Martech

NOVEMBER 13, 2024

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. While the modern marketing landscape is undeniably more complicated than a decade ago, the fundamental responsibilities of brand growth and demand generation remain central to their role.

Drivers/motivators 131

Drivers/motivators Growth Objectives and Key Results Strategize 131

SaaStr

NOVEMBER 25, 2024

They know start-ups take a while to truly nail product-market fit and more. They know hypergrowth often follows a short or long period of iimited growth. So net net, what VCs want to see is 3+ strong months of growth in a row. If you’ve had a rough year, and then one great month of growth — well, that’s not enough for VCs.

Growth 122

Growth Follow-up Start-ups Product 122

Sales Pop!

NOVEMBER 13, 2024

The Importance of Sales and Marketing Alignment Sales and marketing teams share a vital goal: driving business growth by acquiring new customers and retaining existing ones. It will improve lead quality, and enhance customer experiences, ultimately driving long-term growth. However, their methods and priorities often differ.

Sales 258

Sales Growth Lead generation CRM 258

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. It helps me and the team be so much more productive. Uh, it helps me and the team be so much more productive. And I think it will be critical for growth in 2025 and beyond.

GTM 108

GTM Growth B2B Pipeline 108

Sales Pop!

NOVEMBER 4, 2024

Small business owners have been holding off on getting growth-enabling loans because they’re not willing to spend so much on interest. So, small business owners are asking themselves now, “Is this the right time to focus on growth and take out a loan?” You’ll also need to evaluate your growth plan. appeared first on SalesPOP!

Niche 221

Niche Growth Product Service 221

SaaStr

MARCH 6, 2025

The Top 10 Product Leadership Lessons from Plaid’s and Brex’s Presidents Product leaders often ask me what it takes to build successful products in the age of AI, especially in fintech where the stakes are incredibly high. Here’s what we learned.

Product 87

Product Finance Trust User Experience 87

Anthony Cole Training

JUNE 7, 2024

In this high interest rate environment, consumers are moving excess amounts from checking accounts to higher yielding CDs and alternative products. BAI’s forecast for financial services organizations’ deposit growth in the year ahead is negative, with a forecasted 2.4% This presents problems and opportunities for every bank.

Growth 265

Growth Customers Presentation Clients 265

Salesforce

AUGUST 15, 2024

And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. Some small business tools can significantly boost productivity by streamlining daily operations. Automation is one key advantage of AI-powered tools. Back to top. ) Chamber of Commerce.

Product 89

Product E-commerce CRM A/B testing 89

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted.

GTM 101

GTM Product Strategize Drivers/motivators 101

Sales Hacker

OCTOBER 29, 2024

With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market. Designing products backwards from the go-to-market motion.

GTM 115

GTM Product Go To Market Drivers/motivators 115

SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

Product 105

Product GTM Legal Launch 105

Search Engine Land

OCTOBER 2, 2024

By the end, you’ll have an arsenal of techniques to optimize your campaigns and gain a competitive edge in your growth strategy. For example, while managing an account, I noticed in the comments that customers favored products made in the U.S. Capture the keywords and phrases they use to describe your products or services.

Campaign 87

Campaign Growth Technique Healthcare 87

SaaStr

MARCH 2, 2025

Matt shared the three core growth tactics that transformed Rippling from cold calls in Parker Conrad’s basement to 1,500+ revenue professionals driving massive scale. Growth Tactic #1: Double Down on High-Touch Outbound (Even When It Seems Counterintuitive) When everyone zigged toward automation, Rippling zagged toward humans.

Growth 78

Growth Cold Call Cross-sell Account management 78

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place.

Product 246

Product Territory Objectives and Key Results Sales 246

SaaStr

FEBRUARY 21, 2025

Randy combines deep operational expertise in SaaS with a unique perspective on B2B growth metrics, having analyzed data from thousands of private companies through Maxio’s platform. He’s a regular speaker at SaaStr and other leading SaaS conferences, focusing on helping founders navigate growth and monetization challenges.

Growth 97

Growth B2B Transportation Price 97

Sales Hacker

NOVEMBER 26, 2024

Guest Speaker Links (Kim Peretti): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: www.gtmnow.com/tag/newsletter/ Product Recommendation: Apollo “ The revenue tech stack is messy right now. If you are one of those leaders, I would recommend that you take a look at Apollo.

GTM 108

GTM Customers Growth Technology 108

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth 87

Growth Start-ups Follow-up Referrals 87

SaaStr

NOVEMBER 8, 2024

The Evolution of AI in Go-To-Market Systems Clay’s mission is to help quickly turn any idea for growth into reality. As Kareem and his co-founder started building out their early product and quickly needed to go outbound for their first customers. So let’s dive in. They’re a creative approach to GTM.

GTM 111

GTM Growth Campaign Cold Call 111

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

Click Through Rate 117

Click Through Rate Retail Sports Growth 117

SaaStr

OCTOBER 16, 2024

Buyers are expecting much more from a product, and yes, AI is accelerating those expectations. For the first time, Salesforce has fallen to single-digit growth, while MongoDB recently announced they’re seeing more pressure on workflows. 2: The product has to be better for it. The bar has gone up, and it’s not just in AI.

B2B 128

B2B Legal Cross-sell Growth 128

Search Engine Land

AUGUST 6, 2024

Ecommerce sites can notify users about sales, exclusive discounts and new product launches. Push notifications are versatile and can be applied to different types of projects. For example: News portals can use push notifications to inform about the latest updates.

Growth 85

Growth CTR UX Click Through Rate 85

SaaStr

MARCH 23, 2025

Dear SaaStr: What “Quotas” Should My VP of Customer Success and VP of Product Have? The VPCS should also own time-to-value (TTV) how quickly customers realize ROI from your product. This isnt just about NPS scores, its about creating pound-the-table advocates who will vouch for your product in the market.

Quota 65

Quota Product Customers Growth 65

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

B2B 123

B2B Non-Profits CTR Click Through Rate 123

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

B2B 134

B2B X-functional Cross-sell B2C 134

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. They are the same product but with different tiers of functionality. What is Marketing Cloud Advanced Edition and how does it differ from Growth Edition?

Territory 126

Territory Launch Growth Contract 126

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. Their product is generating an impressive 45% of developers’ code on average. I really liked this one and wanted to write up a few more learnings.

GTM 94

GTM Territory Pipeline Growth 94

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

Objectives and Key Results 107

Objectives and Key Results Launch Campaign Growth 107

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. In the same way, those with job titles that are relevant to your product offering should be prioritized. Growth trajectory Companies on a growth trajectory (e.g.,

Cross-sell 119

Cross-sell Lead generation GTM Territory 119

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Pop!

FEBRUARY 18, 2025

But its real value is in its potential as it kicks off a relationship that can lead to continued business over the long term – streams of revenues and profits that fuel growth. But making the relationships sustainable requires focus, commitment and meaningful investments by both parties over time.

Customers 178

Customers Contract Networking Contact 178

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. Marketing channels need to be treated like products – they require iteration, cycles, and feedback to get right. The problem?

Negotiate 97

Negotiate GTM Campaign Growth 97

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach.

Campaign 123

Campaign Launch Growth Strategize 123

SaaStr

NOVEMBER 30, 2024

While it feels risky to make a change quickly, waiting 6-9 months to see if things improve will cost you an entire year of growth. The 90-Day Revenue Test While 30 days is enough to evaluate their hiring decisions, you should see clear revenue improvements within 90 days (or one full sales cycle).

Pipeline 122

Pipeline Contract Sales Growth 122

SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. So within her first year, Lindsay identified these core areas that helped accelerate Checkr’s growth.

Objectives and Key Results 119

Objectives and Key Results Growth Engineering Quota 119