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Sales POC: “A prospect taking a test drive” It’s common for a buyer to “test drive” a product in their environment before committing to a purchase. Sellers rely on pre-sales professionals to manage this evaluation process from beginning to end. Sales Profile: SMB to Commercial. My sales POC case study.
Alon Waks , former VP Market @ Kustomer @ Bizzabo now fractional CMO They will likely need investments in a surrounding sales ecosystem – technicalsales, services scoping, POC/pilot expectations are massively different at that deal size. Needs more pre salessupport.
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