Iannarino

JULY 27, 2023

Far be it from me to tell you what technologies to remove from your sales tech stack , but if you cannot connect something to revenue growth or some important sales objective, you may not need it. As sales tech stacks grow, consuming more time and becoming more expensive, sales results continue to plummet.

Technology 236

Technology Technology B2B Sales 236

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Thank you for rocking with me.

GTM 108

GTM Growth B2B Pipeline 108

Sales Pop!

AUGUST 17, 2021

Plus, the COVID-19 pandemic makes the “contactless” technology a welcome change for consumers. Pay-by-Palm technology can boost the shopper’s experience beyond the online marketplace. The new Pay-by-Palm technology can certainly be an asset for credit card institutions. Final Thoughts.

Technology 246

Technology Technology E-commerce Retail 246

Sales Hacker

NOVEMBER 26, 2024

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Kim’s extensive background also includes leadership positions in Customer Success at renowned technology companies such as Adobe, Qlik, and Symantec. 8:38) Shifting focus from new logos to customer retention and expansion. (15:10)

GTM 108

GTM Customers Growth Technology 108

Sales Pop!

OCTOBER 24, 2024

A killer closing technique, an account growth strategy or a relationship tip? While there was more mention of technology, the most prevalent advice to younger sales selves was the same. And what advice did they most often offer to help their younger sales selves be more successful and to sleep more soundly at night? Not even close.

Technique 238

Technique Represent Education Clients 238

Sales Pop!

SEPTEMBER 11, 2024

Today It’s ironic that companies today striving to feature people and businesses in their media miss the boat with numerous essential techniques, including the following: Following the crowd instead of creating a standout brand Misleading verbiage usage A lack of proper business growth strategies These issues invite distrust.

Growth 182

Growth Referrals Sales Drivers/motivators 182

Martech

AUGUST 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. Consider factors such as the size of your organization, target audience, marketing goals, and existing technology infrastructure.

B2B 112

B2B Target audience/market Campaign Technology 112

Martech

MARCH 12, 2025

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend.

Strategic partnership 107

Strategic partnership Strategize Finance B2B 107

Veloxy

JULY 23, 2024

This remarkable growth underscores the critical role of AI in driving innovation and efficiency across industries. Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. The Predictive AI Market is estimated to reach $108.0

Technology 130

Technology Technology Sales Healthcare 130

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%.

Territory 111

Territory Transportation Electricity Government 111

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report found companies that include chat experience reporting 75% year-over-year growth in annual revenue. Email: Business email address Sign me up!

Growth 66

Growth Campaign Presentation Trust 66

Sales Pop!

SEPTEMBER 10, 2023

In the ever-evolving landscape of business, the quest for growth and scalability remains a perpetual pursuit. The paradigm of achieving this growth, however, is in a state of transformation. Often driven by technological advancements and innovative strategies.

Growth 173

Growth Pipeline CRM Trust 173

Martech

AUGUST 14, 2024

Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities. Negotiate aggressively with vendors, emphasizing the potential for growth and increased usage.

Negotiate 110

Negotiate Objectives and Key Results Technology Technology 110

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. These models mix in-house technology with third-party solutions. This approach will enable faster launches, scalable growth, and strategic control, resulting in accelerated adoption and innovation across the industry. This is likely to continue.

Retail 114

Retail Networking Transportation Hospitality 114

Martech

NOVEMBER 27, 2024

Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm. They assume that improving technology will create business value and optimizing processes will ensure consistency. This misalignment can lead to: Resistance from your teams.

GTM 112

GTM Teamwork Technology Technology 112

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. TikTok generated an estimated $16.1 billion in revenue in 2023 — a 67% increase from 2022. Processing.

Campaign 120

Campaign Launch Growth Strategize 120

Martech

OCTOBER 4, 2024

Doing so will help keep measurement accurate and ensure that we can still deliver relevant ads to users as tools and technologies evolve. While almost two-thirds of respondents think Google’s change is good for the industry, 51% believe it might slow the development of privacy-protecting technologies.

Drivers/motivators 131

Drivers/motivators Trust Technology Technology 131

Partners in Excellence

NOVEMBER 6, 2024

We find tools/technologies to do the things we don’t want to do. We find someone who does, we find a technology that will take it off our plates and do that work for us. I can outsource them or have technologies do them better, despite my enjoyment of them. Growth, more often happens outside our comfort zones!

Leadership building 127

Leadership building Technology Technology High impact 127

Martech

JULY 30, 2024

Every startup begins with the goal of growth. While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Processing.

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

Martech

AUGUST 12, 2024

I am the first generative AI chatbot for marketing technology professionals. This fosters stronger customer relationships and drives higher engagement and conversion rates, ultimately contributing to business growth. I am trained with MarTech content. Here’s something somebody asked me! Context) You are CMO for a large consumer brand.

Customers 110

Customers A/B testing B2C Cross-sell 110

Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. In doing so, they’ll become the glue that binds the revenue team together, meets targets and scales growth, and shifts from surviving to thriving. Fast-forward to 2024, and Emma’s reality has shifted.

GTM 101

GTM Product Strategize Drivers/motivators 101

SaaStr

JANUARY 26, 2025

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. The result?

Education 107

Education Legal Promote Growth 107

Martech

SEPTEMBER 24, 2024

Architecture vision competency means having a strategic view of marketing technology systems, as well as an understanding of how these tools are used when it comes to collecting and acitvating customer data. The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data.

Strategize 112

Strategize Technology Technology Growth 112

Salesforce

DECEMBER 4, 2024

We surveyed 3,350 small business leaders worldwide to learn insights on technology, AI, and the future of business. The Sixth Edition Small and Medium Business Trends Report results were very clear — technology is advancing rapidly. This shows that keeping customers happy and upgrading your tools with AI is key to growth.

CRM 98

CRM Technology Technology Growth 98

Martech

JULY 24, 2024

Join Unlocking Customer Lifetime Value: Data Strategies and Technologies where our experts explore how to transform your marketing strategy from acquisition-focused to customer-centric. Discover how to leverage data, AI, and advanced technologies to unlock the full potential of your customer base. Save your spot today!

Customers 109

Customers Technology Technology Growth 109

Martech

OCTOBER 22, 2024

Technology stack Leads using technologies that integrate with or complement your solution should receive additional points. Growth trajectory Companies on a growth trajectory (e.g., Use data enrichment tools like Salesmate or Clearbit to supplement your scoring model with revenue data.

Cross-sell 116

Cross-sell Lead generation GTM Territory 116

Cerebral Selling

DECEMBER 5, 2024

We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! That’s a compound annual growth rate (CAGR) of 41.8%

Pitch 130

Pitch Sales Retail Technology 130

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Less chaos, more efficiency, and predictable growth. But alignment doesn’t always happen on its own.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. A company’s website is more than just an online storefront in today’s digital age. Email: Business email address Sign me up! Processing.

Strategize 124

Strategize User Experience High impact Construction 124

Salesforce

AUGUST 6, 2024

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. Smart home technology is just what homeowners are looking for. Sandstone is determined to maintain excellent customer service, but smart home technology poses unique challenges. But customer service calls are rising in tandem.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

AUGUST 15, 2024

The merging of roles will most likely follow the trajectory set by technology. As new technologies emerge, the temptation to buy and implement the latest AI software will be great. Maybe, just maybe, marketers will be able to move beyond the overwhelm and into driving more top-line growth. But buyer beware.

Pipeline 119

Pipeline Follow-up Technology Technology 119

Sales Hacker

NOVEMBER 15, 2024

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. These “skill byproducts” are essential to long-term success.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

OCTOBER 9, 2024

To drive real revenue growth, sales and marketing need to work together. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition Shared metrics: A common ground for success To create alignment, focus on shared metrics like pipeline growth and conversion rates. Sound familiar? Processing.

Growth 121

Growth Objectives and Key Results Pipeline Sales 121