Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. For ecommerce, that can be according to LTV; for B2B and lead gen, that can be by stages of qualification: MQL, SQL, Opps, Closed-won.

Technique 74

Technique SQL GTM Campaign 74

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. There are a few different role functions present in RevOps already, so each role has its own unique responsibilities and functions. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Unified data problems.

Finance 117

Finance Cross-sell GTM SQL 117

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc. That turns them into an SAL. Lead Gen Variables.

Prospecting 62

Prospecting SQL GTM X-functional 62

Highspot

SEPTEMBER 10, 2024

This requires true partnership across Sales, Marketing, Enablement, and Revenue Operations – a vital cross-GTM collaboration we’ll explore below. Recommendation: Get ahead of your event – at least 6 weeks – and align on meeting and sales-qualified leads (SQL) goals with Sales leadership.

Pipeline 52

Pipeline GTM Non-Profits SQL 52

Sales Hacker

MAY 26, 2021

Knowledge of SQL is a big plus. A director job posting usually includes these skills: Oversee the GTM strategy from infrastructure and automation to sales processes and regional performance. Frequently develop and present information to senior executives. Have superb presentation and communication skills.

Territory 72

Territory Objectives and Key Results Finance Cross-sell 72

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. You have to get used to the very specific way that Firebase presents the data; it’s different than what you’re used to in Google Analytics. Other free tools: Yandex.Metrica and Matomo.

Gaming 85

Gaming Sports SQL X-functional 85

SaaStr

MAY 10, 2019

How should North Star’s be segregated between GTM teams and biz ops teams? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. You said you believe in eliminating the handoffs between GTM teams and the redundancy of MQLs and SQLs. Jason Reichl.

X-functional 56

X-functional SQL Pipeline Go To Market 56