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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. One theme was clear: AI is touching every part of go-to-market.

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What Is Coaching?

Partners in Excellence

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. And this is exacerbated by all the AI adaptations and LLMs.

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“Cheat Codes….”

Partners in Excellence

The secrets to cold emails, how to build your LI network, how to post content that gets 1000s of likes, high impact telephone calls, ChatGPT prompts that do 90% of your job, qualifying questions, objection handling, closing, GTM strategies. Anything imaginable, and some you can’t is sitting in your feed!

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How to Create Your Ideal Rep Profile (IRP) — Definition, Steps & Skills

Sales Hacker

For example, if a rep has strong discovery and objection handling skills, they’re more likely to be successful than those who struggle in this area. Typically, companies define IRPs for their go-to-market (GTM) or customer-facing roles. Skills: Sellers must master key skills to be able to close deals.

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Building Sales Battlecards: Best Practice, Tips, and Templates

Sales Hacker

Objection handling) : These are specific claims your competitor makes about your company’s products and/or services, and then the corresponding counter against those claims. If you find that this section of your battlecard is rather long, you can build a separate battlecard specifically for objection handling.

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How to Build a Sales Enablement Training Program

Highspot

Unify Go-to-Market (GTM) Teams Sales enablement training eliminates silos between sales, marketing, product, and the rest of the go-to-market team because it aligns everyone around the same tools, messaging, and goals. For instance, you might discover that some reps struggle with objection handling by monitoring calls.

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5 Must-Have Elements of A Winning Sales Enablement Strategy

Gong.io

Your sales enablement strategy to turbo-charge win rates must include: Objection handling training. Objections. . #3: A stellar sales enablement strategy must help to accelerate strategic initiatives, specifically GTM (go-to-market) ones. . #2: Mechanisms to boost sales effectiveness.