Partners in Excellence

DECEMBER 31, 2024

” It’s a very customer centric approach in launching new products. We have endless metrics around every aspect of our GTM performance. We have a single pipeline metric, it’s a variant on pipeline coverage. pipeline coverage. –impacting our pipeline coverage models.

Minimum Viable Product 120

Minimum Viable Product Pipeline GTM Drivers/motivators 120

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Shift from Results to Metrics Most organizations focus on results – pushing for more deals, more pipeline, more revenue. percentage to goal, win rate, pipeline volume).

GTM 96

GTM X-functional Pipeline Construction 96

Sales Hacker

SEPTEMBER 19, 2024

The launch of Operator, its manifesto and mission. Attention is helping companies onboard reps faster, increase the productivity of their existing teams, and giving revenue leaders unparalleled visibility into their pipelines—all while automating those tedious manual tasks.

GTM 81

GTM Contact Pipeline Launch 81

Highspot

OCTOBER 23, 2024

Highspot also announced new capabilities for its generative artificial intelligence (AI) digital assistant, Highspot Copilot, which help sellers and sales managers successfully execute GTM initiatives through personalized coaching recommendations, skill and competency assessments, and learning reinforcement at every stage in the revenue lifecycle.

GTM 52

GTM Launch Cross-sell Quota 52

Highspot

AUGUST 13, 2024

In the GTM world, it’s the silos that kill successful execution. Companies that stay ahead of the competition are the ones that can successfully translate strategy into execution, and break down these silos with a connected GTM. Nothing breaks GTM effectiveness more than disconnected tools and data systems. Did you know?

GTM 105

GTM Sales Pipeline Quota 105

SaaStr

NOVEMBER 20, 2024

With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale. Since its launch less than 5 years ago, Copilot has grown to 77,000 organizations using and almost 2 million users.

GTM 104

GTM Product Legal Launch 104

Sales Hacker

JANUARY 19, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Register below to attend live or get the recording. Read more here on the plan to IPO.

Growth 101

Growth GTM CRM Launch 101

ConversionXL

AUGUST 27, 2019

Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. Further, Segment works on the client-side and server-side , while GTM works only on the client-side.

GTM 124

GTM X-functional CRM Technology 124

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eyeballs How to build more pipeline in 2024: tactical ideas from revenue leaders at Carta, G2, Jellyfish, Miro and more.

GTM 94

GTM Pipeline Finance Growth 94

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.

GTM 66

GTM Up-sell Price Start-ups 66

Outreach

SEPTEMBER 23, 2021

But siloed pipeline generation and management , inefficient sales processes , and disparate tools threaten an organization’s ability to drive growth in an era of uncertainty and ever-increasing buyer expectations. Improve pipeline visibility. Organizations need overall sales transformation to truly thrive in the midst of change.

GTM 98

GTM Pipeline Technique Sales 98

SaaStr

OCTOBER 3, 2023

Strategic Expansion — When companies are expanding globally, launching new products, and acquiring other companies, every functional leader gets replicated across other theaters. Actions Required To Turn Your Pipeline Into Wins The acquisition motion in the above image shows a simplified three-stage view for acquiring customers.

B2B 89

B2B GTM Objectives and Key Results Sell 89

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 80

GTM Launch B2B Lead generation 80

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The applications are vast: from sales insights and conversational chatbots to automated pipeline nurturing.

GTM 97

GTM Sales Pipeline Growth 97

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. It helps your leaders scale and creates a CXO pipeline for the company. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well.

GTM 86

GTM Niche Cross-sell Contract 86

SaaStr

JUNE 27, 2024

Remote launched in 2020, just as the pandemic hit, and it continues to be the fastest-growing portfolio company in Index Venture’s history. Instead of fixing the pipeline so it was stable, they had to keep hiring people, which is why they grew so quickly. If someone else succeeds at some GTM strategy, you will, too, right?

GTM 80

GTM Launch Finance Start-ups 80

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. Owner’s journey sets the stage for Kyle’s top three lessons for building GTM efficiency.

Go To Market 101

Go To Market GTM X-functional Objectives and Key Results 101

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

MAY 16, 2022

Result: Low pipeline generation. Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. A great product is necessary, but so is the pipeline for your product. Result: Low engagement with Salesforce’s GTM teams. This is, in many ways, an artistic act.

GTM 79

GTM Pipeline Strategize Represent 79

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! GTMnow launches next Tues, Aug 15th! Share The GTM Newsletter Alright so let’s get back to the good stuff. See more top GTM jobs here. Happy Friday Everyone!

GTM 62

GTM Sales Launch Pipeline 62

ConversionXL

JUNE 2, 2022

To avoid pipeline burnout, they sent content hubs to all attendees and tailored followup based on how much they engaged with the content (e.g., Invoca defined realistic goals for its ABM campaign: create 20 opportunities in the sales pipeline, complete 30 meetings with top priority accounts, and deliver a 10X ROI on campaign spend.

Electricity 105

Electricity Pipeline Campaign Follow-up 105

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Create Alignment Alignment is essential when preparing to launch a new product or service.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

SEPTEMBER 8, 2021

An inbound lead workflow is a process put in place across your GTM team using your marketing automation software, your CRM, and your sales engagement solution. These leads still serve as an opportunity for our team to generate pipeline. MQL snippets are created at the launch of every marketing campaign.

SQL 89

SQL Follow-up Campaign Pipeline 89

SaaStr

SEPTEMBER 25, 2024

1: The KPI Sheet and Financial Plan Depending on the stage of your company, this could go back two years or since launch. 4: Sales and Pipeline Metrics Investors will ask how you’re doing sales, what the pipeline looks like, and how it’s evolved. This chart is a snapshot of a pipeline evolution chart.

Pitch 72

Pitch Pipeline SQL GTM 72

Martech

JUNE 4, 2024

It is like an entire… I don’t know… GTM attribution, but we can literally now track everything. And there was more than $100 million in ad spend, and we analyze half a billion in pipeline and $70 million in revenue from Q4 2023 and Q1 2024. And when we analyze that data, there were more than 250,000 MQLs. And, yeah, that was it.

SQL 106

SQL Lead generation Education Pipeline 106

Sales Hacker

JULY 14, 2023

Real questions asked by real founders and answered by some of the sharpest GTM minds in the space. Thanks for reading The GTM Newsletter! Share The GTM Newsletter “I’m an early stage founder looking for resources / templates / examples of SDR and AE enterprise commission and bonus structures that have successfully worked.

GTM 52

GTM Commission Quota Growth 52

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” Revenue Ops: tools and processes to accelerate pipeline generation (marketing and sales dev), sales, and post-sales (CS, AM) motion.

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

JUNE 23, 2021

Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. This is because HubSpot covers all parts of a GTM revenue org in their blog. Pipeline management. HubSpot Sales. Topics: Prospecting.

Cold Call 82

Cold Call Negotiate Objectives and Key Results Sales 82

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. See more top GTM jobs here.

GTM 52

GTM Pipeline Prospecting Meeting 52

SBI

JANUARY 15, 2019

InsideView Apex now includes pipeline and revenue analytics, which gives revenue leaders visibility into the entire sales funnel, empowering them to make quick yet well-informed decisions about their market segmentation and GTM strategy. InsideView Apex Boosts Go-to-Market Planning Decisions with Full Funnel Analytics.

Go To Market 26

Go To Market GTM Pipeline Launch 26

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Vancouver, WA and Boston, MA – September 10, 2019 — DiscoverOrg announced today that it is launching a new flagship Go-To-Market (GTM) platform and changing its name to ZoomInfo. ZoomInfo CEO Henry Schuck.

Go To Market 27

Go To Market Launch B2B Contact 27

Sales Hacker

MAY 26, 2021

These responsibilities include sales onboarding for new hires, ensuring that sales has customer-facing resources to fill the sales funnel, and providing training to reps on new company initiatives and product launches. Pipeline management – detailed understanding of how the sales funnel and forecasting rules work.

Territory 65

Territory Objectives and Key Results Finance Cross-sell 65

Gong.io

DECEMBER 14, 2022

If the reason is that you can’t add them to your pipeline, target account selling may be the answer. Your GTM strategy will be a clear step-by-step roadmap for launching your product. I’m willing to bet that the difference in sales cycle length between your smaller deals and larger deals isn’t much. Go-to-market outreach.

Sell 62

Sell Cold Call Contract GTM 62

Highspot

MAY 20, 2022

In simple terms, it’s how your sales team operates — how it is structured, how territories are determined, how pipeline is generated, and so on. Still, you want to launch the final product strategically to ensure adoption in the long run. Sales motions are defined by your larger go-to-market strategy.

Territory 52

Territory X-functional Sales Cross-sell 52

Sales Hacker

OCTOBER 7, 2021

She thrives at the corner of career and culture and is passionate about building a diverse pipeline of future sales leaders. I’m passionate about inbound and outbound pipeline generation, workflows and processes, and cross-team collaboration. What is one aha moment you’ve had in your sales career? Amy Slater. Danielle Perlstein.

Sales 136

Sales Start-ups Up-sell Cross-sell 136

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And so Leading Through Change is a series we’ve launched.

GTM 66

GTM Pipeline Healthcare Sales 66

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Why partnerships lead to pipeline in outbound Quick summary: It builds trust at scale: Ecosystem-led approaches are built on the principle of operationalizing trust through partnerships.

GTM 87

GTM Strategize Launch Pipeline 87