Search Engine Land

JULY 16, 2024

Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. They aim to protect and safeguard original content creators and promote their value-added. Highlight the consequences of large tech companies’ rushed use of AI.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. Playable ads with gamified experiences and promotional offers, when designed right, are a savvy way to avoid intrusive interruptions. Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated.

Gaming 114

Gaming Campaign Sports Promote 114

SaaStr

JANUARY 26, 2025

Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3.

Education 104

Education Legal Promote Growth 104

Force Management

DECEMBER 6, 2023

From hiring, training and promoting to selling the vision for a startup, dig in to these nuggets of knowledge to find strategies that you can use to lead your organization to new levels of growth in the coming year. They didn't always get it right on the first try, but now their lessons can be yours too.

Growth 129

Growth Promote Conversion Sell 129

SaaStr

DECEMBER 20, 2024

Having led sales teams of 500+ at BILL and 800+ at HubSpot, Michelle has unique insights into what makes great frontline managers and why investing in them is crucial for sustainable growth. Balance internal promotion with strategic external hiring “Bad managers impact 7-10 people directly,” Michelle emphasized.

Pitch 103

Pitch Promote Sales Pipeline 103

SaaStr

JANUARY 3, 2025

The success rate for executive hires at high-growth SaaS companies can be surprisingly low – you’re often lucky if 50-60% of your management team works out long-term. Or a great growth marketer paired with a great sales team will punch above their weight class. Internal promotions carry much lower risk than external hires.

Promote 112

Promote Growth Drivers/motivators Engineering 112

Search Engine Land

JULY 23, 2024

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Follower growth: The increase in the number of followers over time. Promotional emails: Sending offers and promotions to drive sales. Increased sales: Promotional emails leading to direct sales.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

SEPTEMBER 18, 2024

Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion.

Niche 88

Niche Promote Lead generation Growth 88

Martech

DECEMBER 3, 2024

Cyber Monday was a day for splurge purchases with luxury handbags and apparel categories seeing incredible growth,” said Caila Schwartz, Salesforce’s director of consumer insights. Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings.

Retail 114

Retail Sports Sales Promote 114

Heinz Marketing

SEPTEMBER 10, 2024

Promote work-life balance. Offer opportunities for growth and development. Promote social connections through team-building activities, collaborative projects, and social events. HubSpot offers flexible work arrangements, unlimited vacation and opportunities for personal and professional growth. Celebrate successes.

B2B 107

B2B Drivers/motivators Healthcare Promote 107

SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. So within her first year, Lindsay identified these core areas that helped accelerate Checkr’s growth.

Objectives and Key Results 116

Objectives and Key Results Growth Engineering Quota 116

Martech

OCTOBER 22, 2024

Management of products, orders, customers, pricing and promotions in one place. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. With a suite spanning marketing, sales, service and commerce, personalized messaging and support become easier. Processing.

Price 112

Price CRM Launch Follow-up 112

Martech

AUGUST 12, 2024

This fosters stronger customer relationships and drives higher engagement and conversion rates, ultimately contributing to business growth. Net promoter score (NPS): Measures customer loyalty and likelihood to recommend our brand. This allows for better tracking of customer interactions and preferences.

Customers 110

Customers A/B testing B2C Cross-sell 110

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Companies that remain vigilant about these trends and incorporate them into their strategies will enhance their ability to engage with audiences and foster growth.

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

Martech

JANUARY 14, 2025

Dig deeper: Measuring marketings impact: From metrics to growth The new CMO playbook: Driving growth without the bloat What sets thriving CMOs apart in this budget crisis? Let them break rules, ignore processes and do whatever it takes to drive growth. The new model is about investing directly in revenue growth.

Pipeline 120

Pipeline Contract Growth Campaign 120

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

Niche 98

Niche Retail Promote Follow-up 98

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Time-sensitive promotional offers. Effective re-engagement efforts frequently yield meaningful revenue growth at minimal cost and enhance overall list quality. Urgency-driven statements highlighting limited availability.

High impact 104

High impact Click Through Rate Non-Profits Promote 104

Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. In doing so, they’ll become the glue that binds the revenue team together, meets targets and scales growth, and shifts from surviving to thriving. Fast-forward to 2024, and Emma’s reality has shifted.

GTM 101

GTM Product Strategize Drivers/motivators 101

Partners in Excellence

DECEMBER 4, 2024

The “work” has never been a grind, but a source of inspiration, growth, and constant learning. From an entry level sales position, through promotions into all sorts of senior and leadership jobs, I found myself pursuing my passions. They do the work for the sheer joy, contribution, learning and growth.

Sports 127

Sports Drivers/motivators Growth Promote 127

Martech

OCTOBER 17, 2023

In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops. Marketers could learn from their growth colleagues and replace funnels with growth loops. What are growth loops? Enter the end-user (customer) growth loop.

Growth 124

Growth Manufacturing Retail Objectives and Key Results 124

Search Engine Land

AUGUST 22, 2024

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. Advantages More accurate alignment of the client’s actual business goals than revenue growth.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Web push notifications : Implement web push notifications to alert users about new content, promotions and updates, driving them back to your site. Processing.

Strategize 124

Strategize User Experience High impact Construction 124

Salesforce

JANUARY 17, 2025

Every day, commerce leaders set strategies that drive growth across channels based on the demands of their target customers, what competitors are doing, and the general state of the market. Making revenue-impacting decisions for a commerce business takes resolve. Where will Agentforce take you? Learn more about Agentforce for Commerce.

Growth 52

Growth High impact Repeat business Promote 52

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals.

Strategize 114

Strategize Growth Technology Territory 114

Sales Pop!

AUGUST 5, 2021

Increasing sales and creating a customer base are essential for ensuring your small business’s growth and success. Read on and ensure your business’s growth! Offer Promotions Regularly. As long as there are sales and promotional offers available on the market, yours should be just as attractive.

Promote 229

Promote Sales Up-sell Trust 229

Martech

OCTOBER 3, 2024

In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media. When companies tap into these emotional motivators, they unlock a new source of competitive advantage and growth. Emotional loyalty goes beyond rational considerations. How can you foster those connections?

Drivers/motivators 133

Drivers/motivators Customers Trust Price 133

Search Engine Land

AUGUST 13, 2024

More than 50% plan on increasing their investment in influencer marketing Traffic and conversion rates for sellers on social commerce channels lean heavily on social tools like tagging posts, creating new posts consistently and promoting through influencers, which traditional marketplaces don’t offer.

Retail 86

Retail Click Through Rate Promote Growth 86

Martech

JULY 16, 2024

They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend. Interested in exploring the profitability of loyalty programs further?

Cross-sell 106

Cross-sell Drivers/motivators Strategize Promote 106

Martech

FEBRUARY 3, 2025

Dig deeper: 5 Super Bowl LVIII (2024) takeaways for marketers Super Bowl viewership growth Super Bowl viewership has also seen significant growth. Heres a brief overview of the price changes: 1967: Approximately $40,000 1980s: Prices began to rise significantly, reaching around $100,000 by the mid-1980s. million in 2005.

Entertainment 110

Entertainment Price Gaming Campaign 110

Search Engine Land

SEPTEMBER 17, 2024

Just make sure any outreach is centered around what your content can do to engage their readers instead of promoting your brand or service. Dig deeper: How to use digital PR to drive backlinks and business growth 2. These types of content should also be the kind of content that can pique a journalist’s interest.

Real Estate 98

Real Estate Trust Campaign Clients 98

ClickFunnels

SEPTEMBER 28, 2021

Talk about explosive growth! So make sure that you have a basic sales funnel before you start promoting your product. Of course, you can’t expect influencers to continue promoting your products in exchange for free stuff forever, so if influencer marketing proves to be effective, you should allocate money to it. Frontend offer.

Campaign 256

Campaign Product Niche Promote 256

Martech

AUGUST 29, 2024

The forecast in figures Here are the highlights of Salesforce’s predictions: YoY online sales growth is expected to be more sluggish than 2023, which itself showed only 3% growth YoY. Salesforce is predicting 2% growth, both globally and for the United States. That makes sense.

Retail 66

Retail Price Promote Growth 66

SaaStr

JANUARY 7, 2025

Have open conversations with your CEO about the companys growth trajectory and how your role might evolve. Boards are typically more interested in your strategic thinking, ability to navigate challenges, and vision for growth so communicate wins, learnings from setbacks, and plans for improvement.

Strategize 108

Strategize Networking Trust Presentation 108

Martech

AUGUST 5, 2024

By integrating these tactics into a cohesive strategy, you can effectively discover and engage new contacts, ultimately driving growth for your organization. How to achieve: Promote your content on social media and through email newsletters. MarTechBot now has 10+ personas to provide more targeted responses.

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

Search Engine Land

APRIL 24, 2024

What that means is our growth in this new operating reality has to be hard earned.” Slowing growth: The number of new devices coming into the world “is not what it used to be.” Raghavan was promoted to his position in June 2020. ” “It’s not like life is going to be hunky-dory, forever.” ” Challenges.

Growth 99

Growth Sports Promote Meeting 99

Sales Hacker

JUNE 12, 2024

Insights on hiring, retention, and the power of promoting from within. The post GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl appeared first on GTMnow. The impact of AI on GitHub’s business and the future of software development.

GTM 123

GTM Engineering Growth Cross-sell 123

Martech

AUGUST 19, 2024

Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product. Ultimately, embracing a 1:few ABM strategy empowers your smaller team to compete effectively, drive meaningful results and achieve sustainable growth in a competitive landscape. Processing.

B2B 112

B2B Objectives and Key Results Campaign Contact 112