Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Everybody else had been there before.

GTM 78

GTM X-functional Start-ups Campaign 78

Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn.

Launch 120

Launch GTM Territory Represent 120

Heinz Marketing

JUNE 30, 2021

What are the key foundational elements that need to be established for our go-to-market strategy to be successful? How are we going to deliver our unique value proposition to our target market? Share these questions with your peers in marketing, and even sales leaders! Sales and Marketing Alignment as a GTM Superpower.

Go To Market 130

Go To Market GTM Follow-up Campaign 130

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

FEBRUARY 7, 2018

Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. HIT THE LAUNCH WINDOW.

Growth 101

Growth GTM SQL Strategic partnership 101

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

OCTOBER 31, 2023

The rebrand happened simultaneously with the launch of a better-functioning app. Their decision then was to spend money to expand market share, even without any revenue. Should you push more on GTM? If you’re a product-driven company, you need to be very aligned with GTM and the people leading it.

GTM 115

GTM Price Angle B2B 115