Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted.

GTM 101

GTM Product Strategize Drivers/motivators 101

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. It helps me and the team be so much more productive. Uh, it helps me and the team be so much more productive. And I think it will be critical for growth in 2025 and beyond.

GTM 108

GTM Growth B2B Pipeline 108

Salesforce

AUGUST 15, 2024

And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. Some small business tools can significantly boost productivity by streamlining daily operations. Automation is one key advantage of AI-powered tools. Back to top.)

Product 82

Product E-commerce CRM A/B testing 82

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. However, understanding its strategic importance is crucial. Elevating digital presence: Beyond the basics Seasoned executives know a strong digital presence is essential.

Strategize 124

Strategize User Experience High impact Construction 124

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. Create a Sales Funnel for Your Product Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page Tap Into Other People’s Audiences Build Traffic-Generating Assets Never Stop Optimizing!

Campaign 256

Campaign Product Niche Promote 256

Partners in Excellence

NOVEMBER 6, 2024

It’s “strategic planning season” for many companies. They are presenting the strategic goals and numbers for the coming year. In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year.

X-functional 127

X-functional Strategize Quota Pipeline 127

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth 87

Growth Start-ups Follow-up Referrals 87

SaaStr

FEBRUARY 8, 2025

At Slack, they completely reimagined CS as a growth engine. The entire success organization aligned around a single north star: proving so much value that growth became inevitable. Think of it as your CS maturity curve: The $50M-$250M ARR Phase In this phase, it’s all about raw growth.

Customers 109

Customers Government Contract Strategize 109

SaaStr

MARCH 25, 2025

This wasn’t just generous – it was strategic. Think in Flywheels : Your product should create data that makes your AI better, which makes your product more valuable. Build Natural Virality : The best viral loops aren’t forced – they’re built into the core product experience. did the opposite.

Meeting 96

Meeting Price Strategize Growth 96

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach.

Campaign 120

Campaign Launch Growth Strategize 120

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 111

Price E-commerce Cross-sell Profit margin 111

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

Objectives and Key Results 107

Objectives and Key Results Launch Campaign Growth 107

Martech

JULY 30, 2024

Use project management metrics and data to draw out additional strategic insights. You must carefully decide what direction you’re going to strategically grow your business. Or will you take on creative marketing production (i.e., Establish a growth culture that evolves skills to keep pace with business needs.

Profit margin 114

Profit margin Niche Strategize Clients 114

Veloxy

JANUARY 7, 2025

Whereas selling a product takes center stage, it is in providing solutions that makes decisions both accelerated. They provide your prospects with evidence of your products value, alleviating their fears. These technologies enable your sales reps to spend more time on strategic initiatives. Reserve Time on My Calendar 7.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Sales Gravy

JANUARY 16, 2025

Sales leaders can use these lighthearted activities to foster camaraderie, engagement, and a sense of fun that drives motivation and productivity. Reflection Drives Growth: Reviewing past results and analyzing setbacks is essential for improvement.

Teamwork 98

Teamwork Sports Drivers/motivators Technique 98

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Partners in Excellence

JANUARY 7, 2025

We’ve been working on developing new strategies to drive growth. ” The CRO intervened, “I appreciate you trying to educate us about your product. The seller was focused on discovering the “needs” for their product. Sellers focus their discovery on the need for a product.

Process 127

Process Strategize Clients Technology 127

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc. Here are some of the big ones for us….

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. ” The pandemic and subsequent economic challenges forced many companies to focus on short-term survival rather than long-term growth. Continuous learning is essential.

Strategic partnership 128

Strategic partnership Strategic planning Represent Sports 128

Sales Hacker

OCTOBER 25, 2024

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Rethinking SEO: Build Products, Not Just Content When people hear the word “content,” they often think of the typical forms like blog posts or articles. SEO is no longer just a marketing tactic – it’s a product strategy.

Product 65

Product GTM Niche Growth 65

SaaStr

JANUARY 26, 2025

Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3.

Education 107

Education Legal Promote Growth 107

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

SEPTEMBER 19, 2024

The PLG Calculator is a strategic simulator for you to estimate the impact of your product-led growth (PLG) initiatives. By entering key metrics like users, conversion rates and churn rate, this calculator will provide you with user growth projections, revenue and overall business impact.

CTR 130

CTR Click Through Rate Lead generation Campaign 130

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Are you getting the most from your stack?

Territory 110

Territory Transportation Electricity Government 110

SaaStr

DECEMBER 20, 2024

Having led sales teams of 500+ at BILL and 800+ at HubSpot, Michelle has unique insights into what makes great frontline managers and why investing in them is crucial for sustainable growth. Enabling and coaching reps on product positioning, systems, and ICP. “At HubSpot, I had over 100 frontline sales managers reporting to me.

Pitch 105

Pitch Promote Sales Pipeline 105

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Identifying variations in strategic approaches Where similarities exist, so do distinctions. Lead magnets and calls to action (CTAs) are also widely used strategies.

X-functional 108

X-functional Territory Customer Relationship Management CRM 108

Sales Pop!

MARCH 18, 2024

There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. In this blog post, we will explore five strategic approaches that heavy-haul trucking companies can implement to enhance efficiency in their operations. Improving fuel efficiency, and minimizing waste.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

SaaStr

JANUARY 7, 2025

Have open conversations with your CEO about the companys growth trajectory and how your role might evolve. Prepare your presentations with this in mind, balancing metrics with high-level strategic insights. Jason strongly advises against blaming the product for poor results, as this can quickly diminish your credibility with the board.

Strategize 111

Strategize Networking Trust Presentation 111

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The site is still new, so the growth might seem small now.

Niche 88

Niche Promote Lead generation Growth 88

SaaStr

AUGUST 27, 2024

At a recent Workshop Wednesday , Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work. You can optimize these channels, as well as layer them, to drive meaningful growth. All users come from channels, be it organic, paid, or word-of-mouth.

Growth 116

Growth Cold Call X-functional Follow-up 116

Highspot

MARCH 7, 2025

Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. Less chaos, more efficiency, and predictable growth. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

Sales Hacker

OCTOBER 11, 2024

Product : Vanta Your deal is almost closed, and all that’s left is the security review. Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines. Churn is influenced by metrics like product usage, QBR frequency, and expansion opportunities.

GTM 115

GTM X-functional Pipeline Construction 115

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? So this week’s breakdown on ELG has been a longtime coming. Let’s get into it.

GTM 122

GTM Growth Referrals Cross-sell 122

SaaStr

JANUARY 15, 2025

She loved the product so much, that she offered to work for free in sales in the beginning until she could earn her own slot. ” Fast forward to today, and six years later, Marchelle has built a 25+ person SMB sales team handling both high-volume inbound and outbound that has helped Mangomint achieve its incredible growth.

Contract 111

Contract Sales Cold Call Trust 111

Sales Pop!

FEBRUARY 16, 2024

In today’s intensely competitive global marketplace, companies consistently seek ways to improve efficiency, expedite product development, and uphold their competitive edge. With emerging technologies, shortened product life cycles, and the need to minimize costs, organizations increasingly resort to subcontracting as a strategic tool.

Engineering 130

Engineering Service Product Strategize 130

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Furthermore, loyalty programs deepen the customer-brand relationship by rewarding continued support, which builds trust and encourages customers to explore new products.

Cross-sell 105

Cross-sell Drivers/motivators Strategize Promote 105