Sales Hacker

JUNE 14, 2021

You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS).

GTM 114

GTM E-commerce B2B Profit margin 114

Sales Hacker

SEPTEMBER 11, 2020

For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. It’s no longer just an idea. Why Should You Sell Into Startups?

Sell 108

Sell Minimum Viable Product Objectives and Key Results Cross-sell 108

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Trial, error, and forgiveness are key to building a performing sales org. It was a game-changer in my career.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Optimize your ads based on the results of your tests before implementing them on a wide scale.

Go To Market 69

Go To Market Process GTM Launch 69