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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. As always, you’ve got your host, Scott Barker. Fred Viet: That’s good.

GTM 117
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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Distribution of B2B deals as a function of price (a product of discount and list price). GTM Approaches as a function of Annual Contract Value. 1) Freemium.

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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process.

Launch 96
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How to use Google Analytics 4: A complete guide

Search Engine Land

Tech Tech functions the same way as demographics. The Overview report gives you a general overview covering multiple dimensions, such as operating system, device category, browsers, and screen resolution. Let’s say we have a simple thank-you page after a lead generation event. But how do you switch it to a conversion?

GTM 136
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Raw Data & Google Analytics: A Game Changer

ConversionXL

Do more and more people use Feature X? What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads? As long as you can export your CRM data with a unique lead ID (e.g., client ID, SHA-256 hashed email, generated ID, etc.),

Gaming 85