ConversionXL

AUGUST 28, 2019

Lead generation is vital for any business. Once you’re generating some leads, the next logical step is to improve the conversion rate. I’ll also provide a working GTM template to help you do this. Using GTM to create a micro funnel. Using GTM to track user action by field opens up a new Analytics option.

GTM 129

GTM UX Niche Conversion 129

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? Gone are the days when gating all content to meet quarterly MQL KPIs was effective.

B2B 122

B2B Lead generation GTM Pipeline 122

Martech

JUNE 28, 2022

To contribute to revenue and customer generation, B2B marketers are cranking out “leads” to help sales generate revenue. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation.

B2B 112

B2B GTM Cross-sell Cold Call 112

Sales Hacker

JUNE 28, 2021

Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? It’s more than just creating buyer personas and journeys; it’s bringing the voice of the customer into the GTM organization. What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)?

GTM 112

GTM B2B Gaming Growth 112

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 93

GTM Launch B2B Lead generation 93

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence.

SQL 134

SQL GTM B2B Pipeline 134

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Clearly, each of these has a different Go To Market approach for which the customer acquisition cost (CAC) has to fall in line with the revenue it generates. 1) Freemium.

Go To Market 96

Go To Market GTM X-functional Territory 96

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. How to Use AI to Drive Sales There are five key areas where AI can be helpful, and they are: Lead generation Lead scoring Sales forecasting Personalized engagement Churn prediction Lead Generation Predictive analytics can help identify who the right leaders are and what they’re searching for.

Cross-sell 122

Cross-sell Customers Pitch Drivers/motivators 122

Martech

JUNE 4, 2024

If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. Apparently, it was not very clear.

SQL 114

SQL Lead generation Education Pipeline 114

Understanding the Sales Force

AUGUST 9, 2024

That’s Marketing What about Lead Generation? Somebody or a whole bunch of somebodies have lost their way. And you need an app that will provide you with account intelligence, host your common content, and send out agreements for signature. Sales managers can benefit from apps that provide call analyses. What about SEO?

GTM 80

GTM CRM Pipeline Sales 80

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. Generate interest. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Pick a sales strategy.

Go To Market 101

Go To Market Process GTM Education 101

Sales Hacker

JUNE 23, 2021

Lead generation. Automating your lead generation. This is because HubSpot covers all parts of a GTM revenue org in their blog. Over 2 million annual visitors and more than 18,000 community members contribute with the aim to help all sales pros succeed – from brand new SDRs to the head of RevOps. Career development.

Cold Call 106

Cold Call Negotiate Objectives and Key Results Sales 106

Highspot

OCTOBER 14, 2024

This involves promoting open communication and establishing shared objectives across all departments, ensuring everyone from sales and marketing to customer success is aligned with joint go-to-market (GTM) and revenue goals. Understanding these core processes helps you see how they interact and where improvements are needed.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

ConversionXL

DECEMBER 6, 2018

These pages blocked their “main” content with pop-ups, or interstitials, which are often lead-generation forms: Image source. Google Tag Manager (GTM) is capable of tracking many aspects of form submissions through six built-in form variables : Form Classes: gtm.elementClasses. Those that require age verification.

Conversion 116

Conversion GTM UX Start-ups 116

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Understanding the Sales Force

SEPTEMBER 20, 2023

5 Ways to Build (and Lose) Credibility in Your Sales Emails Why is it Important to Align Your GTM Team? Speaking of marketing and emails, and in the “for what it’s worth category,” I counted the number of unsolicited emails from people and companies offering to provide the best lead generation program ever.

Sales 84

Sales GTM Manufacturing Education 84

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. Their cultures, and values, are often different.

B2B 108

B2B Cross-sell Hospitality Healthcare 108

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Search Engine Land

JUNE 29, 2023

Generally, the main conversions for B2B companies include: Form submissions (requests, budgets, etc.) Lead generation (newsletter subscriptions, calls, information requests, etc.) Then, create a general trigger for all forms in GTM. File downloads (handbooks, instructions, technical data sheets, etc.)

Conversion 93

Conversion B2B GTM Follow-up 93

Highspot

SEPTEMBER 10, 2024

Marketing done right is a pipeline engine – agile enough to adjust as markets, buyers, channels, and trends shift, and targeted enough to unlock revenue generation opportunities at accounts throughout the sales funnel. This, my friends, is called pipeline marketing.

Pipeline 52

Pipeline GTM Non-Profits SQL 52

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. To ensure the messaging resonates, put yourself in the customer’s shoes.

Launch 96

Launch Product Non-Profits GTM 96

Highspot

MAY 3, 2024

This includes lead generation programs, content marketing, and support for sales in the form of leads and market intelligence. This functionality enhances lead generation and nurturing. Sales enablement efforts span onboarding, ongoing sales training , and access to a content management system.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Heinz Marketing

MARCH 15, 2019

While it has never been the top goal of most ABM programs, in 2018, lead generation lost importance in comparison to previous years. This significant 52.6% Understanding how ABM characteristics and priorities have shifted in recent years allows marketing and sales leaders everywhere to lay the foundation for future ABM success.

GTM 73

GTM Technique Lead generation Pipeline 73

Search Engine Land

SEPTEMBER 7, 2023

Let’s say we have a simple thank-you page after a lead generation event. Go to your account’s GTM container and select Add new tag after you enter. If your Measurement ID is already loaded into GTM, you can select it. Then, we need to set where this event should occur. You have your first destination-based event ready.

GTM 136

GTM Campaign Follow-up Start-ups 136

SaaStr

SEPTEMBER 25, 2024

3: Marketing and Lead Generation Metrics You have to include some data in your fundraising materials about how you’re acquiring customers and where you get your leads from. That’s usually data on how much you spend, how many leads you get, conversions, and customers you get on a channel-by-channel or source-by-source basis.

Pitch 75

Pitch Pipeline SQL GTM 75

Sales Hacker

SEPTEMBER 8, 2021

What is an inbound lead workflow? An inbound lead workflow is a process put in place across your GTM team using your marketing automation software, your CRM, and your sales engagement solution. Looking to better connect your marketing and sales funnel? Let’s start at the beginning.

SQL 111

SQL Follow-up Campaign Pipeline 111

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Now, let’s get started. Make a table like this one below.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

AUGUST 18, 2024

Developed by Winning by Design, the SPICED framework is a five-step sales methodology that helps go-to-market (GTM) teams diagnose customer needs, recommend a compelling solution, and maintain strong, lasting relationships. It also ensures that GTM teams cover all the crucial details needed for a successful sale.

GTM 52

GTM Retail Drivers/motivators Contract 52

ConversionXL

JUNE 2, 2022

Increased traffic from target accounts by 500%; Decreased time to close by 45%; 6X ROI; 10–15% more MQLs; 60% of all leads generated net new. Sales enablement suite Mindtickle had a successful lead generation strategy until 2020. Results from Payscale’s ABM efforts.

Electricity 105

Electricity Pipeline Campaign Follow-up 105

Sales Hacker

NOVEMBER 15, 2017

Lead Generation. Lead Nurturing. Lead Qualification. Lead Scoring. Lead refers to a prospect or potential customer (who can be an individual or organization) that exhibits interest in your service or product; or any additional information about such entity. . Low-Hanging Fruit.

B2B 105

B2B E-commerce Cold Call Sales 105

ConversionXL

MAY 13, 2020

What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads? As long as you can export your CRM data with a unique lead ID (e.g., client ID, SHA-256 hashed email, generated ID, etc.), This is a challenge for most B2B sites.

Gaming 85

Gaming Sports SQL X-functional 85

Cience

OCTOBER 27, 2020

The New Comer Channel: LinkedIn Lead Generation. As marketing channels grow and sophistication increases (and buyers become numb to things that worked yesteryear), it’s not enough to have just one or two channels included in your GTM campaign. It didn’t cut it 10 years ago, and it sure doesn’t pass the mustard test now.

Campaign 63

Campaign Cold Call GTM Contact 63

Highspot

MAY 30, 2024

Optimize your sales process by mapping each step, from lead generation to negotiation and closing, and finding and removing bottlenecks. Develop and review performance metrics for all teams so you can track progress and course-correct as needed. This ensures all team members are confident and competent.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Highspot

AUGUST 26, 2024

This, in turn, creates a seamless customer journey, from lead generation to closing deals. Meanwhile, RevOps takes a broader view, overseeing the entire customer journey, managing sales funnels, guiding go-to-market (GTM) execution, and enhancing the overall customer experience. How Does Revenue Operations Work?

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

Sales Hacker

OCTOBER 7, 2021

Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Jenny is a revenue leader and GTM strategist. Julie is responsible for GTM strategy, optimizing sales performance, and building great teams. Experienced and strategic GTM leader that loves driving revenue growth.”

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Sales Hacker

FEBRUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

B2B 82

B2B GTM Cross-sell Education 82