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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. GTM 129 Episode Transcript [00:00:00] Scott Barker: Hello, and welcome back to the GTM podcast. Thank you for rocking with me. We are in 2025.
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Feeling that AI FOMO?
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. One theme was clear: AI is touching every part of go-to-market.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Is that how it Yes. Yeah, exactly.
It can flag common objections or challenges and offer SDRs real-time suggestions to improve their pitch. If you have further questions on AI tools or streamlining your workflow for GTM ease, feel free to contact us ! records sales calls, transcribes conversations, and analyzes them to provide coaching tips.
What VCs look for in a compelling founder pitch, beyond just business metrics. The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies.
The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. During Workshop Wednesday , held every Wednesday at 10 a.m.,
He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Four mistakes companies make when adding GTM to PLG. As your company grows, there is a requirement to add a sales team with a GTM vision. Breaking down a consumer tech growth team.
By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success.
What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. Today, he’s 100% sure that your VP of Sales must be willing to carry a bag, and pitch your product.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Did they have their own portfolio companies struggling with GTM?
But your reps dont earn trust with flashy features or a polished pitch. Enter a new era with AI-powered sales training that gives go-to-market (GTM) teams the tools they need to build trust in every conversation. Turn Skeptical Buyers into Confident Customers Buyers are bombarded with cold calls and generic sales pitches.
Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson Adam Robinson is the Founder/CEO of Retention.com and RB2B.
SaaStr 692: How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Managing Director Michael Seibel Top Videos This Week: 1. How to Pitch Your Seed Stage Startup with Y Combinator’s Managing Director Michael Siebel 2. Live Workshop Wednesday: The GTM Models We Used at Divvy To Go From 0 to a $2.5B
In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Experimental vs. Scale.
Open source is all about value creation, and GTM teams are all about value capture. The pitch was, “We have all these amazing companies using our software. Don’t underestimate sales and GTM Don’t undercapitalize your business At Raj’s previous startup, they didn’t take sales and GTM seriously enough.
You’re not the only SMB asking this question as you navigate perpetual pitches, closing clients, and growth. . What is your average deal size pitched vs. closed? Most organizations make the mistake of just noticing the average value of each existing account, overlooking another crucial element: the average pitched amount. .
For instance, training teaches salespeople to pitch a product, ask better questions, or handle objections, while enablement ensures they can access customer data or case studies to support their pitch. Sales Pitches and Presentations The first impression a sales rep makes is crucial.
Fresh off Talkdesk’s $10B round, you can take a look at how the company got here and even its original VC pitch when it had 6 employees. #7 7 “Flywheelin’: 10 Learnings from Atlassian’s CRO on Its Unique GTM Model” If you missed this talk, it’s a great one on how Atlassian really does sales. #8
It can also help reps candidly assess which deals went wrong and why — and how to stay strategic and smart — from the first pitch to closed deal. You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy.
It’s a growth model and GTM strategy. In the product-led sales world, you use that data from freemium users to pitch to your customers. With product-led sales, they still go in and experience the product, but then that information is used to tailor a pitch to a CRO, Head of RevOps, Head of Marketing, etc.
Investors are looking for growth, efficiency, and strong signs of a scalable GTM motion. The post Crafting the Perfect Investor Pitch: 5 Metrics Metrics That Matter with Christoph Janz of Point Nine Capital appeared first on SaaStr. Have a logical, credible plan based on the trajectory of the last months or quarters.
4 GTM is expensive and labor-intensive. There are a lot of amazing salespeople in this business, and this is a big chunk of running a great SaaS business or a great GTM motion. #4 The ability for your teams to show or articulate the value of your product will be more effortless. You have 10,000 emails, and 37 of them worked.
Afterward, they framed the pitch to say how they were planning to solve that problem and what the prospect thought of it. As you grow, you hire specialists, GTM leadership, sales leadership, and others who have done this at a similar scale or in a similar market. If someone else succeeds at some GTM strategy, you will, too, right?
They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. This inclusive strategy fosters alignment and creates a more dynamic, responsive and effective GTM plan.
Practice Pitches to Improve Rep Performance and Participation. It follows that recording and evaluating reps’ practice pitches has become the real-world exercise of structured, critiqued, and perfected sales practice. With the shift to remote work, virtual selling has been catapulted years into the future. Sales Play Scorecards.
Founder-sales happens when the founder is the one responsible for selling his/her products to prospects, and heading the GTM motion for the company. . Hone your elevator pitch. The fastest way to win an audience is by having a clear, concise, value-packed elevator pitch outlining the problem and the solution. .
With one unified platform for GTM enablement , your team gets instant access to current and approved materials. For example, your highest-performing specialists might consistently use a specific pitch deck other specialists overlook. Rely on training and manual audits. Centralize and govern your content.
Whether it’s using AI to instantaneously surface the most compelling pitch deck, talk track or playbook, AI will enable sellers to show up as trusted advisors, earning buyer confidence and becoming indispensable to the customer journey,” said Hendrik Isebaert, CEO of sales enablement platform Showpad.
Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. The traditional GTM approach focuses narrowly on the buyer journey, but it’s fundamentally flawed. It also combines your value props to suggest how you might pitch the account.
With that comes business value assessments, where you put some numbers to the pitch in terms of ROI and the value it can bring your prospect. Miro was trying to make the shift to more of a hybrid GTM. You need to segment the entire organization, not just GTM. Let’s look at Miro as an example. The lesson learned?
Somehow a Buyer Enablement specialist pitching our products/solutions is better than a salesperson doing the same. Most of the discussion, whether creating a new function within our GTM organizations focused on where to locate the buyer enablement function.
How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel 2. Workshop Wednesday LIVE: 5 Steps to Build Your First GTM Playbook with Stage 2 Capital The post Top SaaStr Content for the Week: Adobe’s CSO & EVP, Amplitude’s CEO, Stage 2 Capital’s Co-founder, new Workshop Wednesday and more!
How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel 2. Workshop Wednesday LIVE: Rethinking Sales Compensation for a Consumption-Based GTM with MongoDB 5. SaaStr 696: The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal 5.
If you have a sales or revenue-related job title, you are welcome to submit a pitch for your article idea here. This is because HubSpot covers all parts of a GTM revenue org in their blog. These top 36 RevOps leaders have something (great) to say about it. HubSpot Sales. Topics: Prospecting. Sales plans. Sales strategy. John Barrows.
Pitching Too Hard. So instead of pitching hard, aim to resolve people’s problems. Barker is currently a partner at GTM Fund. Before joining GTM Fund, he worked as an evangelist and director of strategic engagement at Outreach. Don’t undermine your sales networking efforts with easy-to-avoid faux pas.
That also means that you can’t re-use an existing go-to-market (GTM) strategy for different products. Your GTM needs to be tailored to each situation in order to be effective. While a GTM strategy can overlap with a traditional marketing strategy in the latter stages of the plan, it tends to be substantially more thorough.
Finally, most SDRs are already familiar with much of the collateral developed by marketing such as case studies, white papers, and webinars, and have used the decks the marketing team has prepared in their sales pitches. Before you make this change, ask yourself if you are passionate about content creation and advertising?
How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel 3. Workshop Wednesday LIVE: Rethinking Sales Compensation for a Consumption-Based GTM with MongoDB 4. The Proven Customer Acquisition Strategies Behind Toast’s Record Breaking Growth with Toast’s CRO 2.
The other part of the business Aaron needs help with is the GTM operation — customer success, marketing, all of the international global operations, sales, and consulting. There’s also a risk in the industry of overloading the customer with a thousand pitches. His work frees Aaron to focus on what he loves: product and engineering.
The acquired company’s biggest gap was GTM skill, which Rubrik was strong in. They’re out there pitching and having conversations, and there are holes in the conversations that stop the deal. From there, they found a target where the architecture was complementary, the team was strong, and there were good bones to build off of.
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