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Product-Led Growth: The Strategy Everyone Is Watching

Heinz Marketing

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. What is your churn rate?

Growth 118
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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? Support on pipeline movement. Let’s get into it.

GTM 121
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Unlock the real value of genAI in martech

Martech

The real impact of genAI lies in its ability to drive both cost savings and revenue growth. Dig deeper: Data analysis and market research top list of AI use cases Making money While genAI is great for efficiency, it’s also driving revenue growth by enhancing customer experiences. AI sales support.

Niche 121
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How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

Next, try building a database or spreadsheet, entering key information on each sale so they can be compared side by side. If this still doesn’t bring any patterns, red flags, or breakthroughs that you can identify as a sales support problem, it’s time to look deeper. Do you need to do deeper pre-sale research?

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How to align teams early with a strategic event workshop

Martech

By positioning the event as a way to meet late-stage prospects and accelerate deals in the pipeline, sales went from reluctant participants to some of the event’s biggest champions. Dig deeper: Beyond attendance: Unlocking B2B growth with event-led strategies Email: Business email address Sign me up! Processing.

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Autonomous vs Assistive Agents: Which is Right for Your Small Business?

Salesforce

Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth. And, SMBs and startups need to lean more on artificial intelligences (AI) for support. However, for more nuanced support needs, assistive agents can provide the necessary human touch. What are autonomous agents?

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GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

Sales Hacker

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations.

GTM 122