Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.

GTM 70

GTM X-functional Start-ups Relationship building 70

Partners in Excellence

AUGUST 19, 2024

I sat with a group focused on GTM strategies and how they were structuring their strategies to drive growth. We have tools to support our top of funnel processes, SDRs, BDRs, We have tools that help AEs, Account Managers, Corporate Account Managers, Sales Support, and on an on. Are there gaps in the process?

GTM 138

GTM Account management Presentation CRM 138

Tibor Shanto

SEPTEMBER 23, 2021

Rather than a feel-good theory fueled soliloquy, Mike delivers a solid process, road tested and proven in real world and company settings. In essence he delivers the building blocks of Sales Enablement. A Managed Process. Mike highlights the risk of ignoring the frontline sale manager. Business process management.

GTM 167

GTM Sales Consult Quota 167

SaaStr

OCTOBER 3, 2022

Celonis’ COO, Arsenio Otero, discusses this as a three-stage process with actionable steps. Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. In addition, work to adapt GTM motion according to four key dimensions: Geography. Post Sales.

GTM 109

GTM Strategize Government Inside sales 109

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. We know the facts.

B2B 117

B2B GTM Cross-sell Cold Call 117

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52