A Lot of You Are Doing a “Strategic Retreat” in Sales & Marketing. That’s Flawed.
SaaStr
JANUARY 9, 2023
The Strategic Retreat actually usually works really well in the short term. I see SaaS companies quickly get to cash-flow positive by really only servicing in-bound customers with high intent. It’s just your growth rapidly decays, usually in just one quarter. What’s a Strategic Sales & Marketing Retreat?
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