Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. However, the ROI can be enormous. In your inbox.

Strategize 114

Strategize B2B Legal Launch 114

Search Engine Land

FEBRUARY 7, 2024

By integrating SEO with enhanced accessibility, the argument for strategic collaboration between SEO and UI/UX becomes even more prevalent. Elements such as avoiding images of text, using CSS for rendering, and ensuring alt text for images contribute to SEO and enhance accessibility, reinforcing the strategic alignment of these two aspects.

UX 109

UX Strategize User Experience Engineering 109

Heinz Marketing

MARCH 15, 2024

So if you want real, predictable revenue growth, it’s time to forget the one-off quick-win tactics. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Marketing: Marketers are the customer whisperers.

Growth 102

Growth Customers Objectives and Key Results Teamwork 102

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. These range from strategic alterations to investments you can make that will have a transformational impact. Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales.

Product 246

Product Territory Objectives and Key Results Sales 246

SaaStr

AUGUST 27, 2024

At a recent Workshop Wednesday , Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work. You can optimize these channels, as well as layer them, to drive meaningful growth. All users come from channels, be it organic, paid, or word-of-mouth.

Growth 95

Growth Cold Call X-functional Follow-up 95

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The story of a $2.6

GTM 106

GTM Growth Strategic partnership Pipeline 106

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Thank you for rocking with me.

GTM 92

GTM Growth B2B Pipeline 92

SaaStr

MARCH 29, 2024

Even a PE firm wouldn’t buy it with no growth at all, I don’t think. a bigger player really wants to enter a space for strategic reasons. They’ll make the bet they can build on this core, and in effect, by doing so both re-accelerate growth and save several years of product development and early sales.

Growth 109

Growth Price Strategize Closing 109

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

Gaming 233

Gaming Sell GTM Technique 233

Iannarino

MAY 2, 2024

Understanding the strategic outcomes they desire allows you to address their genuine needs. Consistent client visits foster loyalty and growth. Understand Client Needs : Beyond the surface, clients seek solutions, not just products. The gesture surprised the contact, highlighting the rarity and value of personal engagement.

Clients 180

Clients B2B Contact Follow-up 180

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth 87

Growth Start-ups Follow-up Referrals 87

Martech

NOVEMBER 7, 2024

Should product-led growth (PLG) be your No. ” Dig deeper: Rethinking fit, growth and go-to-market for the modern startup Or should that be GTM motions? ” Dig deeper: Product-led growth: 3 important lessons from the front line PLG or not PLG? Is it self-validation to call it product-led growth? Processing.

GTM 115

GTM Growth Product Hospitality 115

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. However, understanding its strategic importance is crucial. Elevating digital presence: Beyond the basics Seasoned executives know a strong digital presence is essential.

Strategize 126

Strategize User Experience High impact Construction 126

Veloxy

JANUARY 7, 2025

These technologies enable your sales reps to spend more time on strategic initiatives. Deliver strategic, actionable information enabling decision-makers. This case study illustrates how focusing your sales operations with strategic priorities can generate massive impact.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Veloxy

NOVEMBER 6, 2023

By reducing the number of tools and features to navigate, sales reps face fewer daily decisions, preserving their mental energy for more critical choices and strategic thinking. The potential revenue loss from a cluttered tech stack can be substantial, affecting growth prospects. Mastery of tools boosts confidence.

Sales 289

Sales Strategize Gaming Up-sell 289

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. Advanced budgeting, bidding and creative optimization tools make smarter spending easier than ever. Processing.

Campaign 122

Campaign Launch Growth Strategize 122

Force Management

NOVEMBER 16, 2023

Now may be the time to shift your strategy from hold-the-line to a focus on growth and transformation. The organizations that come out on top will be the ones who embrace this new era with a strategic plan to hit the ground running. Economic indicators suggest that the sluggish economy is taking a positive turn.

Strategic planning 139

Strategic planning Strategize Growth Sales 139

Iannarino

MARCH 2, 2023

Imagine you are an executive responsible for improving some strategic outcome that causes a productivity pain point. You are responsible for getting this right, and you worry that a wrong decision will harm your position, embarrass you, and cause you to miss out on growth opportunities.

B2B 251

B2B Contact Clients Entertainment 251

SaaStr

DECEMBER 4, 2024

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. For example, if you’re trying to drive user growth, you want the least amount of pricing friction.

Price 113

Price Growth Objectives and Key Results Cross-sell 113

Veloxy

SEPTEMBER 29, 2021

Automation saves time, and increases data accuracy, sales productivity, and revenue growth. Salesforce Drives Exponential Growth—In Theory Salesforce gives companies the potential for exponential growth. Strategize: Salesforce Automation Best Practices As you develop a plan, the best mindset is data-driven.

Territory 342

Territory Represent Sales Lead generation 342

Martech

FEBRUARY 19, 2024

Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. In particular, skills-based hiring enables marketing teams to achieve four key imperatives that empower strategic goals. Unlocking innovation and growth Diverse skill sets incubate creativity. The outcome? In your inbox.

User Experience 125

User Experience Strategize Technology Technology 125

Martech

AUGUST 7, 2024

Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? In many cases, what they rely on to help make strategic decisions. Addressing these challenges early on leads to more effective and impactful marketing campaigns. Fragmented systems.

Objectives and Key Results 124

Objectives and Key Results Campaign Strategize Retail 124

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. It isn’t just a roadmap — it’s the strategic fuel to power the tech stack and support platform expansion.

GTM 107

GTM Product Cross-sell Profit margin 107

Martech

APRIL 19, 2024

The report highlights the strategic changes and innovations prompted by the need for privacy compliance and sustainable, consumer-friendly approaches. It is crucial to achieve a balance between protecting consumer privacy and driving economic growth. The time has come for the advertising industry to champion consumer privacy.

Strategize 119

Strategize Trust Legal Retail 119

Martech

JULY 16, 2024

AI can help identify patterns and predict outcomes based on historical data, but these insights must be aligned with clear, strategic goals. However, CMOs must ensure that their teams are trained to interpret and act on AI-generated insights, bridging the gap between technical data analysis and strategic decision-making.

Finance 120

Finance Non-Profits Click Through Rate Strategize 120

Martech

AUGUST 13, 2024

” The pandemic and subsequent economic challenges forced many companies to focus on short-term survival rather than long-term growth. As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. He transformed a challenging situation into an opportunity for connection and growth.

Strategic partnership 133

Strategic partnership Strategic planning Represent Sports 133

Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. In doing so, they’ll become the glue that binds the revenue team together, meets targets and scales growth, and shifts from surviving to thriving. Fast-forward to 2024, and Emma’s reality has shifted.

GTM 97

GTM Product Strategize Drivers/motivators 97

Martech

JULY 30, 2024

Use project management metrics and data to draw out additional strategic insights. You must carefully decide what direction you’re going to strategically grow your business. Establish a growth culture that evolves skills to keep pace with business needs. Speed : Cycle time and on-time delivery. Don’t stop there.

Profit margin 117

Profit margin Niche Strategize Clients 117

Veloxy

MAY 3, 2022

SBI Growth. Veloxy’s most popular sales checklists include the Sales Rep Challenges Checklist , Sales Quota Champion Checklist , and the Revenue Growth System Checklist. SBI Growth Advisory's KPI Dashboard. SBI Growth Advisory's KPI Dashboard. Why share one SBI Growth content piece when I can share two?!

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Martech

JANUARY 7, 2025

Siloed operations and fragmented approaches to customer growth. This traditional structure made sense in simpler times, but in today’s complex B2B environment, it’s leaving revenue and customer growth on the table. Monthly executive reviews to address strategic challenges.

Objectives and Key Results 110

Objectives and Key Results GTM B2B Growth 110

Martech

DECEMBER 27, 2023

This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success. The C-Suite, primarily focused on the bottom line, growth, and shareholder value, requires insights presented in a language that resonates with their strategic vision. Why the disconnect?

Intrinsic 123

Intrinsic CTR Strategize Presentation 123

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Product 110

Product Objectives and Key Results Strategize Technology 110

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry. This is likely to continue. To ensure privacy, clean rooms will be used more widely.

Retail 112

Retail Networking Transportation Hospitality 112

Martech

SEPTEMBER 24, 2024

The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Architecture vision competency means having a strategic view of marketing technology systems, as well as an understanding of how these tools are used when it comes to collecting and acitvating customer data.

Strategize 109

Strategize Technology Technology Growth 109

Cerebral Selling

AUGUST 8, 2022

History tells us massive inflation and uncertainty follows explosive economic growth. For example, every week in your team meetings share the latest strategic updates from your senior leadership, let your team air their concerns, and brainstorm ideas to overcome them.

Sales 214

Sales Contract Clients Quota 214

Cerebral Selling

SEPTEMBER 12, 2022

Where does this issue sit, in relation to your goals and growth plans? Doing so will not only help them more deeply understand its tactical value but its strategic and emotional value as well. What would the consequences be? Will the problem go away? Stick around? Have you tried dealing with it before? If so, what happened?

Customers 207

Customers Objectives and Key Results Objection handling Drivers/motivators 207

Understanding the Sales Force

FEBRUARY 25, 2024

This week, Badger Maps posted “ 25 Sales Growth Strategies From Top Sales Leaders ” on their Blog. When they are coached, is it to make them more effective (coach them up) or help them with an opportunity (strategic coaching)? And based upon what I read this week, I learned there is a third contributing factor.

Sales 139

Sales Represent Pipeline Strategize 139