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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 137
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Netflix leans into ad-supported tier as subscriber growth surges

Martech

Netflix reported strong Q2 2024 results, surpassing projections with significant growth in revenue, profits, and subscribers. billion (up 17% YoY) Net income: $2.15 billion (up 44% YoY) Global subscribers: 277.65 million (up 16.5% Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Growth 110
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“The Three Months of Strong Growth” Rule in Raising Venture Capital

SaaStr

They know start-ups take a while to truly nail product-market fit and more. They know hypergrowth often follows a short or long period of iimited growth. So net net, what VCs want to see is 3+ strong months of growth in a row. But what if you’ve been going through a rough patch? VCs get it.

Growth 122
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How Personal and Professional Growth is Based on New Beliefs, Actions, and Outcomes

Iannarino

The main challenge to growth and development is our inability to change our beliefs and our actions. Activating your potential comes from giving up who you are not, to make room for the person that comes after the person you are now. Most avoid the recipe for growth because it is uncomfortable and, at times, difficult.

Growth 301
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19 keyword mining tools and strategies for PPC campaign growth

Search Engine Land

By the end, you’ll have an arsenal of techniques to optimize your campaigns and gain a competitive edge in your growth strategy. Business email address Sign me up! This can give you a good starting point for identifying relevant keywords for your paid search campaigns. Get the newsletter search marketers rely on.

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Netflix shifts focus to ad-supported tier as subscriber growth surges

Search Engine Land

Netflix reported strong Q2 2024 results, surpassing projections with significant growth in revenue, profits, and subscribers. billion (up 17% YoY) Net income: $2.15 billion (up 44% YoY) Global subscribers: 277.65 million (up 16.5% By the numbers. Revenue: $9.56 YoY) What they’re saying. What’s next.

Growth 79
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5 Growth Channels That Drove Rupa Health to $100M+ in Value: Head of Growth’s Deep Dive — With Real Numbers

SaaStr

Kobe Conrad, Head of Growth at Rupa Health and Onleet, took the stage at SaaStr Annual to break down the five growth channels that transformed Rupa Health from a $20M seed-stage startup into a platform with hundreds of millions in equity and a 4,000% increase in user acquisition over three and a half years.

Growth 93