Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Search Engine Land

JULY 1, 2024

Go-to-market (GTM) strategies Effective GTM strategies are grounded in deep market understanding. By leveraging marketing data, businesses can tailor distribution, pricing and promotional strategies to resonate with the ideal target audience, ultimately supporting successful product launches and market penetration.

GTM 100

GTM Promote Go To Market Growth 100

Sales Hacker

NOVEMBER 10, 2023

This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. Andy Mowat (VP of GTM Ops at Carta ) defines customer advocacy as engaging your customers to turn them into champions for your product and brand. GTM Total Compensation and Rewards Manager at Vanta – more details here.

GTM 92

GTM Intrinsic Customers Contract 92

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. It’s much less taxing for employees.

Product 92

Product GTM Cross-sell Commission 92

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . Learnings on GTM.

GTM 85

GTM Cross-sell Niche Strategize 85

Heinz Marketing

JULY 29, 2022

As a strategic consulting firm, our number one objective is to ensure our people are armed with the experience and know-how to help our clients achieve their B2B goals. For this we encourage new team members to get familiar with external resources and use them as a launching point to build their own B2B resource library to stay current.

Pipeline 99

Pipeline B2B GTM Consult 99

SaaStr

AUGUST 8, 2022

With sessions like… Optimizing GTM for PLG . Building a Scalable GTM Motion on a Shoestring Budget. The Playbook to Multi-channel Marketing and The Art of the Product Launch. How to Launch a Secondary Product Without Compromising. How to Take Your Strategic Customer Relationships to the Next Level.

GTM 93

GTM Launch Networking Growth 93

SalesLoft

APRIL 12, 2016

Back in 2013, I launched our very first Salesloft product for salespeople, and made a big mistake. Later, after launching our (now) core product for sales engagement , I vowed to never make the same mistake again. That’s when I learned that the modern sales operations leader can be the biggest force multiplier in your GTM.

GTM 52

GTM Commission Gaming Launch 52

SaaStr

MAY 17, 2023

And that’s why CoSell was created, to increase the chance of startups making it by helping GTM teams tap into and connect with people who can help them take the most strategic path to customers with credibility and warmth — because 90% of those startups won’t survive. Launch Day billboards.

GTM 73

GTM Cold Call Customers Networking 73

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. Brand marketing provides a strategic approach to building relationships between your brand and your customers. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand).

Product 110

Product GTM Construction Launch 110

SaaStr

MAY 16, 2022

Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. Result: Low engagement with Salesforce’s GTM teams. But as Prathipati himself is now quick to point out: where is the customer? A great product is necessary, but so is the pipeline for your product.

GTM 86

GTM Pipeline Strategize Represent 86

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. See more top GTM jobs here.

GTM 52

GTM Pipeline Prospecting Meeting 52

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. Whichever you choose will be a strategic decision. If you have 15-20 different products and are launching a new product, cross-selling is essential for early adoption, and feature usage data can support that effort. Why is it end user-focused? They get value, make a decision, and buy.

Cross-sell 94

Cross-sell Customers Pitch Drivers/motivators 94

SaaStr

OCTOBER 17, 2023

Bake Flexibility into the $2M-$6M Stage of Growth Customer success benefits customers, but it also supports the entire GTM. This freed up the CSM team to think more strategically in the long term. The Second Double When you launch a new product, you always undersell. This team: Confirms PMF. Scale starts with great onboarding.

Cross-sell 63

Cross-sell Customers GTM A/B testing 63

Sales Hacker

OCTOBER 4, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations. I launched during the pandemic, during global supply chain stress. My motto is ‘do everything with a purpose, build on that, and think strategically.’.

Clients 82

Clients Hospitality Entertainment Quota 82

SaaStr

OCTOBER 21, 2019

“Launching with impact: Leading a Cross-Functional Team to Launch a New Product” with Ooda VP. “Work Smarter Not Harder- Scaling SaaS through GTM Strategies that work” with Winning by Design Partner Shari Johnston. of Marketing Joe Andrews, InsideView Sr. Product Marketing Manager Calvina Cheng.

GTM 40

GTM Negotiate Launch Strategize 40

Sales Hacker

AUGUST 7, 2020

Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Vice President of Sales & Strategic Partnerships. Senior Vice President, Strategic Sales & Revenue. Strategic Team Lead. Strategic Account Executive. Strategic Sales Manager. JILL KONRATH.

Territory 121

Territory Presentation Strategic partnership Strategize 121

Sales Hacker

MAY 26, 2021

If you know that you love strategizing to increase sales but don’t want to be an account executive, sales operations may be the right place for you. This includes everything from automating mundane tasks to lighten a rep’s workload to providing the overall strategic plan for the sales organization. What is Sales Operations?

Territory 60

Territory Objectives and Key Results Finance Cross-sell 60

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

JUNE 23, 2021

that provide tactical and strategic sales advice to pair with your coffee – one for every day of the week. Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. Sales Hacker. HubSpot Sales.

Cold Call 79

Cold Call Negotiate Objectives and Key Results GTM 79

Gong.io

DECEMBER 14, 2022

Target account selling is a B2B sales methodology that focuses on building and nurturing relationships with strategically chosen, high-value accounts that have a high probability of closing. Your GTM strategy will be a clear step-by-step roadmap for launching your product. What is TAS? What makes these accounts likely to close?

Sell 62

Sell Cold Call Contract GTM 62

SaaStr

AUGUST 2, 2024

Canva Head of Sales and Success for EMEA, Jorge Bestard, and Head of Strategic Sales for EMEA, Daniela Nyarko, share Canva’s journey from PLG to Enterprise, strategies to navigate the PLG trap, and why it’s so attractive. If we go back a few years, when PLG was launched in the market, everyone went wild. This is a two-pronged strategy.

GTM 89

GTM B2C Growth Territory 89

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Key Takeaways These revenue plays are not set in stone.

B2B 90

B2B GTM Objectives and Key Results X-functional 90

SaaStr

MARCH 15, 2024

Last week, they launched a product called Vimeo Central, a complete suite for using video in collaboration and employee engagement. The question is, how do they translate or take that passion and create products, value propositions, messages, and GTM motions that are more strategic and have a bigger impact on those businesses?

GTM 90

GTM Cross-sell Start-ups Growth 90

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Create Alignment Alignment is essential when preparing to launch a new product or service.

Go To Market 69

Go To Market Process GTM Launch 69

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” Your data and analytics won’t help you make bold, strategic plans. How are buyers responding to our new product launch?

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

FEBRUARY 7, 2018

One of the keys to growth in today’s business model is to identify the most effective and efficient GTM model using a variety of sales and marketing channels. The challenge is that organizations are primarily looking at the result, not using metrics to measure effectiveness and efficiency of each GTM strategy.

Growth 86

Growth GTM SQL Strategic partnership 86

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And so Leading Through Change is a series we’ve launched. Deborah: Thanks.

GTM 62

GTM Pipeline Healthcare Sales 62

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Interned for Experian developing an international GTM strategy. Full time offer with Intel on their strategic finance team. Unified data problems.

Finance 100

Finance GTM Cross-sell SQL 100

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Highspot

MAY 20, 2022

Because sales playbooks require you to document specific actions reps need to take in order to achieve that goal, GTM teams need to understand which initiatives are necessary to make that goal a reality. Still, you want to launch the final product strategically to ensure adoption in the long run.

Territory 52

Territory X-functional Cross-sell Sales 52

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Vancouver, WA and Boston, MA – September 10, 2019 — DiscoverOrg announced today that it is launching a new flagship Go-To-Market (GTM) platform and changing its name to ZoomInfo. ZoomInfo CEO Henry Schuck.

Go To Market 27

Go To Market Launch B2B GTM 27

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. And she needs a hug every now and then. Shari Levitin. Amy Reczek. Amy Slater.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. How do you think about where maybe your strategic insight is most impactful?

Strategize 67

Strategize Pitch Growth Networking 67

SalesHandy

OCTOBER 28, 2022

The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy. The process of these strategies involves strategically propelling prospects through the sales pipeline toward making a purchase. Cold Calls. And no, it’s not dead!

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59