Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Thank you for rocking with me.

GTM 108

GTM Growth B2B Pipeline 108

Martech

MARCH 12, 2025

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Processing. These modernized companies also saw modest yet steady growth in both customer base (0.5% annually) and revenue (0.8%), while others experienced no customer growth and a 1.4%

Strategic partnership 109

Strategic partnership Strategize Finance B2B 109

Veloxy

JANUARY 7, 2025

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. Understanding the Sales Cycle In order to manage and refine your sales process, you need to understand the sales cycle. This outline helps you to visualize the whole process.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth 87

Growth Start-ups Follow-up Referrals 87

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. However, understanding its strategic importance is crucial. Processing. Email: Business email address Sign me up!

Strategize 125

Strategize User Experience High impact Construction 125

Martech

AUGUST 7, 2024

However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information. Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? In many cases, what they rely on to help make strategic decisions.

Objectives and Key Results 121

Objectives and Key Results Campaign Strategize Retail 121

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The 5-phase framework that grew Outreach from $0 to $230M ARR Outreachs first salesperson, Mark Kosoglow , played a pivotal role in driving the companys growth from $0 to $230 million in ARR. For Outreach, that threshold was 25 deals.

GTM 108

GTM Cross-sell Pipeline Strategize 108

Martech

SEPTEMBER 24, 2024

The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Architecture vision competency means having a strategic view of marketing technology systems, as well as an understanding of how these tools are used when it comes to collecting and acitvating customer data.

Strategize 113

Strategize Technology Technology Growth 113

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. Processing. TikTok generated an estimated $16.1 billion in revenue in 2023 — a 67% increase from 2022.

Campaign 121

Campaign Launch Growth Strategize 121

Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. In doing so, they’ll become the glue that binds the revenue team together, meets targets and scales growth, and shifts from surviving to thriving. Fast-forward to 2024, and Emma’s reality has shifted.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

JULY 30, 2024

The value of project management metrics Project management metrics are expected to be applied to track quality or identify process improvements. Use project management metrics and data to draw out additional strategic insights. You must carefully decide what direction you’re going to strategically grow your business.

Profit margin 115

Profit margin Niche Strategize Clients 115

SaaStr

FEBRUARY 8, 2025

At Slack, they completely reimagined CS as a growth engine. The entire success organization aligned around a single north star: proving so much value that growth became inevitable. Think of it as your CS maturity curve: The $50M-$250M ARR Phase In this phase, it’s all about raw growth.

Customers 107

Customers Government Contract Strategize 107

SaaStr

MARCH 25, 2025

The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription provider, and penetrated Fortune 500 companies through a brilliant bottom-up strategy. This wasn’t just generous – it was strategic. did the opposite.

Meeting 95

Meeting Price Strategize Growth 95

Martech

AUGUST 13, 2024

” The pandemic and subsequent economic challenges forced many companies to focus on short-term survival rather than long-term growth. As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. He transformed a challenging situation into an opportunity for connection and growth.

Strategic partnership 129

Strategic partnership Strategic planning Represent Sports 129

Sales Pop!

SEPTEMBER 10, 2023

In the ever-evolving landscape of business, the quest for growth and scalability remains a perpetual pursuit. The paradigm of achieving this growth, however, is in a state of transformation. The key, according to Ruben, lies in weaving video into the very fabric of the sales process.

Growth 173

Growth Pipeline CRM Trust 173

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report found companies that include chat experience reporting 75% year-over-year growth in annual revenue. Processing.

Growth 68

Growth Campaign Presentation Trust 68

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 111

Price E-commerce Cross-sell Profit margin 111

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Preparing your budget early allows time needed to involve key stakeholders in the process so that everyone’s priorities are considered. Stakeholder buy-in.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Processing. Are you getting the most from your stack?

Territory 112

Territory Transportation Electricity Government 112

Martech

SEPTEMBER 19, 2024

The PLG Calculator is a strategic simulator for you to estimate the impact of your product-led growth (PLG) initiatives. By entering key metrics like users, conversion rates and churn rate, this calculator will provide you with user growth projections, revenue and overall business impact. Processing.

CTR 131

CTR Click Through Rate Lead generation Campaign 131

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. In 2025, look for AI to help automate the processes and workflows behind these experiences. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 115

Retail Networking Transportation Hospitality 115

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Highspot

MARCH 7, 2025

Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The site is still new, so the growth might seem small now.

Niche 88

Niche Promote Lead generation Growth 88

Martech

SEPTEMBER 9, 2024

This shift in focus from economic worries to measurement challenges and consumer insights indicates that the industry is moving from a defensive posture to one of strategic optimization and growth. Processing. The report is based on 200 responses to an email survey fielded between June and August of this year.

Retail 113

Retail Strategize Follow-up Growth 113

Sales Pop!

MARCH 18, 2024

To stay competitive and profitable, companies need to constantly look for ways to enhance their operations and streamline their processes. There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. Streamlined processes, and improved overall efficiency in operations.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Heinz Marketing

AUGUST 13, 2024

Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. Start early, and don’t assume it’ll be a quick process. Building your processes to be repeated from the start will set you up to hit the gas faster if you see promising results.

Campaign 111

Campaign Launch Start-ups Growth 111

Martech

SEPTEMBER 10, 2024

Which processes should we automate to scale up localized campaigns profitably? This gives strategists the ability to actually strategize. These processes are all data-heavy and labor-intensive. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Identifying variations in strategic approaches Where similarities exist, so do distinctions. Processing. Email: Business email address Sign me up!

X-functional 110

X-functional Territory Customer Relationship Management CRM 110

SaaStr

JANUARY 26, 2025

The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 105

Education Legal Promote Growth 105

Sales Hacker

OCTOBER 11, 2024

Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines. P rocess: Is there a documented process for reps to follow? That’s where the 4 Ds come in: Define : Clearly define what good looks like (WIGL) for each behavior, skill, and process.

GTM 115

GTM X-functional Pipeline Construction 115

Martech

AUGUST 14, 2024

Annual Strategic Alignment : At the start of each fiscal year: a) Align your martech capabilities with business, marketing, customer experience, and technology goals; b) Forecast technology needs based on growth projections; and c) Plan major upgrades, migrations or eliminations 7. Processing.

Negotiate 111

Negotiate Objectives and Key Results Technology Technology 111

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Sales Pop!

JUNE 18, 2024

Remember that feeling of spending hours on repetitive tasks, wishing there was more time for your job’s strategic, creative aspects? AI-driven automation is no longer a futuristic fantasy; it’s here, a powerful tool to streamline those mundane processes and free you up to focus on what you do best.

Process 130

Process Strategize Retail Technology 130

Sales Pop!

JUNE 18, 2024

Remember that feeling of spending hours on repetitive tasks, wishing there was more time for your job’s strategic, creative aspects? AI-driven automation is no longer a futuristic fantasy; it’s here, a powerful tool to streamline those mundane processes and free you up to focus on what you do best.

Process 130

Process Strategize Retail Technology 130

Search Engine Land

SEPTEMBER 6, 2024

Dig deeper: Top 10 SEO benefits of building a brand that people trust Leveraging organic search visibility for brand growth Organic search visibility isn’t just about getting clicks but driving sustainable, long-term growth. Processing. Get the newsletter search marketers rely on. Business email address Sign me up!

Trust 104

Trust Engineering Growth Niche 104