SaaStr

OCTOBER 27, 2023

Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. Q: When Should A Slow Growth Company Hire a Head of Sales? As product builders, we enjoy horizontal products,” says Lemkin.

Strategize 111

Strategize Growth Niche Quota 111

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

GTM 119

GTM Product Cross-sell Profit margin 119

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Don’t default to talking about the products or services your company provides or how it delivers them. However, the ROI can be enormous.

Strategize 124

Strategize B2B Legal Launch 124

Martech

NOVEMBER 7, 2024

Should product-led growth (PLG) be your No. went to market with a product-led process that, for a decade, obviated the need for a sales team. went to market with a product-led process that, for a decade, obviated the need for a sales team. Product-led. 1 pick as your go-to-market (GTM) motion? Outbound-led.

GTM 126

GTM Growth Product Hospitality 126

SaaStr

AUGUST 27, 2024

At a recent Workshop Wednesday , Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work. You can optimize these channels, as well as layer them, to drive meaningful growth. All users come from channels, be it organic, paid, or word-of-mouth.

Growth 113

Growth Cold Call X-functional Start-ups 113

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted.

GTM 105

GTM Product Strategize Drivers/motivators 105

Search Engine Land

FEBRUARY 7, 2024

By integrating SEO with enhanced accessibility, the argument for strategic collaboration between SEO and UI/UX becomes even more prevalent. Elements such as avoiding images of text, using CSS for rendering, and ensuring alt text for images contribute to SEO and enhance accessibility, reinforcing the strategic alignment of these two aspects.

UX 109

UX Strategize User Experience Engineering 109

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 119

Product Objectives and Key Results Strategize Technology 119

Sales Gravy

FEBRUARY 25, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Reflecting on her journey with KaTom, Patricia shared insights into the exponential growth of this hyper-growth organization.

Growth 101

Growth Strategize Technology Technology 101

SaaStr

JULY 26, 2022

SMBs often force you to build a better product, as they lack a deployment and IT team. Net net, most true SMB SaaS products often churn on the order of 3% per month almost no matter what you do. Well, all of a sudden you’re adding 6% a month (doubling) but losing 3% … and your growth is cut in half to 50%.

Growth 145

Growth Start-ups Up-sell Strategize 145

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? So this week’s breakdown on ELG has been a longtime coming. Let’s get into it.

GTM 104

GTM Growth Referrals Cross-sell 104

Heinz Marketing

FEBRUARY 1, 2024

The Importance of Effective Reflection Reflection, when wielded effectively, offers an array of benefits for both business leaders and individuals seeking personal growth. This self-awareness is crucial for personal development and career growth. Use these insights as stepping stones for growth rather than roadblocks.

Growth 103

Growth Strategic planning Strategize Technique 103

Heinz Marketing

MARCH 15, 2024

So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. But true understanding goes beyond the products you offer.

Growth 111

Growth Customers Objectives and Key Results Teamwork 111

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product Territory Niche Engineering 125

SaaStr

MARCH 29, 2024

They wanted to do three things: Enter a space they had no product or customers in today; and Add on at least $10m of extra revenue for the year; and Not add too much to their burn rate. But the CEO really wanted to enter this adjacent space to their existing product line. So I knew the space fairly well. But barely growing at all.

Growth 119

Growth Price Strategize Closing 119

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The story of a $2.6

GTM 107

GTM Growth Strategic partnership Pipeline 107

Sales Hacker

JANUARY 19, 2024

The noisier it gets, the more challenging organic growth becomes. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. 3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Play longterm games with longterm people”.

Growth 104

Growth GTM CRM Launch 104

Veloxy

FEBRUARY 1, 2024

Measuring the right sales productivity metrics is crucial for any sales team looking to boost its performance. CRM tools are essential for measuring a variety of sales productivity metrics, fostering alignment between sales and marketing teams, overcoming tracking challenges, and setting targeted goals to motivate the salesforce.

Product 130

Product Quota Objectives and Key Results CRM 130

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that? That’s a very senior role.

Product 121

Product Trust GTM Growth 121

SaaStr

APRIL 9, 2024

At SaaStr’s AI Day, George Kreitler, Global IBM Embeddable AI Sales Leader, talks about the paradox of AI, three equations that relate to the world productivity and AI, a little math to help guide the next decade, top use cases, and the importance of responsible AI. That leaves one variable we can leverage — productivity growth.

Product 119

Product Government Healthcare Growth 119

Iannarino

MAY 2, 2024

Understand Client Needs : Beyond the surface, clients seek solutions, not just products. Understanding the strategic outcomes they desire allows you to address their genuine needs. Consistent client visits foster loyalty and growth. As artificial intelligence reshapes industries, relationships reign supreme.

Clients 199

Clients B2B Contact Follow-up 199

Iannarino

MARCH 2, 2023

The good news is, by helping your buyer with problems related to making a purchase decision and implementing change, you increase your chances of solving the other problems that cause a prospective client to buy your product or service. We describe this idea as being One-Up , meaning you have greater knowledge and experience than your buyers.

B2B 276

B2B Contact Clients Entertainment 276

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. However, understanding its strategic importance is crucial. Elevating digital presence: Beyond the basics Seasoned executives know a strong digital presence is essential.

Strategize 133

Strategize User Experience High impact Construction 133

SaaStr

AUGUST 15, 2024

Unlike product-led or sales-led growth, Notion is focused on community-led growth. While there is no golden formula to reach the next level of growth, a common thread exists across each company with three foundational layers. The most important thing to consider when building a product is the problem it will solve.

GTM 123

GTM Objectives and Key Results Strategic planning Growth 123

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. For example, if you’re trying to drive user growth, you want the least amount of pricing friction.

Price 109

Price Growth Objectives and Key Results Cross-sell 109

Veloxy

DECEMBER 28, 2023

Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle. and embark on this journey to master the art of field selling together! Grab a warm coffee or tea and let’s get started!

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Veloxy

NOVEMBER 6, 2023

Businesses are honing in on finding efficiencies and productivity. By reducing the number of tools and features to navigate, sales reps face fewer daily decisions, preserving their mental energy for more critical choices and strategic thinking. Demo our product today and step into the future of sales excellence.

Sales 289

Sales Strategize Gaming Up-sell 289

Martech

MARCH 26, 2024

Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Narrating the story behind the data lets marketing technologists demonstrate the insights’ direct impact on achieving strategic objectives, transitioning from technical support to strategic architects.

Customers 120

Customers Strategic planning Strategize Appointment 120

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Jack Altman, CEO and co-founder of Lattice, firmly believes that many more companies should be multi-product, and many should go multi-product earlier than they think. Think of the user journey and the people who are using your products.

Product 115

Product GTM Cross-sell Commission 115

Veloxy

NOVEMBER 30, 2023

Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! By providing streamlined processes and support, enablement boosts the efficiency and productivity of sales representatives. Grab a warm coffee or tea and let’s get started!

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach.

Campaign 131

Campaign Launch Growth Strategize 131

Veloxy

SEPTEMBER 29, 2021

This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. Automation saves time, and increases data accuracy, sales productivity, and revenue growth. Thus, this automation improves the team’s productivity. Ask questions that occur to you.

Territory 342

Territory Represent Sales Lead generation 342

Partners in Excellence

NOVEMBER 6, 2024

It’s “strategic planning season” for many companies. They are presenting the strategic goals and numbers for the coming year. In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year.

X-functional 127

X-functional Strategize Quota Pipeline 127

Martech

JULY 16, 2024

Ideally, a lead score should rank prospects’ readiness to buy and assign an expected monetary value (EV) to the prospect pipeline based on the products of interest, engagement levels and purchase probability. This enhances their ability to measure performance and empowers them to make data-driven decisions that drive business growth.

Finance 130

Finance Non-Profits Click Through Rate Strategize 130

Martech

JULY 30, 2024

Use project management metrics and data to draw out additional strategic insights. You must carefully decide what direction you’re going to strategically grow your business. Or will you take on creative marketing production (i.e., Establish a growth culture that evolves skills to keep pace with business needs.

Profit margin 126

Profit margin Niche Strategize Clients 126

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth 86

Growth Start-ups Follow-up Referrals 86