Sales Hacker

NOVEMBER 26, 2024

You can check it out at: [link] Almost all I hear these days is “we need to figure out how to best leverage AI in our sales process” and “how can we consolidate/simplify our tech stack.” The post GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti appeared first on GTMnow.

GTM 108

GTM Customers Growth Technology 108

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. As always, you’ve got your host, Scott Barker.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Feeling that AI FOMO?

GTM 102

GTM Engineering Electricity X-functional 102

Martech

NOVEMBER 1, 2024

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Processing.

Growth 133

Growth GTM B2B Strategize 133

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. P rocess: Is there a documented process for reps to follow? That’s where the 4 Ds come in: Define : Clearly define what good looks like (WIGL) for each behavior, skill, and process.

GTM 115

GTM X-functional Pipeline Construction 115

Sales Hacker

NOVEMBER 22, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 107

GTM Sales Represent Government 107

Search Engine Land

OCTOBER 8, 2024

Processing. See the example below: Building custom events with GTM Prebuilt filters are great, but they are limited. Google Tag Manager (GTM) allows you to tag and track a wide variety of events. This feature allows you to create any event in GTM, send it to Clarity, segment session recordings and gain deeper insights.

GTM 105

GTM UX Campaign Referrals 105

Martech

JULY 17, 2024

As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

GTM 101

GTM Product Strategize Drivers/motivators 101

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. The first GTM hires are your most important Your initial sales team sets the culture and performance bar.

GTM 98

GTM Territory Pipeline Growth 98

Sales Hacker

JUNE 4, 2024

Applying the concept of neural networks to enterprise sales processes. 39:56) Balancing product training and sales process training. (44:39) The post GTM 97: The Neural Network Training Approach to Enterprise Sales Process with Robert Brooks appeared first on GTMnow.

GTM 119

GTM Networking Process B2B 119

Sales Hacker

APRIL 9, 2024

Key lessons and tactics from Daniel’s successful fundraising process. 08:36) – Daniel’s fundraising process and lessons learned. (13:39) The post GTM 89: Bundling the GTM Stack, Secrets of Winning Investors & Landing Key Hires with Daniel Ruiz appeared first on GTMnow.

GTM 121

GTM Pipeline Go To Market Growth 121

SaaStr

NOVEMBER 20, 2024

Ensuring the process was as seamless and friction-free as possible. Let’s touch on the process component. A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. You have to listen on the product front and the GTM front.

Product 105

Product GTM Legal Launch 105

Martech

OCTOBER 21, 2024

In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code. Processing. This was no small task, and what should have been a 30-60-minute job turned into a few days’ work.

GTM 123

GTM Contract Clients Campaign 123

Martech

NOVEMBER 27, 2024

Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm. They assume that improving technology will create business value and optimizing processes will ensure consistency. They need a broader, organization-wide strategy with a GTM application.

GTM 112

GTM Teamwork Technology Technology 112

Martech

SEPTEMBER 5, 2024

Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. Processing. Free trials: Users try the software for a limited number of days.

B2B 121

B2B Non-Profits CTR Click Through Rate 121

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM 76

GTM X-functional Start-ups Campaign 76

Sales Hacker

OCTOBER 6, 2023

Thanks for reading The GTM Newsletter! In partnership with Jorge Peñalva , the CEO of Lang.ai , and the team at G2 we’ve built the first framework to implement AI for GTM teams. If your GTM motion is not working today, it’s certainly not going to work with AI. “A Back in Vancouver after a month in NYC. Let’s get into it.

GTM 123

GTM Finance Technology Technology 123

Sales Hacker

SEPTEMBER 18, 2023

Thanks for reading The GTM Newsletter! It was truly a special weekend with an incredible community of GTM leaders and operators. Thank you for reading The GTM Newsletter. You change from hiring someone who’s scrappy, to hiring someone who’s able to take something that’s already happening, repeat it and build systems/processes.

GTM 122

GTM Start-ups Follow-up CRM 122

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. If you can align your GTM strategy and product, you can unlock frictionless growth more easily. That’s all part of the discovery process.

GTM 125

GTM Objectives and Key Results Strategic planning Growth 125

Heinz Marketing

NOVEMBER 23, 2023

For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential. This post aims to dissect how digital transformation is reshaping GTM approaches, highlighting the benefits, challenges, and practical strategies for B2B professionals.

GTM 128

GTM B2B Technology Technology 128

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 129

GTM Market share Growth Technology 129

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? Defining the role of B2B GTM strategies. Processing.Please wait.

GTM 126

GTM B2B Drivers/motivators Sports 126

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. AI capabilities that we will delegate tasks to, it will run processes in the background.

GTM 69

GTM X-functional Start-ups Relationship building 69

Heinz Marketing

SEPTEMBER 24, 2024

Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process. AI Solution : Tools like Chili Piper and Calendly automate the scheduling process, allowing leads to book meetings at their convenience without needing human intervention.

Objectives and Key Results 104

Objectives and Key Results GTM CRM Follow-up 104

Sales Hacker

OCTOBER 17, 2023

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. The post GTM 64: Hiring Ethereal Talent with Chuck Brotman and David Teichner appeared first on GTMnow.

GTM 126

GTM B2B CRM Launch 126

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Onboarding is the highest-ROI investment you can make.

GTM 102

GTM Cross-sell Finance Price 102

SaaStr

NOVEMBER 8, 2024

How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They’re a creative approach to GTM. It blends AI and SaaS and can speed up the outbound Go-To-Market process. There’s potential to put it all together into a full end-to-end GTM campaign. So let’s dive in.

GTM 110

GTM Growth Campaign Cold Call 110

Martech

OCTOBER 10, 2024

See the example below: Building custom events with GTM Prebuilt filters are great, but they are limited. Google Tag Manager (GTM) allows you to tag and track a wide variety of events. This feature allows you to create any event in GTM, send it to Clarity, segment session recordings and gain deeper insights.

GTM 69

GTM UX Campaign Referrals 69

Partners in Excellence

MARCH 19, 2025

That’s how designing and executing your GTM/selling strategies work! We have to begin a problem solving process. While I say there are no shortcuts to fixing performance, what I am not saying is this process takes a long time! The answers may be to get back to doing things right and avoid slipping into bad habits.

GTM 123

GTM Quota Start-ups Presentation 123

Sales Hacker

OCTOBER 31, 2023

Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company. She enjoys advising SaaS companies as they build out and optimize their marketing and overall GTM strategies. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

GTM 124

GTM B2B CRM Contact 124

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. The resulting sales process is often more complicated B2B. These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service).

B2B 263

B2B GTM Sales Clients 263

SaaStr

OCTOBER 25, 2024

The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. There is a dominant belief that AI makes processes more efficient, but this belief has not yet been confirmed by the data. #8:

Go To Market 133

Go To Market Quota GTM Price 133

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020.

GTM 123

GTM Pipeline Growth Quota 123

Martech

MARCH 19, 2025

Voice agents will change how you think about your brand and your website What do C-level execs think of their GTM strategies? Processing. How influencer marketing became an essential marketing channel Want to really understand marketing ops? Email: Business email address Sign me up! See terms.

GTM 107

GTM B2B Market share Conversion 107

Sales Hacker

APRIL 2, 2024

From using natural language to build dashboards that will make your Re The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. Highlights: (04:37) The importance of pipeline models and numbers for early-stage companies. (06:23)

GTM 127

GTM Pipeline Go To Market Prospecting 127

Sales Hacker

JULY 8, 2024

David is well-versed in building and perfecting Go-To-Market processes both from $0 and at 100 y/o companies. The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 126

GTM Trust Finance Go To Market 126