Martech

APRIL 9, 2025

Processing. Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. True full-process orchestration is still emerging but rapidly evolving.

GTM 111

GTM Strategic planning Strategize B2B 111

Martech

NOVEMBER 1, 2024

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Processing.

Growth 132

Growth GTM B2B Strategize 132

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. P rocess: Is there a documented process for reps to follow? That’s where the 4 Ds come in: Define : Clearly define what good looks like (WIGL) for each behavior, skill, and process.

GTM 116

GTM X-functional Pipeline Construction 116

Search Engine Land

OCTOBER 8, 2024

Processing. See the example below: Building custom events with GTM Prebuilt filters are great, but they are limited. Google Tag Manager (GTM) allows you to tag and track a wide variety of events. This feature allows you to create any event in GTM, send it to Clarity, segment session recordings and gain deeper insights.

GTM 105

GTM UX Campaign Referrals 105

Martech

JULY 17, 2024

As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

GTM 101

GTM Product Strategize Drivers/motivators 101

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. The first GTM hires are your most important Your initial sales team sets the culture and performance bar.

GTM 97

GTM Territory Pipeline Growth 97

Sales Hacker

JUNE 4, 2024

Applying the concept of neural networks to enterprise sales processes. 39:56) Balancing product training and sales process training. (44:39) The post GTM 97: The Neural Network Training Approach to Enterprise Sales Process with Robert Brooks appeared first on GTMnow.

GTM 120

GTM Networking Process B2B 120

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 113

GTM Real Estate Represent Territory 113

SaaStr

NOVEMBER 20, 2024

Ensuring the process was as seamless and friction-free as possible. Let’s touch on the process component. A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. You have to listen on the product front and the GTM front.

Product 104

Product GTM Legal Launch 104

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Companies are helping to streamline processes with data and workflows, further reducing the burden on sales teams.

GTM 125

GTM Sales Growth Represent 125

Sales Hacker

FEBRUARY 13, 2024

The importance of incorporating automation and artificial intelligence in sales processes to increase efficiency and relevance in customer interactions. If you’re struggling with inaccurate data from clunky database tools, try Wiza for free today at wiza.co – and see why 300,000+ GTM professionals trust it in their daily prospecting.

GTM 120

GTM Go To Market Sales Pipeline 120

Martech

OCTOBER 21, 2024

In both cases, the only solution was to reverse-engineer what was being tracked and reported in Google Analytics, replicate it into a new GTM container and then delete the old GTM container from the site’s code. Processing. This was no small task, and what should have been a 30-60-minute job turned into a few days’ work.

GTM 122

GTM Contract Clients Campaign 122

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

OCTOBER 6, 2023

Thanks for reading The GTM Newsletter! In partnership with Jorge Peñalva , the CEO of Lang.ai , and the team at G2 we’ve built the first framework to implement AI for GTM teams. If your GTM motion is not working today, it’s certainly not going to work with AI. “A Back in Vancouver after a month in NYC. Let’s get into it.

GTM 124

GTM Finance Technology Technology 124

Martech

SEPTEMBER 5, 2024

Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. Processing. Free trials: Users try the software for a limited number of days.

B2B 120

B2B Non-Profits CTR Click Through Rate 120

Martech

NOVEMBER 27, 2024

Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm. They assume that improving technology will create business value and optimizing processes will ensure consistency. They need a broader, organization-wide strategy with a GTM application.

GTM 111

GTM Teamwork Technology Technology 111

Sales Hacker

SEPTEMBER 18, 2023

Thanks for reading The GTM Newsletter! It was truly a special weekend with an incredible community of GTM leaders and operators. Thank you for reading The GTM Newsletter. You change from hiring someone who’s scrappy, to hiring someone who’s able to take something that’s already happening, repeat it and build systems/processes.

GTM 122

GTM Start-ups Follow-up CRM 122

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. If you can align your GTM strategy and product, you can unlock frictionless growth more easily. That’s all part of the discovery process.

GTM 124

GTM Objectives and Key Results Strategic planning Growth 124

Heinz Marketing

NOVEMBER 23, 2023

For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential. This post aims to dissect how digital transformation is reshaping GTM approaches, highlighting the benefits, challenges, and practical strategies for B2B professionals.

GTM 128

GTM B2B Technology Technology 128

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 128

GTM Market share Growth Technology 128

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? Defining the role of B2B GTM strategies. Processing.Please wait.

GTM 125

GTM B2B Drivers/motivators Sports 125

Heinz Marketing

SEPTEMBER 24, 2024

Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process. AI Solution : Tools like Chili Piper and Calendly automate the scheduling process, allowing leads to book meetings at their convenience without needing human intervention.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Sales Hacker

OCTOBER 17, 2023

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. The post GTM 64: Hiring Ethereal Talent with Chuck Brotman and David Teichner appeared first on GTMnow.

GTM 127

GTM B2B CRM Launch 127

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Onboarding is the highest-ROI investment you can make.

GTM 103

GTM Cross-sell Finance Price 103

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. AI capabilities that we will delegate tasks to, it will run processes in the background.

GTM 70

GTM X-functional Start-ups Relationship building 70

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. The resulting sales process is often more complicated B2B. These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service).

B2B 272

B2B GTM Sales Clients 272

SaaStr

NOVEMBER 8, 2024

How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They’re a creative approach to GTM. It blends AI and SaaS and can speed up the outbound Go-To-Market process. There’s potential to put it all together into a full end-to-end GTM campaign. So let’s dive in.

GTM 109

GTM Growth Campaign Cold Call 109

Martech

OCTOBER 10, 2024

See the example below: Building custom events with GTM Prebuilt filters are great, but they are limited. Google Tag Manager (GTM) allows you to tag and track a wide variety of events. This feature allows you to create any event in GTM, send it to Clarity, segment session recordings and gain deeper insights.

GTM 68

GTM UX Campaign Referrals 68

Sales Hacker

OCTOBER 31, 2023

Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company. She enjoys advising SaaS companies as they build out and optimize their marketing and overall GTM strategies. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

GTM 126

GTM B2B CRM Contact 126

Partners in Excellence

MARCH 19, 2025

That’s how designing and executing your GTM/selling strategies work! We have to begin a problem solving process. While I say there are no shortcuts to fixing performance, what I am not saying is this process takes a long time! The answers may be to get back to doing things right and avoid slipping into bad habits.

GTM 121

GTM Quota Start-ups Presentation 121

SaaStr

OCTOBER 25, 2024

The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. There is a dominant belief that AI makes processes more efficient, but this belief has not yet been confirmed by the data. #8:

Go To Market 132

Go To Market Quota GTM Price 132

Sales Hacker

DECEMBER 22, 2023

GTM Leader Perspectives Highlighting 25 GTM perspectives on what is working and career advice “What’s one tactic or strategy that’s working for you?” We had a blast going through the perspectives of GTM leaders to compile this list for you. That’s it, that’s all. That’s it, that’s all. Curious what you think.

GTM 116

GTM Construction Consult Promote 116

Sales Hacker

JULY 8, 2024

David is well-versed in building and perfecting Go-To-Market processes both from $0 and at 100 y/o companies. The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 127

GTM Trust Finance Go To Market 127

Sales Hacker

APRIL 2, 2024

From using natural language to build dashboards that will make your Re The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. Highlights: (04:37) The importance of pipeline models and numbers for early-stage companies. (06:23)

GTM 128

GTM Pipeline Go To Market Prospecting 128

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020.

GTM 122

GTM Pipeline Growth Quota 122

Sales Hacker

DECEMBER 10, 2024

It wasn’t until 2018 five years into his tenure that they developed a structured approach to guiding prospects through the sales process. “Think of product development like collaborative design: a living process where small adjustments compound into transformative outcomes.

GTM 111

GTM Construction Quota Growth 111