SaaStr

OCTOBER 25, 2024

6: AI Has No Noticeable Impact on ARR Growth Next question the survey asked of startups was, ‘if you use AI, is your growth rate meaningfully faster than you thought it would be year-over-year?’ 7: AI Efficiency Gain: Perceived vs. Measurable How much did these companies grow, and how efficient was that growth thanks to AI?

Go To Market 133

Go To Market Quota GTM Price 133

Martech

OCTOBER 1, 2024

year-over-year growth. Adobe divided goods into four price tiers.) This is because of price discounts, not because shoppers are feeling wealthier. Pricing was the top factor in holiday spending. online holiday shoppers are expected to spend $240.8 This represents a 8.4% Why we care. retailers,” said Pandya. Top factors.

Retail 115

Retail Territory Price Sales 115

Sales Pop!

JANUARY 25, 2025

Once they engage with the demo, direct them toward the next action, whether thats signing up, exploring pricing, or booking a call. Highlight measurable outcomes like revenue growth, time savings, or cost reductions. Focus on solving a pain point or delivering a wow moment. Guide users to the next step. Make it relatable.

Product 239

Product Customers Real Estate Trust 239

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

Click Through Rate 115

Click Through Rate Retail Sports Growth 115

Force Management

JULY 18, 2024

Consumption pricing is associated with some of the fastest-growing SaaS companies of the past few years, including Snowflake , Datadog , Zscaler , and MongoDB. The consumption-based pricing model is popular because it helps these types of companies manage costs and gives the customer more control and transparency in how much they’re billed.

Price 132

Price Growth Closing Customers 132

SaaStr

FEBRUARY 3, 2025

On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps. There have been so many price increases since 2021, many apps are 40% or more expensive than they were in 2021. To raise prices even more? And in Classic B2B you are raising my prices this quarter again ?

Price 119

Price Contact B2B Growth 119

SaaStr

MARCH 25, 2025

The “Give Away the Store” Pricing Strategy That Actually Worked Most SaaS founders I talk to are terrified of giving away too much value. built their own AI stack instead of relying on APIs, making this pricing sustainable. In the AI era, this might be the new playbook for sustainable SaaS growth.

Meeting 96

Meeting Price Strategize Growth 96

Martech

SEPTEMBER 4, 2024

Brands are forecasting growth and consumers anticipate increased spending. Fifty-nine percent of brands increased discounts over the last year (57% also raised prices) and 54% experienced higher costs. Certainly, there are predictions of lower growth this year than last year — but growth is still growth.

Price 104

Price Growth Conversion Product 104

SaaStr

NOVEMBER 6, 2024

Revenue growth is up 21% overall, and subscription growth is up 33% — at almost $5 Billion in ARR. Raising Guidance and Growth Rate for Cloud Revenue To +24% a Year That’s pretty darn impressive growth at almost $5B in ARR, and just as importantly, they’re raising their prediction here. #2.

Cross-sell 117

Cross-sell Price Growth Up-sell 117

Martech

OCTOBER 3, 2024

True loyalty is about more than transactional convenience or pricing considerations. Higher lifetime value They often spend more overtime, buy more across your product lines and are less price-sensitive, contributing to higher customer lifetime value. Emotional loyalty goes beyond rational considerations.

Drivers/motivators 134

Drivers/motivators Customers Trust Price 134

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The average price per ad was also up 10%. The company expects revenue growth next quarter to be between $38.5 Meta reported 3.27

Retail 113

Retail Represent Growth Price 113

SaaStr

MARCH 29, 2024

Even a PE firm wouldn’t buy it with no growth at all, I don’t think. They’ll make the bet they can build on this core, and in effect, by doing so both re-accelerate growth and save several years of product development and early sales. 10%, 20% growth just doesn’t compound fast enough at that stage.

Growth 118

Growth Price Strategize Closing 118

Search Engine Land

SEPTEMBER 19, 2023

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

Price 142

Price Meeting Quota Engineering 142

SaaStr

NOVEMBER 13, 2024

54% Growth in $50k+ Customers Like Shopify, Klaviyo is firmly SMB overall. But its bigger customers are key to fueling growth, as they are at Shopify, too. Just not as quickly as overall revenue growth. #4. With 110% NRR + 16% new customer growth, Klaviyo should be able to grow 20% or more a year for years to come. #7.

Cross-sell 121

Cross-sell Growth Price Up-sell 121

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Video just gets bigger and bigger Video’s growth as a highly effective tool in the B2B marcom kit continues, for a number of reasons: Its versatility and flexibility.

B2B 132

B2B X-functional Cross-sell B2C 132

Martech

AUGUST 19, 2024

There are always leaders who prioritize low prices over the value products provide. The churn for this persona is high because they are likely to switch to lower-priced providers. When businesses are trying to build a customer base, they often undercut the existing players in price. Project management tools come to mind.

B2B 115

B2B Contract Consult Price 115

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Kearny and the UN.

GTM 124

GTM Price Customers B2C 124

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care. Processing.

Price 113

Price CRM Launch Follow-up 113

TrackStreet

MARCH 28, 2025

The brands that will thrive in this environment are those that take back controlof their pricing, their distribution channels, and their customer relationships. When brands and authorized sellers run out of stock, unauthorized sellers exploit the gaps, capturing sales at inflated prices or dumping product in ways that devalue the brand.

Price 52

Price Retail Strategize Contact 52

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% Essential products are often price-sensitive during a downturn. prior to 2020.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Martech

MARCH 12, 2025

When B2B buyers face budget constraints, their already lengthy purchasing processes can shift dramatically from extended sales cycles and increased stakeholder involvement to heightened price sensitivity and ROI scrutiny. These modernized companies also saw modest yet steady growth in both customer base (0.5% revenue decline.

Strategic partnership 104

Strategic partnership Strategize Finance B2B 104

SaaStr

DECEMBER 17, 2024

And as stock prices rip higher, growth VC floods back in. As is growth, in some cases. It’s 2021 but all over again, and different But in SaaS overall, the growth playbook hasn’t totally worked out on the last 4 SaaS IPOs. But overall, the growth investments weren’t big wins. It’s natural.

Price 105

Price Growth 105

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 129

Growth Pharmaceutical B2C Construction 129

Martech

NOVEMBER 27, 2024

Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. Top categories. Electronics: $17.7 billion in sales for Nov. 1-24, up 11.4%

Sports 121

Sports Retail Start-ups Up-sell 121

Veloxy

JANUARY 7, 2025

Pricing Strategies and Negotiation Techniques Transparent and flexible pricing strategies can accelerate your sales cycle. Provide transparent pricing options (thinkbundled services with even more value). This dynamic approach not only optimizes your sales cycle but also drives long-term business growth.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. But sustainable growth requires a cohesive approach, where every decision about the product is made with its market fit, buyer journey, and expansion potential in mind. If not, a product-led growth (PLG) strategy may not be the right fit.

GTM 102

GTM Cross-sell Finance Price 102

SaaStr

NOVEMBER 17, 2024

But growth slowed around $10m ARR to almost zero. Andy had to completely reboot the team to reignite growth, pushing past $30m+ ARR by 2023 and selling to a top private equity firm. But Andy got 3 other firm offers through the bank he hired — along with a price more than $10m higher. You have to make them.

Legal 118

Legal Cross-sell Negotiate Growth 118

SaaStr

DECEMBER 19, 2024

Shopify is seeing higher e-commerce growth at almost $10B ARR (!) Asana’s growth may have slowed, but Monday.com is on fire at $1B+ ARR … because it sells 70% outside of tech. Dont settle for less growth than Your NRR + 20%. Raising prices may or may not work for you. than it’s seen in years.

E-commerce 113

E-commerce Healthcare Promote Launch 113

Martech

FEBRUARY 3, 2025

Changes in Super Bowl commercial pricing The cost of a 30-second commercial during the Super Bowl has skyrocketed over the decades. Heres a brief overview of the price changes: 1967: Approximately $40,000 1980s: Prices began to rise significantly, reaching around $100,000 by the mid-1980s. million in 2005. million in 2005.

Entertainment 110

Entertainment Price Gaming Campaign 110

Sales Hacker

SEPTEMBER 3, 2024

Discussed in this Episode: Applying the concept of Price’s Law to identify and maximize the impact of top talent in an organization. Personal growth lessons on reframing your relationship with drive and ambition. Personal growth lessons on reframing your relationship with drive and ambition. Brought to you by Vanta.

GTM 123

GTM Growth Price Go To Market 123

Martech

OCTOBER 22, 2024

The more in-depth and relevant the page (like pricing or case studies), the higher the score. Growth trajectory Companies on a growth trajectory (e.g., Incorporating ICP scoring into your lead process allows your marketing and sales teams to focus on high-potential leads, driving growth and building stronger relationships.

Cross-sell 117

Cross-sell Lead generation GTM Territory 117

SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. So within her first year, Lindsay identified these core areas that helped accelerate Checkr’s growth.

Objectives and Key Results 118

Objectives and Key Results Growth Engineering Quota 118

SaaStr

FEBRUARY 3, 2025

The Enterprise Pricing Journey Is All About Unbundling Stripe learned this the hard way. pricing was brilliant for SMBs but completely wrong for enterprise. The Metrics That Matter Have Changed Dramatically The “growth at all costs” era is dead. You have to go all in.” Their famous 2.9% + $0.30

Hospitality 110

Hospitality Price Manufacturing Engineering 110

SaaStr

DECEMBER 9, 2024

Many top SaaS and Cloud leaders have seen growth re-accelerate. Even folks that were struggling to rebound from pandemic-fueled growth like Twilio have bounced back, to an extent at least. Twilio is now above 10% growth again. This isn’t 2020 levels of growth, but acceleration is acceleration. This is a bigger deal.

Growth 121

Growth Up-sell Pipeline Start-ups 121

Hubspot

AUGUST 7, 2024

To stay competitive, every SaaS company needs CRM software in its corner that helps bring in leads, keep customers happy, and facilitate growth. Growth Potential. SaaS startups need to choose a CRM that meets them where they're at now and can keep up with projected growth over the next five and 10 years.

CRM 81

CRM Price User Experience Customer Relationship Management 81

Martech

AUGUST 6, 2024

Delivering what consumers want establishes the trust that supercharges long-term conversions and revenue growth. Dig deeper: Why first-party data alone won’t solve marketers’ challenges Unleash creativity Remember, consumers aren’t just looking for price comparisons and checkout carts.

Trust 125

Trust Campaign Technique Price 125