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Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams.
Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. Similar to most structures of a technicalsales team. We tend to be very technical.
Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.
In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?
She learned I was working with the North American teams in changing their approach to their markets and driving more aggressive salesgrowth. We later looked at methods to ratchet up performance even further. ” Why I’m so interested in selling: Cassi Roper, CRO, Redgate How did you find yourself in a selling role?
Keeping the marketing team aligned with the sales team and product team is imperative before going upstream. . Your ICP will help your org know who they’re selling to and why. Selling to SMBs, by contrast, is fast-paced, and a single rep can typically handle several deals at once. Now, go sell upmarket! .
Get them to ideally sell you first by video, at least to share some passion for the product. Or at least, get them to respond in writing about how they’d sell your product. Remember, the good ones you’ll have to sell back … ’cause there are so, so, so many start-ups that are neither Hot nor Obviously Cool.
We came up with a list of 30 companies that I felt had potential, and I wrote targeted emails to each of the founders. I sent cold emails and LinkedIn messages and ended up with nine interviews. While at Gorgias, I expected to leave with as much knowledge to earn me an honorary bachelor’s in sales. Stay Laser-Focused.
Technicalselling of SaaS, on-premise software, and hardware solutions has relied on sales proofs of concept (POCs) that require pre-sales professionals to lead, manage, and drive to a ‘technical win” outcome so that account executives can close the deal. Sales Profile: SMB to Commercial. POC and POV.
They’ve built a new process of guided selling, which Neil discusses during the show. If you missed episode 153, check it out here: Learning Drives Sales Effectiveness with Paul Fifield?. How Revenue Grid enables smarter selling. Guided selling and engagement. Scaling sales during the pandemic.
Share It seems like every second start-up founder and revenue leader I talk to these days is trying to move upmarket or ‘break into the enterprise’. On top of this, the sale cycle is longer, more bureaucracy and more legal scrutiny up there. Sales…SDR motion is also different and may end up be more “research intensive”.
And, yet, this interface fascinated me from the beginning as I watched some sellers create fantastic growth and opportunity while others failed miserably. I was working for a company that chalked that up to charm and communication skills (of which, I had neither) but that’s not what I was seeing. I built strong relationships.
Keep reading to learn everything you need to know about the world of B2B sales reps, including best practices for training, hiring, and the daily challenges associated with the role. What is a B2B sales representative? Why are B2B sales reps important? The primary duty of sales reps is to keep their pipelines full and flowing.
Erica has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. As we talk about that journey, the enterprise has been the growth engine for the last several years. When we were SMB focused in the early years, our sales cycles were quick. And 15,000 disruptors.
Sales representatives are critical to the growth of any business. Sales reps ensure that current customers have the right products, identify new sales leads, and pitch to prospects. For being a successful sales rep, there are certain skills you need to develop over time. Let’s get started. Does it work?
So why is there hesitancy to hire a senior sales professional? Not necessarily – After selling my business I found myself searching for employment at 40+. Weeks later I was hired with Inter-Tel at a slightly lower wage than hoped for but growth opportunities desired. Selling to them is based upon credibility and trust.
Do they have something proprietary or innovative that will allow me to build up a client base? Many organizations make grand claims about their latest invention but cannot back it up. Make sure there is something of substance that you can sell. Too many start-ups lack this infrastructure and back-office support.
Do they have something proprietary or innovative that will allow me to build up a client base? Many organizations make grand claims about their latest invention but cannot back it up. Make sure there is something of substance that you can sell. Too many start-ups lack this infrastructure and back-office support.
Where can you pick up small wins? And it ended up that they were starting on having an ACV, or an annual contract value, and that’s where I first started to understand that type of repeatable business. And ended up reaching out to a gentleman that I knew and said, “Hey, is this really for real?”
From the best sales blogs to the online course (many free), it’s the place to see all of the best sales minds in the world — all in one place. One of the best resources on the internet for anyone who sells stuff. Sales Hacker accepts guest contributors as well as sponsored content from relevant folks. The Gist: .
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