Sales Hacker

JUNE 4, 2024

Applying the concept of neural networks to enterprise sales processes. Tactics for scaling revenue in tough economic times, from personalized executive briefings to strategic event presence. 39:56) Balancing product training and sales process training. (44:39) 19:06) Applying the concept of neural networks to enterprise sales.

GTM 119

GTM Networking Process B2B 119

Heinz Marketing

SEPTEMBER 24, 2024

Appointment Scheduling Challenge : Coordinating calendars and booking meetings with prospects is often a time-consuming back-and-forth process. AI Solution : Tools like Chili Piper and Calendly automate the scheduling process, allowing leads to book meetings at their convenience without needing human intervention.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Companies are helping to streamline processes with data and workflows, further reducing the burden on sales teams.

GTM 123

GTM Sales Growth Represent 123

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. If you can align your GTM strategy and product, you can unlock frictionless growth more easily. That’s all part of the discovery process.

GTM 123

GTM Objectives and Key Results Strategic planning Growth 123

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Onboarding is the highest-ROI investment you can make.

GTM 102

GTM Cross-sell Finance Price 102

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. The Forrester report notes that AI agents can automate BDR/SDR outreach, improve productivity, engage in context-aware interactions and automate digital processes.

B2B 76

B2B GTM Government Strategic planning 76

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. Processing. They talk about other functions in much the same way. That would be bad.

GTM 103

GTM Drivers/motivators Legal Finance 103

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM 76

GTM X-functional Start-ups Campaign 76

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 128

GTM Market share Growth Technology 128

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. AI capabilities that we will delegate tasks to, it will run processes in the background.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

FEBRUARY 6, 2023

We can breathe a sigh of relief and move on to other strategic activities. You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and What is continuous GTM planning?

GTM 103

GTM Territory Commission Strategize 103

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

SEPTEMBER 5, 2023

Spekit meets reps with the process guidance, enablement and knowledge they need, right when they need it, in their flow of work to help them be more efficient, drive more revenue and eliminate the friction of change. Melanie Fellay is the CEO and Co-Founder of Spekit , a just-in-time platform that is transforming how we learn at work.

GTM 117

GTM Strategize Networking Go To Market 117

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. Email: Business email address Sign up now Processing.

Strategize 108

Strategize A/B testing GTM Campaign 108

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. Processing. They talk about other functions in much the same way. That would be bad.

GTM 92

GTM Drivers/motivators Legal Finance 92

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 112

GTM E-commerce B2B Profit margin 112

SaaStr

NOVEMBER 28, 2022

Prakash Raina, Co-Founder of Subskribe, and Leslie Hui, VP of Accounting Operations and Finance Transformation at Okta, break down the secrets to unifying SaaS teams, processes, and systems. The secret to aligning GTM & finance teams. The people, processes, and technology within a business must all be on the same page.

Finance 98

Finance GTM Government Territory 98

Heinz Marketing

OCTOBER 21, 2022

“Being intentional is more important than being brilliant.” – Sangram Vajre, GTM Partners. It’s an iterative and transformative process that supersedes any one department, rooted in intentionality. . The event brought together CEOs, CMOs, VPs, and directors to roundtable GTM challenges with actionable ways to evolve beyond them.

Go To Market 122

Go To Market GTM Education B2B 122

Sales Hacker

NOVEMBER 17, 2023

A solution for speed is to obtain the insight from making mistakes…without actually having to go through the timely process of these missteps. You can hear more about his playbook and experience running efficient high performing sales teams at Klaviyo and other companies in The GTM Podcast Episode 68.

GTM 127

GTM Pipeline Strategize Strategic planning 127

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . But right now, there is little choice where buyers, sellers and all players involved in the process are skittish.

GTM 128

GTM B2B Sales Pipeline 128

SaaStr

OCTOBER 3, 2022

Celonis’ COO, Arsenio Otero, discusses this as a three-stage process with actionable steps. Designing the GTM model. When approaching a GTM exercise, one thing needs to be very clear: the company’s revenue strategy. In addition, work to adapt GTM motion according to four key dimensions: Geography. Demand Generation.

GTM 108

GTM Strategize Government Inside sales 108

Highspot

MARCH 7, 2025

Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. It builds processes that expand with you, whether you’re adding team members or entering new markets.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. With that responsibility, often there is a need to create content to assist with the sales education process.

GTM 126

GTM Education Sales B2B 126

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.

Go To Market 101

Go To Market Process GTM Education 101

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

GTM 117

GTM B2B Strategic planning Drivers/motivators 117

SaaStr

OCTOBER 27, 2023

But when you have an established sales business without an established sales process, you can hire the VP of Sales. A great VP of Sales creates more urgency, listens more, and talks to stakeholders early in the process. But it can be distracting for engineering, product, and GTM teams. There are no shortcuts.

Strategize 108

Strategize Growth Niche Quota 108

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. See more top GTM jobs here.

GTM 125

GTM UX Go To Market CRM 125

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. At a certain scale this doesn’t make sense, but once your company hits around 100 people, considering formalizing this process can.

GTM 119

GTM Pipeline Finance Growth 119

Tibor Shanto

SEPTEMBER 23, 2021

Rather than a feel-good theory fueled soliloquy, Mike delivers a solid process, road tested and proven in real world and company settings. The challenge has been defining Sales Enablement, is it training, sales operations, strategic, tactical, or some other thing. A Managed Process. Business process management.

GTM 167

GTM Sales Consult Quota 167

Sales Hacker

NOVEMBER 10, 2023

Whether it’s a convoluted sign-up process, unclear feature exploration, or a steep learning curve, measuring this metric pinpoints areas that may need optimization. Every Touchpoint Matters: Holistic Evaluation: Evaluate every touchpoint in the onboarding process, identifying pain points for improvement.

GTM 125

GTM Intrinsic Customers Contract 125

Heinz Marketing

JULY 25, 2023

Part of why go-to-market (GTM) resonates with our consultants is because as our team seeks continuous improvement, this framework relies on the same kind of mindset: ongoing transformation and continued growth. Treating GTM more like a product than a project will encourage your company to continue to invest in it like it would a product.

Go To Market 97

Go To Market GTM Growth Consult 97

Sales Hacker

JANUARY 12, 2024

This principle has stood the test of time and continues to be a significant factor in the sales decision-making process. As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Do they provide guidance that makes the buying process easier?

Sell 123

Sell GTM Sales Up-sell 123

Sales Hacker

JANUARY 5, 2024

There is room for combinations in different parts of your GTM motion. People are generally going to want to talk to somebody before they go through that process to understand all the different factors there. On the strategic side, 2024 predictions have been flowing for the past two weeks.

Product 125

Product GTM Sales CRM 125

SaaStr

APRIL 4, 2023

Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. And your CAC target defines your GTM strategy. A Strategic Move Upmarket Another company CIPIO Partners invested in needed to make a strategic move.

Go To Market 98

Go To Market GTM Strategize Growth 98

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 108

Go To Market GTM Cross-sell Growth 108

Highspot

DECEMBER 19, 2024

The Problem: Overwhelmed Buyers, Disconnected Sellers Buyers have more information at their fingertips than ever before, but that doesnt mean the buying process is easy. Sellers want to help, but they lack the tools to simplify the buying process or engage buyers across multiple touchpoints in a meaningful way. Its quite the opposite.

GTM 52

GTM Niche B2B Sales 52

SaaStr

OCTOBER 3, 2023

Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Strategic Expansion — When companies are expanding globally, launching new products, and acquiring other companies, every functional leader gets replicated across other theaters.

B2B 115

B2B GTM Objectives and Key Results Sell 115