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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. Instead, it should be positioned as a strategic driver of growth and long-term value.

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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth.

Growth 79
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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMfund hosted an inaugural event called The GTM Workshop x Founders this week (some photos here ).

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Sales Managers - Are You Thinking Presidentially?

Anthony Cole Training

Not the Obama, Bush, Lincoln, Washington kind of presidential. As I was looking through my meeting notes from that day, I came across a list of items necessary for growth and sustainability of a business. More like the presidential thinking of Larry Ellison, Alan Mulally, and Beth Mooney.

Contract 167
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When We Stop Calling It “Social Selling”, We’re Finally Doing It Right

A Sales Guy

His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth.

Sell 121
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Unriddled: Amazon's HQ2 Multitudes, Social Media's Shrinking Growth, and More Tech News You Need

Hubspot

The two likely winners are Crystal City, Virginia (a neighborhood within the Washington D.C. growth, the study says, "appears to be Instagram," where monthly active user numbers continue to increase. growth, the study says, "appears to be Instagram," where monthly active user numbers continue to increase. Source: Recode.

Growth 77
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59 Female Marketing and Growth Experts You Should be Following

Hubspot

So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. 59 Female Marketing & Growth Influencers To Follow. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. Crystal Washington @Cryswashington. Christina Rice @CRicePR.

Growth 78