Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Actively engage in the council to show how AI adds business value.

Objectives and Key Results 131

Objectives and Key Results Government Trust Technology 131

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Up to 86% of organizations implementing generative AI report seeing revenue growth of 6% or more in their total annual company revenue, per a Google Cloud report. Below are the six steps to craft a model that aligns with your unique business needs. Get the newsletter search marketers rely on.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Veloxy

JUNE 15, 2023

As sales professionals navigate this ever-changing landscape, the secrets to their success lie in adapting to industry trends , leveraging technology, and honing essential skills. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. I am trained with MarTech content. Here’s something somebody asked me! Also, please keep the language simple.

B2B 117

B2B Lead generation A/B testing Objectives and Key Results 117

Martech

DECEMBER 18, 2024

Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth. Whats driving customer churn?

Objectives and Key Results 101

Objectives and Key Results CRM Drivers/motivators Campaign 101

Sales Pop!

AUGUST 6, 2022

When it comes to maintaining existing accounts, Pipeliner CRM is the only system with embedded key account management features, whereas others (such as Salesforce and Microsoft Dynamics) have account management functionality only as an add-on, or don’t include key account management. . Pipeliner takes the heuristic approach to sales.

CRM 232

CRM Pipeline Objectives and Key Results Account management 232

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. Quickly exclude records from active lists.

Objectives and Key Results 112

Objectives and Key Results CRM Pipeline Contact 112

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Marketers need to make sure the new tech is yielding results in the form of insights and performance.

Technology 124

Technology Technology E-commerce Objectives and Key Results 124

Search Engine Land

SEPTEMBER 4, 2024

This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the technology to our advantage. You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Generative AI can streamline communication.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Veloxy

MARCH 15, 2023

Revenue enablement vs sales enablement 5 rev enablement best practices 7 steps to build a rev enablement strategy How to become a rev enablement manager Download SBI Growth’s Revenue Enablement Chart – Great Resource for You! This leads to increased revenue growth and improved financial performance. Let’s get started.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

OCTOBER 9, 2024

To drive real revenue growth, sales and marketing need to work together. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Key metrics both teams should care about include: Conversion rates : Track how leads move through each stage of the funnel.

Growth 121

Growth Objectives and Key Results Pipeline Sales 121

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. The result? Less chaos, more efficiency, and predictable growth.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Martech

FEBRUARY 24, 2025

However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems. A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies.

Objectives and Key Results 98

Objectives and Key Results Government Technology Technology 98

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. On the other hand, inside sales teams leverage technology-driven solutions. Set Clear Objectives and Goals Be clear about what you want to achieve with your sales efforts.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It Martech is really at the intersection of technology, strategy and people, he said. It might, of course, deliver worse results,” said Davis. All in service of a strategy Strategy is the key to all of this. He called this a “high-wire balancing act.” Registration is free.

Technology 117

Technology Technology Objectives and Key Results Service 117

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. There are several key factors to consider when conducting a detailed marketing audit. This approach has been widely used across various industries, examining internal and external factors to identify key areas.

Objectives and Key Results 71

Objectives and Key Results Strategize CRM B2C 71

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Let’s explore how smart martech goals can directly support the broader objectives of each function.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

MAY 25, 2022

To drive bottom-line growth, you’re ready to create a strategy for attracting, engaging, and converting prospects across all of your marketing channels. But do you have the right technology to achieve your goals? Optimization science is harnessing the full potential of customer-facing technology.

Technology 108

Technology Technology Objectives and Key Results Construction 108

Martech

DECEMBER 13, 2023

Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day. The first iterations of mainstream generative AI centered on discovering this new shiny object and what it could do.

Objectives and Key Results 110

Objectives and Key Results UX Manufacturing Technology 110

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

E-commerce 106

E-commerce Growth Cross-sell Objectives and Key Results 106

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Veloxy

APRIL 12, 2023

This growth means that there will be an increasing need for skilled solar salespeople who can help homeowners and businesses make the switch to solar energy. Address Objections As a solar salesperson, you’re bound to encounter objections from potential customers. Are you interested in a career in solar sales? of all U.S.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We need to be inside the ecosystem because that’s a key model for us.

GTM 117

GTM Sell Customers Cold Call 117

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. I also expect companies will apply this technology in reasonable ways. Forecasting this holiday season is like playing Powerball.

Retail 130

Retail Niche Objectives and Key Results Technology 130

Martech

FEBRUARY 3, 2022

And how can we earn more respect for marketing as a function while delivering outstanding results at the same time? The lack of proper emphasis on marketing—and the incorrect precedence placed upon it—leads to unreliable growth and shortened CMO tenure. The key to solving this problem is transparency. The marketing black box.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Drivers/motivators Growth 98

Martech

FEBRUARY 2, 2024

It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. Imagine this: You’re excitedly investing in these advanced tools, convinced they’re the key to transforming your marketing strategy. The result? Think about it.

Objectives and Key Results 103

Objectives and Key Results Technology Technology Strategize 103

Martech

OCTOBER 11, 2024

Examples of real-world edge computing include: Smart cameras with built-in AI processors can perform object detection, facial recognition or other analytics right on the device, sending only relevant data or alerts to a central system. Instead, you’re layering AI onto edge technology to create hyper-personalized experiences.

Objectives and Key Results 66

Objectives and Key Results Retail Healthcare User Experience 66

Cerebral Selling

FEBRUARY 22, 2021

In part one of this post, I shared research on how modern sales and marketing organizations can drive revenue growth by being more prescriptive in their selling motions. And finally, don’t be afraid to address and reframe any objections that arise during the process. I have a solution to help. ” Are you reading my mind?!?

Process 227

Process Customers Objectives and Key Results Clients 227

Sales Pop!

MAY 17, 2024

Through data analysis and continuous improvement of artificial intelligence algorithms, AiSDR becomes an indispensable tool for modern marketers, helping them achieve great results on a scale not previously available.

Objectives and Key Results 130

Objectives and Key Results Strategize Campaign Growth 130

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. What it looks like: Two sales reps argue over lead ownership, harming productivity and slowing progress on key accounts.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52