Martech

MARCH 12, 2025

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Email: Business email address Sign me up!

Strategic partnership 98

Strategic partnership Strategize Finance B2B 98

Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. In doing so, they’ll become the glue that binds the revenue team together, meets targets and scales growth, and shifts from surviving to thriving. Fast-forward to 2024, and Emma’s reality has shifted.

GTM 101

GTM Product Strategize Drivers/motivators 101

Veloxy

JANUARY 7, 2025

Also review what technology and tools your team employs. Online resources, courses, and seminars in the industry can help keep your team up-to-date on the latest trends, techniques and technology. These technologies enable your sales reps to spend more time on strategic initiatives.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. Advanced budgeting, bidding and creative optimization tools make smarter spending easier than ever.

Campaign 121

Campaign Launch Growth Strategize 121

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%.

Territory 111

Territory Transportation Electricity Government 111

Martech

AUGUST 14, 2024

Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities. Negotiate aggressively with vendors, emphasizing the potential for growth and increased usage.

Negotiate 111

Negotiate Objectives and Key Results Technology Technology 111

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. These models mix in-house technology with third-party solutions. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry.

Retail 115

Retail Networking Transportation Hospitality 115

Search Engine Land

JULY 16, 2024

Daron Acemoglu, an economics professor from MIT, has analyzed past industrial revolutions and highlighted that technological progress is not inherently beneficial; its impact depends on its direction and the institutions shaping it. While everyone understands this new technology’s potential benefits, no one can predict the future.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

SaaStr

JANUARY 26, 2025

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. The result?

Education 105

Education Legal Promote Growth 105

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 121

Objectives and Key Results Technology Technology High impact 121

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. He partners with resellers, technology integrators and industry consultants to extend the platform’s reach.

GTM 108

GTM Product Cross-sell Profit margin 108

Partners in Excellence

JANUARY 7, 2025

We’ve been working on developing new strategies to drive growth. One of the teams had been looking at leveraging some technology solutions to support the transformation. He started his discovery questions trying to identify the current platforms and technologies my client had in place. Which are your highest priorities?

Process 126

Process Strategize Clients Technology 126

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 112

Price E-commerce Cross-sell Profit margin 112

Martech

JULY 30, 2024

Every startup begins with the goal of growth. While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Processing.

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

Government 108

Government Technology Technology B2C 108

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences.

Cross-sell 106

Cross-sell Drivers/motivators Strategize Promote 106

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Shifting from pilot projects to widespread implementation demands a strategic approach. Refine technology and talent mix Assembling the right technology and talent mix depends on the organization’s: Desired outcomes.

Objectives and Key Results 132

Objectives and Key Results Government Trust Technology 132

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc. Here are some of the big ones for us….

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Sales Pop!

SEPTEMBER 10, 2023

In the ever-evolving landscape of business, the quest for growth and scalability remains a perpetual pursuit. The paradigm of achieving this growth, however, is in a state of transformation. Often driven by technological advancements and innovative strategies.

Growth 173

Growth Pipeline CRM Trust 173

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. Case studies Why.

B2B 105

B2B CTR Click Through Rate Strategic planning 105

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. These “skill byproducts” are essential to long-term success.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Martech

JULY 19, 2024

Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. B2B success: Dig deep, cultivate growth, reap rewards Forget overnight success stories. The most rewarding part?

Trust 111

Trust B2B Technique Represent 111

Sales Pop!

MARCH 18, 2024

Whether it’s optimizing routes, improving communication with drivers, or investing in technology. There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. Heavy-haul trucking companies can leverage technology solutions such as GPS tracking systems to monitor.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report found companies that include chat experience reporting 75% year-over-year growth in annual revenue. Email: Business email address Sign me up!

Growth 61

Growth Campaign Presentation Trust 61

Veloxy

JULY 23, 2024

This remarkable growth underscores the critical role of AI in driving innovation and efficiency across industries. Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. The Predictive AI Market is estimated to reach $108.0

Technology 130

Technology Technology Sales Healthcare 130

Martech

SEPTEMBER 10, 2024

This gives strategists the ability to actually strategize. A Digital Advertising Operating System (DAOS) , like Fluency, can help you solve the challenges of both scale and performance while safely incorporating emerging technologies like automation and AI.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Martech

SEPTEMBER 30, 2024

I am the first generative AI chatbot for marketing technology professionals. Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics.

Strategize 115

Strategize Campaign Follow-up Technology 115

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. Balancing the trifecta Mastering the balance of ROAS, brand safety and brand suitability requires advanced technology.

Campaign 121

Campaign Conversion Strategize Trust 121

Martech

JUNE 20, 2024

This involves prioritizing, identifying and implementing the right technologies and tools to facilitate your marketing organization’s growth and provide the greatest return on your investment. any technology investments risk potentially wasting valuable human and financial resources.

Strategize 103

Strategize Niche Technology Technology 103

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. How is GEO different from SEO?

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Sales Pop!

AUGUST 26, 2023

The Quest for Growth in the DTC Sphere As the DTC realm continues to evolve, the pursuit of growth emerges as a timeless anthem. The Wellow Journey: A Strategic Shift In the annals of brand stories , the tale of Wellow, a compression sock brand, unfolds as a testament to strategic choices that define success.

Growth 130

Growth E-commerce Niche Strategize 130

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The site is still new, so the growth might seem small now.

Niche 88

Niche Promote Lead generation Growth 88

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. These range from strategic alterations to investments you can make that will have a transformational impact. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

FEBRUARY 3, 2025

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% compound annual growth rate. Whatever the problem, they don’t just throw technology at it. This strategic foresight can spark transformation. Invest in your people alongside your technology.

Finance 97

Finance Technology Technology Drivers/motivators 97

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service. It will set-up nicely for selecting and prioritizing the best segments for your campaign.

Profit margin 109

Profit margin Clients Growth Technique 109