opportunities to grow the company and create loyal customers are missed. Lets explore how shared goals and incentives can lead to measurable outcomes, with three key reasons why alignment is essential. Make sure all teams share a unified vision with common key performance indicators (KPIs).

Objectives and Key Results 99

Objectives and Key Results Teamwork Click Through Rate Campaign 99

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. “> “> “> “> “> “> Processing…Please wait.

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Veloxy

FEBRUARY 13, 2023

Open ended sales questions are a crucial aspect of the sales process. While close ended questions give you faster and direct results, open ended questions deliver richer and more valuable insights. This is why asking the right open ended pain point questions is key, especially when engaging with prospects and leads.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

SEPTEMBER 16, 2024

Think of it as the core of your marketing strategy, where all tools and processes support your business goals. Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

Search Engine Land

JUNE 21, 2024

I’ve had more conversations over the years with some clients on why average CPC is up year on year, why they aren’t top of the SERP on certain searches, or why the bounce rate is so high on a Shopping ad compared to a Search, rather than discussing how our overall business objectives are progressing.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

Heinz Marketing

MARCH 15, 2024

So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. But true understanding goes beyond the products you offer.

Growth 119

Growth Customers Objectives and Key Results Teamwork 119

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.”

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. When effectively executed, a customer-focused sales process will lead the buyer to view your solution as vital to their success.

Customers 109

Customers Objectives and Key Results Drivers/motivators Pipeline 109