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Why AI proficiency is today’s must-have marketing skill

Martech

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. Email: Business email address Sign me up! AI proficiency is becoming a critical differentiator for marketers.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? Sign up now Thanks, you’re subscribed!

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How to gear up email for a strong finish to 2024

Martech

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Line up your campaigns. Come up with a plan that will finish the year strong.

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How to Develop a Strategic Plan for Business Development [Free Template]

Hubspot

But how do you develop a business development plan? Pull up a chair and stay awhile, I’m diving into that and more below. Strategic Plan. Business development is the practice of identifying, attracting, and acquiring new business to further your company’s revenue and growth goals. Strategic Plan Template.

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The Ultimate Guide to Strategic Planning for a Perfect Sales Operation

Hubspot

So, what's the plan? Or should I say, what's the strategic plan? But, with strategic planning, businesses can increase productivity, profitability, and increase their longevity by creating a clear plan for the future. Does strategic planning sound too good to be true? Strategic Planning.

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RevOps Can And Must Do Better!

Partners in Excellence

It’s “strategic planning season” for many companies. They are presenting the strategic goals and numbers for the coming year. In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year.

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Follow-up campaigns. Email: Business email address Sign me up! Personalization. Processing.

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