Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 94

GTM Launch B2B Lead generation 94

Understanding the Sales Force

AUGUST 9, 2024

Nearly every company executive I speak with is frustrated with sales process, forecasts, pipeline, performance, win rates and delayed closing. That’s Marketing What about Lead Generation? Somebody or a whole bunch of somebodies have lost their way. Sales managers can benefit from apps that provide call analyses.

GTM 80

GTM CRM Pipeline Sales 80

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. Generate interest. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Generate interest.

Go To Market 101

Go To Market Process GTM Education 101

Sales Hacker

JUNE 23, 2021

Lead generation. Automating your lead generation. This is because HubSpot covers all parts of a GTM revenue org in their blog. To learn everything you need to know about building your sales pipeline, check out this comprehensive guide for sales leaders and reps. Pipeline management. Sales enablement.

Cold Call 107

Cold Call Negotiate Objectives and Key Results Sales 107

ConversionXL

JUNE 2, 2022

To avoid pipeline burnout, they sent content hubs to all attendees and tailored followup based on how much they engaged with the content (e.g., Invoca defined realistic goals for its ABM campaign: create 20 opportunities in the sales pipeline, complete 30 meetings with top priority accounts, and deliver a 10X ROI on campaign spend.

Electricity 105

Electricity Pipeline Campaign Follow-up 105

SaaStr

SEPTEMBER 25, 2024

3: Marketing and Lead Generation Metrics You have to include some data in your fundraising materials about how you’re acquiring customers and where you get your leads from. That’s usually data on how much you spend, how many leads you get, conversions, and customers you get on a channel-by-channel or source-by-source basis.

Pitch 72

Pitch Pipeline SQL GTM 72

Sales Hacker

SEPTEMBER 8, 2021

An inbound lead workflow is a process put in place across your GTM team using your marketing automation software, your CRM, and your sales engagement solution. These leads still serve as an opportunity for our team to generate pipeline. These leads still serve as an opportunity for our team to generate pipeline.

SQL 112

SQL Follow-up Campaign Pipeline 112

Heinz Marketing

MARCH 15, 2019

In 2018, new business/acquisition (73.5%) and pipeline acceleration (62.1%) reigned supreme as the top goals of most ABM programs, as they always have. While it has never been the top goal of most ABM programs, in 2018, lead generation lost importance in comparison to previous years. Remained the Same. This significant 52.6%

GTM 75

GTM Technique Lead generation Pipeline 75

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

NOVEMBER 15, 2017

A business development representative (BDR) or sales development representative (SDR) is a sales specialist focusing on finding new prospects, establishing foundational relationships, and refreshing the sales pipeline with new leads for account executives. Lead Generation. Lead Nurturing. Lead Qualification.

B2B 105

B2B E-commerce Cold Call Represent 105

Highspot

AUGUST 26, 2024

Marketing generates leads that don’t quite match what sales needs, sales chases targets without a clear view of what’s coming down the pipeline, and customer success struggles to keep clients happy. This disconnection can lead to missed opportunities and lost revenue. How Does Revenue Operations Work?

Objectives and Key Results 52

Objectives and Key Results CRM Growth Strategize 52

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. As always, you’ve got your host, Scott Barker.

GTM 118

GTM Sell Customers Cold Call 118

Veloxy

FEBRUARY 15, 2024

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. The GTM Podcast The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

FEBRUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

B2B 83

B2B GTM Cross-sell Education 83

Highspot

SEPTEMBER 10, 2024

Marketing is about pipeline generation for both new business, and renewal or expansion. Marketing done right is a pipeline engine – agile enough to adjust as markets, buyers, channels, and trends shift, and targeted enough to unlock revenue generation opportunities at accounts throughout the sales funnel.

Pipeline 52

Pipeline GTM Non-Profits SQL 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. It gradually narrows down as opportunities fall out of the pipeline.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

OCTOBER 7, 2021

She thrives at the corner of career and culture and is passionate about building a diverse pipeline of future sales leaders. I’m passionate about inbound and outbound pipeline generation, workflows and processes, and cross-team collaboration. Waninger is the Founder and CEO of Lead at Any Level. Amy Slater.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

ConversionXL

MAY 13, 2020

What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads? As long as you can export your CRM data with a unique lead ID (e.g., client ID, SHA-256 hashed email, generated ID, etc.), Data pipeline. This is a challenge for most B2B sites.

Gaming 85

Gaming Sports SQL X-functional 85

SalesHandy

OCTOBER 28, 2022

When inbound lead generation first made an appearance a lot of marketers were quick to predict the redundancy of outbound lead generation. Little did they know where outbound lead gen was actually headed. We don’t require an outbound lead generation strategy.”. What Is Outbound Lead Generation?

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.

B2B 114

B2B GTM Drivers/motivators Legal 114

Martech

MARCH 4, 2025

From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution. With access to deep data insights, marketing leaders now co-create go-to-market (GTM) strategies with sales and product teams. Processing.

Drivers/motivators 117

Drivers/motivators Strategize B2B Growth 117

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close. Dig deeper: What do C-level execs think of their GTM strategies?

Campaign 78

Campaign B2B Click Through Rate GTM 78

SaaStr

MARCH 18, 2025

Distributed Teams Were a Feature, Not a Bug, Even on GTM Team The pandemic forced a distributed model with teams spread across Denver, Colorado, and Tel Aviv. This realization led to a fundamental shift in strategy, allocating resources to hiring and onboarding rather than lead generation.

GTM 72

GTM Pipeline Trust Price 72

Martech

JULY 5, 2024

How it helps you This update allows managers to get a quick summary of deals filtered by specific criteria, such as deals managed by a particular rep or those in a specific pipeline stage. Managers can expect improved engagement rates with chat widgets, potentially leading to better lead generation.

CRM 117

CRM Campaign Contact Sales 117

Martech

APRIL 1, 2025

The go-to-market (GTM) landscape is undergoing a fundamental transformation. Four GTM experts discussed these changes and how to respond to them at “The GTM Revolution Will Not Be Televised” panel during The MarTech Conference last month. Finally, traditional metrics focusing solely on pipeline volume are misleading.

GTM 68

GTM Click Through Rate Pipeline Drivers/motivators 68