SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. Their product is generating an impressive 45% of developers’ code on average. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1.

GTM 97

GTM Territory Pipeline Growth 97

Sales Hacker

JANUARY 13, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. seller, head of sales, or commercial cofounder).

GTM 109

GTM Cross-sell Pipeline Strategize 109

Partners in Excellence

DECEMBER 31, 2024

One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.” ” It’s a very customer centric approach in launching new products. We have endless metrics around every aspect of our GTM performance.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

SaaStr

OCTOBER 1, 2024

In the latest edition of SaaStr’s Workshop Wednesday , Sara Varni, Datadog ‘s CMO, shares how to build pipeline and create alignment across sales and marketing. While these insights seem like pipeline 101, they aren’t always implemented. Each of these companies had different GTM motions. 1: A Commercial Example.

GTM 115

GTM Pipeline Drivers/motivators Growth 115

Sales Hacker

APRIL 9, 2024

Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. Pocus helps you build pipeline based on real buying signals, not your team’s best guess (whether it’s landing new logos or expanding existing ones). Pocus turns data into revenue.

GTM 122

GTM Pipeline Go To Market Growth 122

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. SEO is no longer just a marketing tactic – it’s a product strategy.

Product 67

Product GTM Niche Growth 67

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 124

GTM Growth Referrals Cross-sell 124

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Focus on the problem, not the product. Cold calling.

Cold Call 72

Cold Call GTM Objection handling Sales 72

Heinz Marketing

SEPTEMBER 24, 2024

6sense uses AI to surface prospects most likely to be in-market for your product by monitoring buyer intent signals such as web searches, content engagement, and company behavior. Its AI-driven analytics help SDRs focus on leads that are showing active interest in your product or service. AI Solution : Tools like Reply.io and Apollo.io

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Sales Hacker

DECEMBER 10, 2024

Roth’s journey began as a 23-year-old failed entrepreneur, fresh from a stint pedicabbing in the French Quarter of New Orleans for cash after his consumer product startup fizzled out. “Think of product development like collaborative design: a living process where small adjustments compound into transformative outcomes.

GTM 111

GTM Construction Quota Growth 111

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As the Forrester B2B Summit kicked off this week in Phoenix, the analyst firm released a report called “AI Agents: What It Means For B2B Marketing, Sales, And Product.”

B2B 80

B2B GTM Government Strategic planning 80

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. A junior product marketer at Gitlab. Not necessarily.

GTM 122

GTM Pipeline Growth Quota 122

Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. 21:05 – Balancing product-led growth with customer-centricity. 21:05 – Balancing product-led growth with customer-centricity.

GTM 108

GTM Pipeline B2B Growth 108

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? No longer are we selling a product and moving on.

GTM 126

GTM B2B Drivers/motivators Sports 126

Sales Hacker

APRIL 2, 2024

Discussed in this Episode: Aligning marketing and sales is crucial for the success of a company, and marketers should focus on numbers and pipeline models from the early stages. Highlights: (04:37) The importance of pipeline models and numbers for early-stage companies. (06:23) Pocus turns data into revenue.

GTM 128

GTM Pipeline Go To Market Prospecting 128

Sales Hacker

MARCH 26, 2024

Transitioning from a product-first approach to a distribution-first approach can lead to more effective marketing and audience building. It is important to connect brand messaging to the software or product being offered to ensure a cohesive and effective marketing strategy. 05:46) The power of owned media in B2B marketing. (17:51)

GTM 121

GTM Pipeline B2B Go To Market 121

Sales Hacker

MARCH 12, 2024

He previously co-founded the cloud data pipeline company Stitch (acquired by Talend in 2018) and business intelligence platform RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers. The post GTM 85: A $2.6

GTM 124

GTM Growth Strategic partnership Pipeline 124

Sales Hacker

MARCH 19, 2024

She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. Discussed in this Episode: Marketing plays a crucial role in preparing a company for a successful exit by building awareness, generating pipeline, and creating a compelling narrative. Early-bird tickets expire next week.

GTM 117

GTM Management Consulting Growth Pipeline 117

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. These 300+ Operator investors became the core of our fund our product.

GTM 80

GTM Sell Pipeline Networking 80

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

GTM 121

GTM Pipeline CRM Go To Market 121

Sales Hacker

JANUARY 2, 2024

Eran Aloni is the Executive Vice President of Product Strategy and Ecosystem at Gong. Guest Speaker Link: LinkedIn: www.linkedin.com/in/eranaloni/ Host Speaker Links: LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: thegtmnewsletter.substack.com/ Sponsor: Common Room enables you to turn any buyer activity into pipeline.

GTM 121

GTM Pipeline CRM Strategize 121

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 111

GTM Pipeline CRM B2B 111

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. How enterprise teams are already deploying autonomous agents in production. Ray, welcome to the podcast, man.

GTM 70

GTM X-functional Start-ups Relationship building 70

Veloxy

FEBRUARY 15, 2024

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. The GTM Podcast The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

NOVEMBER 5, 2024

34:35) Implementing “PG Tuesday” as an effective pipeline generation strategy. (31:55) 34:35) Implementing “PG Tuesday” as an effective pipeline generation strategy. (31:55) The post GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy appeared first on GTMnow.

GTM 104

GTM Drivers/motivators Pipeline Sales 104

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. They don’t match the product, and it won’t sell.

GTM 117

GTM CRM Pipeline Referrals 117

Sales Hacker

JANUARY 9, 2024

He oversaw all things GTM there, including G&A and Product. Balancing product requests from large customers vs your overall roadmap. The post GTM 76: 0 to $100M: You Need to Reinvent Yourself at Every Phase with Mike Molinet appeared first on GTMnow. Hiring the right roles at the right time – AES vs leaders.

GTM 119

GTM Pipeline CRM Growth 119

Sales Hacker

JANUARY 5, 2024

This feels like the year that many companies have now realized that sales-led and product-led aren’t exclusive; they’re more of a spectrum. There is room for combinations in different parts of your GTM motion. Factors to Consider for Product-Led Sales There are important factors that make a purely product-led growth motion easier.

Product 126

Product GTM Sales CRM 126

Sales Hacker

OCTOBER 27, 2023

This pipeline slowdown calls for something other than ‘more of the same.’ It calls for extreme intentional in order to dislodge stuck deals and reinvigorate the pipeline – this week we’ve got you covered on core tactics that are working to move the needle. See more top GTM jobs here. Let’s get into it. Let’s get into it.

Pipeline 124

Pipeline GTM Cross-sell Sports 124

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. Let’s jump right in.

GTM 83

GTM Cross-sell X-functional Pipeline 83

Sales Hacker

SEPTEMBER 19, 2024

Attention is helping companies onboard reps faster, increase the productivity of their existing teams, and giving revenue leaders unparalleled visibility into their pipelines—all while automating those tedious manual tasks.

GTM 103

GTM Contact Pipeline Launch 103

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business.

Growth 104

Growth GTM Product Cross-sell 104

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. The optics, however, proved dramatically different when we went to monetize our free product.

Growth 113

Growth Product GTM X-functional 113

Sales Hacker

MARCH 13, 2023

One where marketing and sales must work together – with the sole focus of creating and closing more pipeline.

Pipeline 96

Pipeline Closing GTM B2B 96