Martech

OCTOBER 1, 2024

I gained more understanding about other functions and how the business worked. It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO.

X-functional 124

X-functional Finance Represent Territory 124

The 5% Institute

OCTOBER 26, 2021

Coaching For Sales Performance – 5 x Important Reasons. Coaching For Sales Performance Reason #2 – Sales Growth. The second reason why you should be coaching for sales performance, is because it creates the opportunity for sales growth. Our products and services are purely vehicles to help get them to their desired outcomes.

X-functional 145

X-functional Sales Clients Closing 145

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

SaaStr

DECEMBER 28, 2022

Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Or maybe 12-24 months after you have the core marketing functions all built out, and working. You need a VP of Demand Gen!

X-functional 27

X-functional Growth Follow-up Strategize 27

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

X-functional 120

X-functional Territory Customer Relationship Management CRM 120

Partners in Excellence

NOVEMBER 6, 2024

In addition, there have been a lot of RevOps conferences, where these leaders talk about developing the function. In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year. Too many discussions are about the numbers and doing the math.

X-functional 127

X-functional Strategize Quota Pipeline 127

Sales Hacker

MARCH 12, 2019

Or maybe this: | “A great product demo sells your story, not your features.”. When you finish reading this, you will know: Why storytelling is so effective in product demos. How to use the 7-sentence story structure to turn any product demo into a story. Why Storytelling is So Effective in Product Demos.

Product 84

Product Sell Pitch X-functional 84

SaaStr

MARCH 12, 2019

He provides an in-depth guide to driving revenue growth at your company and what to expect at each stage. The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. Thirty, 50% revenue growth.

Growth 102

Growth Cross-sell Contract X-functional 102

SaaStr

MARCH 3, 2021

Maybe even in the not-so-early days But if you are 10x better at (x) One Important Thing that (y) customers value and will pay for, that’s enough. It’s only a subset of critical functionality that customers will pay to have implemented 10x better than an existing, trusted vendor. . #1 A little more here. Developer’s Choice.

X-functional 141

X-functional Trust CRM Product 141

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Teammates and clients will leave.

X-functional 131

X-functional Clients Growth Start-ups 131

Sales Hacker

OCTOBER 11, 2024

Product : Vanta Your deal is almost closed, and all that’s left is the security review. Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines. Churn is influenced by metrics like product usage, QBR frequency, and expansion opportunities.

GTM 99

GTM X-functional Pipeline Construction 99

SaaStr

JULY 20, 2024

Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. When going through hyperscale, it’s important to ensure all teams are aligned, which means aligning engineering and product to GTM. How do you do that? By keeping very similar revenue goals in mind.

GTM 121

GTM X-functional Engineering Launch 121

Sales Hacker

AUGUST 7, 2024

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. How easy is it to implement your product? Paul Mander currently leads all of go-to-market for B2B at Optery.

Go To Market 104

Go To Market X-functional Engineering Cross-sell 104

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? Does the UI open? via SlideShare). Validate, learn, iterate.”

Product 67

Product X-functional A/B testing Minimum Viable Product 67

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 118

B2B GTM Objectives and Key Results X-functional 118

Salesforce

OCTOBER 26, 2021

To ensure predictable growth that offered customers digital-first, low-cost entry to products and services, businesses rolled out subscriptions. Using this model, companies charge customers for access to features of a product or levels of service for a set period of time, typically monthly or yearly. How is it measured?

X-functional 98

X-functional Sales Growth Contract 98

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. Simplify what is communicated and focus on: The relationship between marketing, revenue growth and CLTV. How marketing’s activities contribute to topline and bottom-line growth. Marketing excels at storytelling.

X-functional 111

X-functional Objectives and Key Results Technology Technology 111

SaaStr

FEBRUARY 15, 2020

So let me tell you what I’ve done and learned both myself and across 25+ high growth startups I’ve invested in or advised. no guaranteed bonus for X months until you scale). Basically, we paid our VP Sales X% of every single dollar after we hit the plan for the year out. That’s stressful. No draw (i.e.,

X-functional 141

X-functional Quota Teamwork Sales 141

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. He accounts the exponential growth to the massive adoption of martech that is happening across organizations of all sizes. Train and support marketing staff on using marketing technology products.

X-functional 105

X-functional Objectives and Key Results Technology Technology 105

SaaStr

MARCH 26, 2024

95% of the folks I talk to don’t understand the product themselves,” Jason says. We don’t need mediocre CSMs making $100k a year who don’t know the product or take forever to get back to you. As a founder, you need to be more involved in functional areas like sales support and success. Trust is a big deal with customer support.

Price 121

Price X-functional Growth B2B 121

SaaStr

FEBRUARY 14, 2021

Why not just build a wonderful product and let them all sign up on their own? If your product is 100% individual-focused, and you add just enough features to sell to a Team, to tilt just slightly upmarket — you can grow your revenue, at least a segment of your revenue, by 20-30x. And competition thus ends up being even fiercer.

Service 105

Service X-functional Start-ups Up-sell 105

SaaStr

APRIL 30, 2024

How to build operational excellence into your organization at different stages of the growth curve. 2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. Ways to scale that don’t include rampant inefficiency and burn.

Go To Market 122

Go To Market GTM X-functional Objectives and Key Results 122

Heinz Marketing

APRIL 25, 2023

The function is straightforward: output = tools + teams x strategy. It is a natural product of growth, but it must be managed. As a natural product of growth, it must always be managed. Cross-functional burn-out – If teams from different functions are all burning out, it is time to talk with them.

X-functional 107

X-functional Strategize Growth Clients 107

Martech

MARCH 21, 2023

Reason 1: You don’t know what you don’t know Unfortunately, this overlap is unintentional and may stem from a product purchased to solve a specific problem at a certain point. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 110

X-functional Negotiate Contract Technology 110

SaaStr

NOVEMBER 8, 2023

In SaaS, we talk a lot about hyper-growth, uber-successful companies, but many founders, including hyper-growth founders, make mistakes over and over. The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. It becomes a house of cards.

X-functional 115

X-functional Contract Growth Quota 115

Hubspot

NOVEMBER 20, 2017

It makes the company seem like a great place to work and drops some impressive growth stats. I think you could be a great fit for a [function, like “sales”] role at [company] -- we’re [growing fast, just raised $X in funding, currently #1 in Y space, etc.]. It’s enthusiastic and human-sounding. You fit the bill. Your name].

X-functional 101

X-functional Networking Contact Pitch 101

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. I chose to portray the X-axis as a range of skills from technology to arts orientation.

X-functional 128

X-functional Technology Technology Strategize 128

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Features and benefits are the most common ways to pitch a product to the buyer. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

The 5% Institute

JANUARY 12, 2023

5 x Amazing Sales Assets To Skyrocket Your Business Growth. Setting up these processes can help increase productivity and efficiency while also reducing manual data entry errors. Ensuring a collective understanding of who you are selling to enables all team members to craft messages and offers that drive revenue growth.

Growth 52

Growth X-functional Customer Relationship Management CRM 52

Martech

JULY 7, 2022

X-Axis: A range of skills from a focus on technology to creativity and arts. As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment. That work espoused the view that you could be both a marketer AND a technology leader.

X-functional 98

X-functional Legal Campaign Negotiate 98

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 98

X-functional Angle Government Education 98

SaaStr

NOVEMBER 21, 2023

Back in the day, AI was “Press 1 for x. Press 2 for x. So, how do you train and onboard new employees and make them productive? Then, you, as the human, can enhance and further personalize and enable the sales engineer to become much more productive. To seamlessly onboard and train for rapid growth.

X-functional 118

X-functional UX User Experience Gaming 118

SaaStr

DECEMBER 6, 2023

Their co-founder, Dylan Smith, handles many functions of the business, like finance. His work frees Aaron to focus on what he loves: product and engineering. This is the third COO, and the pattern of hiring is finding someone who can help take Box to the next stage of growth, where their experience is relevant in driving that growth.

X-functional 114

X-functional Non-Profits GTM Price 114

SaaStr

JUNE 20, 2024

AI is the X-factor for your business, and it can lead to exponential growth. Dawn Herndon, Vice President of EMEA Build & ISV Partnerships at IBM, shares the areas where AI can accelerate your business and the different factors you need to consider as you build products and solutions to sell.

X-functional 72

X-functional Government Technology Technology 72

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. A solid understanding of business, business processes, workflow automation and cross-functional alignment is worth gold in this segment.” ” Holly Miller Anderson , Lead SEO Product Manager, Under Armour. Communication.

UX 124

UX X-functional Angle B2C 124

Partners in Excellence

JUNE 14, 2016

We equip our sales teams with the ability to answer any question customers might have about our products and services. Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. This can’t be generic–improve productivity, reduce costs, grow revenue.

X-functional 84

X-functional Customers Manufacturing Sales 84