Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer. Fast-forward to 2024, and Emma’s reality has shifted.

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

JULY 30, 2024

Use project management metrics and data to draw out additional strategic insights. When project management metrics are established, service-level agreements (SLAs) for turnaround times should be appropriately responsive to business needs. You must carefully decide what direction you’re going to strategically grow your business.

Profit margin 115

Profit margin Niche Strategize Clients 115

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Identifying variations in strategic approaches Where similarities exist, so do distinctions. Lead magnets and calls to action (CTAs) are also widely used strategies.

X-functional 110

X-functional Territory Customer Relationship Management CRM 110

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Context) You are an email marketing expert for a B2B financial services company. Case studies Why.

B2B 105

B2B CTR Click Through Rate Strategic planning 105

Martech

AUGUST 13, 2024

” The pandemic and subsequent economic challenges forced many companies to focus on short-term survival rather than long-term growth. As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. He transformed a challenging situation into an opportunity for connection and growth.

Strategic partnership 129

Strategic partnership Strategic planning Represent Sports 129

SaaStr

MARCH 25, 2025

This wasn’t just generous – it was strategic. Use Free Strategically : Free users aren’t just potential paying customers – they’re your map to enterprise sales. has built isn’t just a transcription service – it’s a masterclass in bottom-up AI SaaS growth. did the opposite.

Meeting 95

Meeting Price Strategize Growth 95

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Veloxy

JANUARY 7, 2025

These technologies enable your sales reps to spend more time on strategic initiatives. Deliver strategic, actionable information enabling decision-makers. Provide transparent pricing options (thinkbundled services with even more value). Develop your team members as negotiators for win-win situations.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Sales Pop!

MARCH 18, 2024

There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. In this blog post, we will explore five strategic approaches that heavy-haul trucking companies can implement to enhance efficiency in their operations.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Sales Pop!

FEBRUARY 16, 2024

With emerging technologies, shortened product life cycles, and the need to minimize costs, organizations increasingly resort to subcontracting as a strategic tool. Subcontracting product engineering services enables companies to tap into external expertise and resources to supplement in-house capabilities.

Engineering 130

Engineering Service Product Strategize 130

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% The most common definition is the total number of people who could possibly use a product or service. Despite its limitations, TAM can be a helpful metric for investors to assess a company’s growth potential.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Sales Pop!

AUGUST 14, 2024

Application Integration Services play a pivotal role in helping organizations rely on analytics and insights for a competitive edge in today’s data-driven world. Unifying disparate data sources, streamlining workflows, and increasing overall business intelligence capabilities through integration services have never been more essential.

Service 130

Service Government Customer Relationship Management Technology 130

SaaStr

JANUARY 9, 2023

The Strategic Retreat actually usually works really well in the short term. I see SaaS companies quickly get to cash-flow positive by really only servicing in-bound customers with high intent. It’s just your growth rapidly decays, usually in just one quarter. What’s a Strategic Sales & Marketing Retreat?

Strategize 132

Strategize Territory Referrals Quota 132

Martech

SEPTEMBER 10, 2024

This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions. Fueling the hyperlocal future The anticipated growth of new media channels offers forward-thinking advertisers a strategic edge.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. In return, customers receive exclusive benefits, rewards and sometimes special resources akin to subscription services. So, how do these programs actually generate income?

Cross-sell 107

Cross-sell Drivers/motivators Strategize Promote 107

Salesforce

MARCH 12, 2025

Customer service is #1 and it impacts customer loyalty, brand reputation, and overall growth. If you own a business that doesnt have limited resources or customer service teams hours, autonomous agents are your saviors. These assistive agent provided service representatives with responses.

Represent 98

Represent Customer Relationship Management CRM Relationship Management 98

ConversionXL

JULY 8, 2021

They exist to help you make better strategic decisions over your marketing. Granular insights around metrics such as keyword conversions, for instance, is where strategic decisions can be made. But what about investing more in SEO and organic growth? Gleaning insights from your conversion rate data. Here’s how to do it.

Conversion 156

Conversion Growth Gambling A/B testing 156

Martech

JULY 19, 2024

B2B success: Dig deep, cultivate growth, reap rewards Forget overnight success stories. This means meticulously crafting your brand narrative, nurturing relationships with potential clients and establishing trust through reliable service or innovative products. He is not the only client who has experienced a similar story.

Trust 111

Trust B2B Technique Represent 111

Martech

AUGUST 14, 2024

Invest in leveraging APIs APIs can facilitate integration, and iPaaS (integration platform as a service) solutions can simplify this with pre-built connectors for popular platforms. Negotiate aggressively with vendors, emphasizing the potential for growth and increased usage. Whatever you do, don’t be a hyper-consumer.

Negotiate 111

Negotiate Objectives and Key Results Technology Technology 111

Sales Pop!

FEBRUARY 23, 2024

The concept of customer service has evolved from a post-sale afterthought to a key driver of business success. This shift calls for a holistic approach to customer service, where every department in a company plays a distinct role in shaping the customer experience. This brings us to the core concept of holistic customer service.

Service 147

Service Customers CRM Campaign 147

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. I know this.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s).

Objectives and Key Results 71

Objectives and Key Results Strategize CRM B2C 71

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service. I also want to see the data used to make the selection so I can ensure it’s accurate.

Profit margin 110

Profit margin Clients Growth Technique 110

Search Engine Land

SEPTEMBER 4, 2024

Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar. Internal priorities: Companies may reallocate marketing funds to other channels or departments based on performance and strategic goals.

Retail 74

Retail Healthcare Strategize Campaign 74

Salesforce

DECEMBER 18, 2024

B2B (Business-to-Business) customer service is complex, involving multiple relationship layers, big transactions, and specific support needs that need extra attention. Our research shows that 88% of customers are more likely to buy again with good service, emphasizing the importance of getting it right every time. What are AI agents?

Service 52

Service B2B Customers Trust 52

SaaStr

AUGUST 27, 2024

At a recent Workshop Wednesday , Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work. You can optimize these channels, as well as layer them, to drive meaningful growth. 4 Growth Channel: Conferences Rupa goes to about 20 conferences a year.

Growth 114

Growth Cold Call X-functional Follow-up 114

Martech

MAY 3, 2024

This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI.

Service 119

Service E-commerce Strategize Campaign 119

Martech

DECEMBER 4, 2024

Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 121

Objectives and Key Results Technology Technology High impact 121

Sales Gravy

FEBRUARY 25, 2024

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Reflecting on her journey with KaTom, Patricia shared insights into the exponential growth of this hyper-growth organization.

Growth 105

Growth Strategize Technology Technology 105

Search Engine Land

SEPTEMBER 4, 2024

This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. based food delivery service – to help make a case for Demand Gen. Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

FEBRUARY 21, 2025

Self-service mix model: This model supports organizations desiring granular control over model specifications, focusing on data scientist adoption and complex analytics. House of brands: Designed for organizations seeking to standardize and scale their MMM approach across multiple brands, emphasizing data management and media optimization.

Finance 116

Finance Drivers/motivators Technique Contract 116

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Don’t default to talking about the products or services your company provides or how it delivers them. However, the ROI can be enormous. In your inbox.

Strategize 113

Strategize B2B Legal Launch 113

Salesforce

AUGUST 15, 2024

For sales and service teams, customer relationship management (CRM) software is an essential part of the puzzle. This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. LinkedIn : Target buyers and companies that are a good fit for your products and services.

Product 82

Product E-commerce CRM A/B testing 82

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. These range from strategic alterations to investments you can make that will have a transformational impact. Doing so allows you to identify and qualify potential leads for your services before initiating sales efforts.

Product 246

Product Territory Objectives and Key Results Sales 246

Search Engine Land

AUGUST 22, 2024

Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high. This is popular with non-feed service Performance Max campaigns.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Search Engine Land

FEBRUARY 7, 2024

By integrating SEO with enhanced accessibility, the argument for strategic collaboration between SEO and UI/UX becomes even more prevalent. Elements such as avoiding images of text, using CSS for rendering, and ensuring alt text for images contribute to SEO and enhance accessibility, reinforcing the strategic alignment of these two aspects.

UX 109

UX Strategize User Experience Engineering 109