Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 119

Product Objectives and Key Results Strategize Technology 119

Veloxy

NOVEMBER 30, 2023

Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! By providing streamlined processes and support, enablement boosts the efficiency and productivity of sales representatives. Grab a warm coffee or tea and let’s get started!

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 133

GTM B2B Conversion Objectives and Key Results 133

Martech

OCTOBER 17, 2023

In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops. This disconnect can be exemplified by the silos usually found between product and marketing teams. The product team has its own product strategy.

Growth 133

Growth Manufacturing Retail Objectives and Key Results 133

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

ConversionXL

NOVEMBER 17, 2020

Codecademy started out in 2011 as one of the first free products that taught people to code. Since then, we have helped over 45 million learners improve their lives through programming while making major improvements to our product—driven by experimentation. From spaghetti testing to strategic testing .

Strategize 121

Strategize Growth Objectives and Key Results Price 121

Veloxy

FEBRUARY 13, 2023

Five examples of close ended sales questions Have you used a similar [product/service] before? Are you interested in purchasing this [product/service] in the near future? On a scale of 1 to 10, how likely are you to recommend this [product/service] to a friend? Have you budgeted for this purchase?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Veloxy

FEBRUARY 1, 2024

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. Key metrics such as lead response time, conversion rate by funnel stage, and quota attainment provide insights into sales operations, identify bottlenecks, and highlight successful strategies to improve sales team performance.

Product 130

Product Quota Objectives and Key Results CRM 130

Heinz Marketing

MARCH 15, 2024

So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. But true understanding goes beyond the products you offer.

Growth 111

Growth Customers Objectives and Key Results Teamwork 111

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

E-commerce 116

E-commerce Growth Cross-sell Objectives and Key Results 116

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives.

Objectives and Key Results 122

Objectives and Key Results UX Manufacturing Technology 122

Search Engine Land

JUNE 21, 2024

I’ve had more conversations over the years with some clients on why average CPC is up year on year, why they aren’t top of the SERP on certain searches, or why the bounce rate is so high on a Shopping ad compared to a Search, rather than discussing how our overall business objectives are progressing.

Campaign 89

Campaign Objectives and Key Results Clients CTR 89

STAR Results

OCTOBER 8, 2021

Our salespeople have many goals, and we would like to ensure that they are motivated to attain all their key objectives. They understand the clear link between rewards and results, and financial rewards help stimulate salespeople to improve their performance and productivity in achieving a goal. It becomes unsustainable!

Drivers/motivators 206

Drivers/motivators Objectives and Key Results Commission Sales 206

Martech

NOVEMBER 12, 2024

This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. Simply put, it’s all about basic math: while AI can amplify results, it multiplies based on the team’s existing strengths.

GTM 127

GTM Go To Market B2C B2B 127

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. Consider an ecommerce store selling products worth $20, $50 and $100.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. Kazuki Ohta, CEO & Founder at Treasure Data, shares his company’s story of how pivoting at the right time saved their business and accelerated their growth to $100 million ARR. How can you get back on track?

Product 124

Product Objectives and Key Results Pipeline Quota 124

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Have you built perceived value ? . Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

FEBRUARY 3, 2022

The results? Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Martech

JANUARY 29, 2024

Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. After that, how you can improve prompts to get even better answers from me. Please keep answers simple.

Objectives and Key Results 119

Objectives and Key Results Lead generation Growth Campaign 119

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. This mindset will enable sellers to not just sell a product, but to sell a vision of the desired outcome.

Customers 108

Customers Objectives and Key Results Drivers/motivators Pipeline 108

Search Engine Land

JANUARY 20, 2023

Firstly, and most obviously, form submissions are likely to be completed by qualified leads and may result in a sale. You can see which landing pages result in a conversion within the same session – perfect for identifying sales direct from SEO efforts. Head to Search Results in the left-hand menu.

Objectives and Key Results 115

Objectives and Key Results Conversion Campaign Drivers/motivators 115

Cerebral Selling

FEBRUARY 22, 2021

In part one of this post, I shared research on how modern sales and marketing organizations can drive revenue growth by being more prescriptive in their selling motions. She builds and sells her product, invoices the customers, maintains the website, creates the marketing content, and handles all of the support questions.

Process 222

Process Customers Objectives and Key Results Clients 222

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. For example, if you’re trying to drive user growth, you want the least amount of pricing friction.

Price 109

Price Growth Objectives and Key Results Cross-sell 109

SaaStr

JULY 13, 2023

Greenhouse Head of Sales EMEA Renu Jhugaroo and Growth by Design Founder Jill Macri share the crucial steps to hiring sales leaders with confidence. Each will have a unique leadership style, sell different products, target different markets, lead different teams, and build distinctive growth strategies.

Objectives and Key Results 97

Objectives and Key Results Negotiate Sales Growth 97

Search Engine Land

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. Within the products we consume and how we create and manage content, AI has become an expectation rather than an exception in our lives.

UX 110

UX Manufacturing Clients Technology 110

Martech

AUGUST 19, 2024

It ensures your marketing efforts are focused on high-value targets that align with your business objectives. Here’s how to effectively identify and select these key accounts. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.

B2B 124

B2B Objectives and Key Results Campaign Contact 124

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. Get MarTech! In your inbox.

Retail 137

Retail Niche Objectives and Key Results Technology 137

Partners in Excellence

OCTOBER 11, 2023

We had the idea that we would develop a comp plan that would both motivate sellers to do more; focus them on our strategic initiatives; drive new customer acquisition; assure their efforts were balanced across the entire product portfolio; drove key account growth; and a few other things. The comp plan is only one of those.

Objectives and Key Results 145

Objectives and Key Results Pipeline Finance Quota 145

SaaStr

AUGUST 15, 2024

Unlike product-led or sales-led growth, Notion is focused on community-led growth. While there is no golden formula to reach the next level of growth, a common thread exists across each company with three foundational layers. The most important thing to consider when building a product is the problem it will solve.

GTM 123

GTM Objectives and Key Results Strategic planning Growth 123

SaaStr

OCTOBER 12, 2022

Every company moves through different growth phases, and eventually, the focus, strategy, and motions for growth must change alongside the business. Many founders think first of their product and then the market. Pick the Market: Choose your target audience, and create a product they need. Product-Market Fit.

Growth 98

Growth Objectives and Key Results GTM Up-sell 98

ConversionXL

MAY 27, 2022

In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Demand generation is about creating demand.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Veloxy

APRIL 12, 2023

This growth means that there will be an increasing need for skilled solar salespeople who can help homeowners and businesses make the switch to solar energy. Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. of all U.S.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Salesforce

OCTOBER 11, 2022

.” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Promote efficient growth by focusing on high-potential and high-revenue accounts. Without surplus financial resources, risk can increase.

Promote 98

Promote Growth Objectives and Key Results Up-sell 98

Cerebral Selling

AUGUST 12, 2023

Joining startups was the thing to do back then and I was lured into one by the promise of rocket ship growth and working with super smart people. As a salesperson, you might be intimately familiar with your products, services, and the problems you solve. That’s rarely the case. Your audience is no different. Connect with people.

Objectives and Key Results 202

Objectives and Key Results Pitch Sales Gaming 202

Martech

APRIL 30, 2024

For too long, we’ve been made to think that personalization is the primary way to drive growth and that having a 360-degree view of your customers is the best way to enable it. Identifying clear learning objectives that align with achieving measurable business outcomes will guide the way. Presence of key PII gaps within data sources.

Objectives and Key Results 118

Objectives and Key Results Customers Transportation Construction 118