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Digital ad prices rise across channels as performance holds steady

Search Engine Land

Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. By the numbers: Retail media spend grew 21% year-over-year. Paid search spend increased 6% YoY. Paid social spend rose 13% YoY. The big picture. Why we care. Bottom line.

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2024 online holiday spending set for record year with $240 billion in sales

Martech

year-over-year growth. This is good news for retailers with a solid digital marketing strategy. Adobe divided goods into four price tiers.) This is because of price discounts, not because shoppers are feeling wealthier. retailers,” said Pandya. retailers,” said Pandya. This represents a 8.4% Why we care.

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Holiday ecommerce start surpasses record-breaking forecast

Martech

retail site visits across 18 product categories. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. On that day, discounts are expected to hit 30%.

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Second quarter saw slowing ad spend on most platforms

Martech

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market.

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Meta ad revenue up 22% in second quarter

Martech

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The average price per ad was also up 10%. The company expects revenue growth next quarter to be between $38.5 Meta reported 3.27

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

True loyalty is about more than transactional convenience or pricing considerations. Higher lifetime value They often spend more overtime, buy more across your product lines and are less price-sensitive, contributing to higher customer lifetime value. It’s about trust, shared values and personalized experiences.