SaaStr

OCTOBER 25, 2024

When Marc Benioff started Salesforce, he codified the sales playbook. For the subsequent ten years in software, we’ve optimized every little bit of how we sell it. But today, it’s different because the kinds of software we sell aren’t the same. Bottom-up PLG and very top-down are relatively healthy.

Go To Market 133

Go To Market Quota GTM Price 133

Heinz Marketing

AUGUST 13, 2024

Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. We have defined CLG in other posts , if you are new to the concept I recommend starting there. Tighten up that ICP. Start early, and don’t assume it’ll be a quick process.

Campaign 111

Campaign Launch Start-ups Growth 111

SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. So within her first year, Lindsay identified these core areas that helped accelerate Checkr’s growth.

Objectives and Key Results 119

Objectives and Key Results Growth Engineering Quota 119

Veloxy

FEBRUARY 12, 2025

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. Sales Reps are swamped with 1,400 non-selling hours every year. Lets dive in.

Product 130

Product CRM Price Objectives and Key Results 130

Partners in Excellence

NOVEMBER 5, 2024

If selling reduction in admin time/tasks represents a few percent of their overall expenses, they may have bigger fish to fry. That doesn’t mean our solutions aren’t important or that we should give up, we have to focus on the people the solution impacts the most, getting their support to invest in those solutions.

Represent 124

Represent Up-sell High impact Gaming 124

Martech

NOVEMBER 7, 2024

Talk to CMOs who have used these platforms for at least nine months, and you’ll often see steam start to blow from their ears like a train whistle. These teams need to align from the start and understand how platforms work. Marketers are expected to set up, integrate and manage the system themselves.

B2B 127

B2B Contract GTM CRM 127

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 113

Price E-commerce Cross-sell Profit margin 113

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. Optimizing your landing page experience.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

AUGUST 14, 2024

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. Some of this apprehension could be not knowing how to sell the budget increase to their bosses. Line up your campaigns. Huddle up with your team and review every part of your plan. Review, revise, and organize your segments.

Strategic planning 128

Strategic planning Strategize Campaign Up-sell 128

SaaStr

MARCH 25, 2025

The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription provider, and penetrated Fortune 500 companies through a brilliant bottom-up strategy. They know exactly which enterprises to target and who to talk to before sales even starts.

Meeting 96

Meeting Price Strategize Growth 96

SaaStr

AUGUST 27, 2024

At a recent Workshop Wednesday , Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work. You can optimize these channels, as well as layer them, to drive meaningful growth. All users come from channels, be it organic, paid, or word-of-mouth.

Growth 116

Growth Cold Call X-functional Follow-up 116

Martech

AUGUST 12, 2024

Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Customers 113

Customers A/B testing B2C Cross-sell 113

Partners in Excellence

JANUARY 2, 2025

To achieve our growth goals, we simply ran the math, looking at how many people, how many calls, how much activity were needed to achieve those goals. Attrition is up. Virtually every indicator says “selling is broken!” ” What if we started giving our people more autonomy to figure things out?

Pipeline 127

Pipeline Government Education Conversion 127

Veloxy

OCTOBER 22, 2024

Start for free The Role of AI in Sales Strategy As someone who’s spent years working closely with sales teams, I’ve seen firsthand how time-consuming and inconsistent traditional sales methods can be. A real-world example of this can be seen in how AI handles follow-up timing. AI automates these tasks.

Prospecting 130

Prospecting Technique Pipeline Sales 130

Partners in Excellence

NOVEMBER 18, 2024

While there as been a certain amount of hand wringing and “how to we fix this” in the selling community, and with me and many of my peers, I can imagine the majority of sellers quietly cheering!!! They start/stop, wander all over the place, shift priorities! It makes the job of selling so simple!

Customers 127

Customers Sports Up-sell Start-ups 127

Tibor Shanto

OCTOBER 12, 2021

But when you turn to find a better time, you are really giving up. Start Here. Accelerating Growth: Building Bigger Sales for 2021 and Beyond. The past 18 months have presented sales professionals across the country with unexpected challenges and have forced us all to rethink our approach to sales and selling.

Prospecting 288

Prospecting Drivers/motivators Cold Call Gaming 288

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? So this week’s breakdown on ELG has been a longtime coming. Let’s get into it.

GTM 124

GTM Growth Referrals Cross-sell 124

SaaStr

OCTOBER 30, 2024

So we’ve covered HubSpot more than any other SaaS leader on this 5 Interesting Learnings series, in part because so many of us use HubSpot ourselves, and in part because its metrics and use cases are so like many of the apps we build and sell ourselves. Because even more start smaller than ever. It still works, when it works. #7.

CRM 126

CRM Launch Price Up-sell 126

SaaStr

FEBRUARY 7, 2025

Its all flowing into AI and Growth, but its back. Competition is Way, Way Up. Did you step up? The Ones That Cant Keep Up Are Being Left Behind The pace of innovation has accelerated. Those still basically selling the same products as in 2021 are falling far behind. #7. Start moving faster. But so what?

Legal 94

Legal Contract B2B Growth 94

Iannarino

JUNE 24, 2021

Here are five better ways to enhance your success without selling your soul. The starting point for doing whatever it takes is investing more time , and perhaps also more money, in improving yourself personally. Two other factors need your attention, starting with your level of activity. Invest More in Personal Development.

Sales 332

Sales Cross-sell Clients B2B 332

Salesforce

NOVEMBER 14, 2024

Sales organizations set lofty goals to drive revenue and generate growth for their business. It’s no longer enough to simply guess how big a team you’ll need to maintain sustainable, consistent revenue growth. Organizations must now have the data to back it up. Sign up now Thanks, you’re subscribed!

Growth 52

Growth Quota Territory E-commerce 52

Sales Hacker

DECEMBER 17, 2024

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Thinking about AI for your sales team but unsure where to start? Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Guy Yalif: [9:37] So, so true.

GTM 103

GTM Engineering Electricity X-functional 103

Partners in Excellence

NOVEMBER 6, 2024

In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year. ” RevOps must start to view itself as the change agent, to drive constant improvement, constant learning, constant growth. Anyone can run the numbers.

X-functional 127

X-functional Strategize Quota Pipeline 127

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. The key is Salesforce automation. Table of Contents.

Territory 342

Territory Represent Sales Lead generation 342

ClickFunnels

SEPTEMBER 28, 2021

Ready to start making sales? The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. Because sales funnels are the most effective way to sell online. What’s the Biggest Mistake People Make When Selling Online?

Campaign 256

Campaign Product Niche Promote 256

Veloxy

DECEMBER 21, 2021

One of the most popular sales resolutions for 2022 will be a commitment to reduce non-selling activity. Did you know that most salespeople spend over 60% of their time not selling. How much more could one of your reps sell with an additional 300+ selling hours a year? How Does Salesforce Automation Development Work?

Tradeshows 348

Tradeshows Contract Sales Contact 348

Martech

NOVEMBER 21, 2024

When this CEO first said it, I thought, “Someone doesn’t just come up with that.” Second, as far as risk goes, let’s start with opportunity cost. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. I knew he had it.

GTM 106

GTM Drivers/motivators Legal Finance 106

Search Engine Land

JULY 22, 2024

On top of that: Hanukkah starts on Christmas, and Kwanzaa is on the day after. Media will matter and markups haven’t started because many people haven’t realized it’s a short year yet, so you can get solid deals by reserving space now. With fewer days until free shipping and time to publish, now is the time to line up the lists.

Niche 98

Niche Retail Promote Follow-up 98

Veloxy

APRIL 19, 2021

Although you could start outbound sales all on your lonesome, you certainly won’t be building a sustainable sales process without a team onboard. Heck, why not find out what keeps them up at night while you’re at it? Keep in mind that you will have multiple buyer personas depending on the products you sell and their appeal.

Teamwork 245

Teamwork Outside Sales Cold Call Sales 245

Iannarino

MARCH 2, 2023

But by rushing the deal to get to the pain points, you break B2B selling and buying. Your Buyer's Lack of Experience Because you sell your company's offerings every day, you have the experience that your B2B buyer is missing. We describe this idea as being One-Up , meaning you have greater knowledge and experience than your buyers.

B2B 286

B2B Contact Clients Entertainment 286

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

ClickFunnels

SEPTEMBER 12, 2021

Here’s what we are going to discuss today: The #1 mistake people make when selling online. Continue reading… Table of Contents The #1 Mistake People Make When Selling Online What Is a Sales Funnel? The #1 Mistake People Make When Selling Online. Talk about explosive growth! Want to grow your business explosively?

Sales 255

Sales Up-sell Follow-up Price 255

Hubspot

AUGUST 7, 2024

To stay competitive, every SaaS company needs CRM software in its corner that helps bring in leads, keep customers happy, and facilitate growth. Growth Potential. SaaS startups need to choose a CRM that meets them where they're at now and can keep up with projected growth over the next five and 10 years.

CRM 81

CRM Price User Experience Customer Relationship Management 81

Sales Pop!

JULY 14, 2021

A lot of small business owners start with little knowledge of business, and that’s a big handicap. As a result, they often end up making costly mistakes. If you don’t want to become another statistic, here are some of the mistakes you should avoid when first getting started. Profits do not tell the whole picture.

Profit margin 246

Profit margin Finance Negotiate Contract 246

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Less chaos, more efficiency, and predictable growth. But alignment doesn’t always happen on its own.

Growth 52

Growth GTM Objectives and Key Results CRM 52

SaaStr

OCTOBER 23, 2024

Jason starts with the meta-question we’ve been asking a lot of SaaS leaders lately ( Klaviyo , ZoomInfo ) — ‘are we in a downturn?’ ” Investing for growth has been pretty flat year over year for SMBs, which means there is money there, but they’re holding onto it. in revenue. Are We In a Downturn?

Customers 124

Customers Networking UX Engineering 124

SaaStr

MAY 15, 2024

In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us. You can sign up for free at this link! That’s a lot of dollars up for grabs. That’s a lot of pros and cons of selling to consumers. That’s up from 60% in 2023.

Growth 122

Growth B2B UX B2C 122