Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

Click Through Rate 115

Click Through Rate Retail Sports Growth 115

Martech

OCTOBER 1, 2024

year-over-year growth. This is good news for retailers with a solid digital marketing strategy. These discounting patterns are driving material changes in shopping behavior, with certain consumers now trading up to goods that were previously higher-priced and propelling growth for U.S. retailers,” said Pandya.

Retail 115

Retail Territory Price Sales 115

Martech

AUGUST 1, 2024

billion, its fourth straight quarter with +20% growth. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company expects revenue growth next quarter to be between $38.5 Facebook and Instagram parent Meta ad revenue was up 22% last quarter.

Retail 113

Retail Represent Growth Price 113

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 119

Retail Networking B2C Campaign 119

Martech

DECEMBER 3, 2024

Cyber Monday was a day for splurge purchases with luxury handbags and apparel categories seeing incredible growth,” said Caila Schwartz, Salesforce’s director of consumer insights. Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items.”

Retail 115

Retail Sports Sales Promote 115

Veloxy

JUNE 2, 2022

Not only will this technology and its capabilities delight customers, it will also bring in organizations that are prepared for new growth and revenue streams. Let’s see what 5G is poised to do in the healthcare, retail and manufacturing industries. 2: More Personalized Retail Experience with 5G.

Healthcare 147

Healthcare Manufacturing Retail Pharmaceutical 147

Martech

NOVEMBER 21, 2024

Interestingly, the two categories showing highest growth are makeup and active footwear, each of which would once have been very much in-person purchases. Schwartz is director of consumer insights and strategy, retail and consumer goods, at Salesforce. billion global shoppers, 1.6

Retail 107

Retail Sales Launch Service 107

Martech

SEPTEMBER 9, 2024

One of the most notable trends highlighted in the report is the continued ascent of retail media. This surge in retail media investment underscores its growing importance in the marketing mix. Buyers have revised their year-over-year projections for this channel from +21.8% to an impressive +25.1%.

Retail 113

Retail Strategize Follow-up Growth 113

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. Challenges to RMN growth. Why we care. Personalization and consumer insights.

Retail 123

Retail Networking Growth Campaign 123

Sales Pop!

FEBRUARY 28, 2022

It is completely normal for someone to look to the internet for solutions to anything from taxis, entertainment, grocery shopping, and retail purchases. Retail ecommerce sales exceeded $4 trillion worldwide in 2020 with a total sales growth of nearly 50%. Millennials make up the biggest user group on Facebook at 26.3%

Retail 130

Retail Cross-sell Entertainment Follow-up 130

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Retail 113

Retail Networking Up-sell Consult 113

Martech

AUGUST 29, 2024

It’s incredible watching the growth of the CTV market and where that can go. … Consumers are interested in how retailers are using these tools. .” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable.

Retail 125

Retail Campaign Technology Technology 125

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

Retail 117

Retail B2C Manufacturing B2B 117

Search Engine Land

AUGUST 1, 2024

Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. By the numbers: Retail media spend grew 21% year-over-year. Paid search spend increased 6% YoY. Paid social spend rose 13% YoY. The big picture.

Price 100

Price Retail Campaign Growth 100

Martech

OCTOBER 1, 2024

Less digital user growth is increasing competition for ad spending. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. As ad budgets expand to include CTV, Amazon’s growth as a major advertising player also provides more options beyond Google and Meta.

Retail 119

Retail Campaign Drivers/motivators Launch 119

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. This update includes deep API integrations with major retailer DSPs, such as Amazon DSP and Walmart Connect DSP. This platform offers programmatic functionality and is designed for in-store retail media networks.

SQL 111

SQL Retail Launch Campaign 111

SaaStr

FEBRUARY 9, 2025

The retail category is massive, especially as more commerce moves online. Most importantly, they’ve proven that word-of-mouth growth driven by product excellence can build a more sustainable business than traditional enterprise sales approaches.

E-commerce 96

E-commerce SQL Retail Click Through Rate 96

Martech

OCTOBER 17, 2023

In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops. Marketers could learn from their growth colleagues and replace funnels with growth loops. What are growth loops? Focusing on one or two major loops is key.

Growth 125

Growth Manufacturing Retail Objectives and Key Results 125

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. What is business casual?” “How How to shrink jeans.”

Retail 113

Retail Trust Networking Presentation 113

Search Engine Land

JULY 24, 2024

Retail focus: New AI tools in Merchant Center allow retailers to easily generate campaign-ready assets, with features like virtual try-on driving 60% more high-quality views.

Retail 89

Retail Campaign Technology Technology 89

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Using Advantage+ shopping campaigns replaces much of the work for segmentation, according to Yingying Kuang, VP of growth and ecommerce at Kitsch.

Campaign 106

Campaign Retail Prospecting Follow-up 106

Search Engine Land

SEPTEMBER 4, 2024

Furniture retailer: Defending market share amidst cuts A large furniture retailer faced substantial budget cuts, forcing a realignment of priorities away from non-brand initiatives. By leveraging Adthena’s Local View , the retailer gained essential search insights on their local-level operations in four key DMAs.

Retail 74

Retail Healthcare Strategize Campaign 74

Sales Pop!

AUGUST 17, 2021

Now, the retail giant took things further with Amazon One. The company envisions Amazon One as a means of entry to workplaces, stadiums, and even third-party retailers. The retail giant did place a one-year ban on the sale. And retailers may look forward to fewer store lines.

Technology 246

Technology Technology E-commerce Retail 246

Salesforce

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. Some of you are looking for bottom-line improvement, some of you want top-line growth. Make data the bedrock of your retail AI strategy Retailers must get their data house in order.

Retail 110

Retail Objectives and Key Results Trust Start-ups 110

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. Why we care.

Retail 106

Retail Networking Growth Process 106

Martech

AUGUST 11, 2023

Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. growth for CTV this year. CTV vs. retail media. CTV is growing at a three-times slower rate than retail media at a similar point in its development, the report found. Why we care.

Retail 98

Retail Growth Networking Service 98

Martech

OCTOBER 3, 2024

When companies tap into these emotional motivators, they unlock a new source of competitive advantage and growth. Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong. How can you foster those connections?

Drivers/motivators 134

Drivers/motivators Customers Trust Price 134

Martech

JANUARY 8, 2025

Not only is the number of types of marketing channel continuing to grow (see retail media networks and CTV), but the number of outlets within those types is continuing to grow too (see Threads). growth in number of martech applications available YoY. The Marketing Technology Supergraphic recorded a 27.8%

Retail 106

Retail Technology Technology Networking 106

Martech

JULY 14, 2022

The pandemic, along with supply chain and retail inventory challenges, have disrupted traditional consumer sales periods. Read next: Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges. The post Prime Day contributed to significant e-commerce growth this year appeared first on MarTech.

E-commerce 125

E-commerce Growth Retail Promote 125

Cerebral Selling

DECEMBER 5, 2024

That’s a compound annual growth rate (CAGR) of 41.8% Apple works very hard to create an atmosphere and better buying experience (for exactly the same product) than other retailers. Solution options are exploding: A seemingly endless supply of new products (along with their marketing) continues to flood the market.

Pitch 130

Pitch Sales Retail Technology 130

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Growth 129

Growth Pharmaceutical B2C Construction 129

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. But what does the data tell you about the best sources for traffic or leads?

Objectives and Key Results 121

Objectives and Key Results Campaign Strategize Retail 121

Sales Pop!

JULY 20, 2023

It creates jobs, drives innovation in different sectors, and contributes to a nation’s growth. Let’s explore how these loans impact the small business industry in long-term growth and pave the way for new opportunities through their innovative business models. This is where alternative loans come in.

Promote 130

Promote Growth Non-Profits Finance 130

Martech

MAY 18, 2023

growth in 2024, the forecast said. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. CTV’s projected growth for 2023, however, is 21.2% — nearly triple digital’s growth. Dig deeper: Why we care about CTV and OTT Search and retail media.

Growth 111

Growth Retail Networking Represent 111

Martech

JULY 12, 2022

Amazon likes to tap into that – with backpacks and other sales – and take as much of that momentum away as possible from other retailers.”. For years, Amazon Prime Day has had a ripple effect on other big box retailers, as well as e-commerce brands. Increase prices are just one of the things weighing on retailers’ right now.

E-commerce 103

E-commerce Retail Entertainment Price 103

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. What’s stopping brands from scalable ecommerce growth? Every business aims for scalable growth, but it’s not easy to attain.

Retail 86

Retail Click Through Rate Promote Growth 86

Search Engine Land

APRIL 24, 2024

Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). CPCs are up 40-50% for retailers in the past five years. The typical retail brand running Google search ads has seen its average CPC rise by 40-50% compared to five years ago. Google search advertising spend in the U.S. CPC increase. Google Search.

Growth 104

Growth Retail Campaign Represent 104