Martech

MARCH 18, 2025

Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now.

GTM 81

GTM B2B Education Consult 81

Sales Hacker

NOVEMBER 19, 2024

He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. ” -Scott Barker The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. .”

GTM 116

GTM Process Strategic planning Drivers/motivators 116

Sales Hacker

NOVEMBER 26, 2024

Guest Speaker Links (Kim Peretti): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: www.gtmnow.com/tag/newsletter/ Product Recommendation: Apollo “ The revenue tech stack is messy right now. If you are one of those leaders, I would recommend that you take a look at Apollo.

GTM 110

GTM Customers Growth Technology 110

SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

Product 104

Product GTM Legal Launch 104

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 26:54) The existential dread of being a startup founder. (37:56)

GTM 102

GTM Engineering Electricity X-functional 102

Sales Hacker

NOVEMBER 12, 2024

We worked with their team to create an interactive demo page – you can check it out at: [link] The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders – the experts who have ‘been there, done that’ to build some of the fastest-growing software companies.

GTM 112

GTM Customers Growth Go To Market 112

Martech

NOVEMBER 1, 2024

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Let’s revisit efficiency across these three stages.

Growth 132

Growth GTM B2B Strategize 132

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Many make this shift reactively rather than strategically.

Growth 81

Growth GTM Product Government 81

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : HG Insights. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. This allows GTM teams to move from insight to execution without manual handoffs, resulting in faster and more consistent outcomes. Companies like ZoomInfo are already making strides in this direction. Similarly, Monica.ai

GTM 111

GTM Strategic planning Strategize B2B 111

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Churn is influenced by metrics like product usage, QBR frequency, and expansion opportunities.

GTM 116

GTM X-functional Pipeline Construction 116

Search Engine Land

OCTOBER 8, 2024

You can easily review customers who added a product to their cart but didn’t complete the purchase by filtering for users who visited one page but didn’t reach the next. See the example below: Building custom events with GTM Prebuilt filters are great, but they are limited. Step 3: Create the GTM tag within your GTM account.

GTM 105

GTM UX Campaign Referrals 105

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. Their product is generating an impressive 45% of developers’ code on average. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1.

GTM 97

GTM Territory Pipeline Growth 97

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : HG Insights. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams.

GTM 113

GTM Real Estate Represent Territory 113

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. SEO is no longer just a marketing tactic – it’s a product strategy.

Product 67

Product GTM Niche Growth 67

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. Unlike product-led or sales-led growth, Notion is focused on community-led growth. Notion has done a good job of this.

GTM 124

GTM Objectives and Key Results Strategic planning Growth 124

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

B2B 120

B2B Non-Profits CTR Click Through Rate 120

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 124

GTM Growth Referrals Cross-sell 124

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Is the person using your product the same one making the purchase decision?

GTM 103

GTM Cross-sell Finance Price 103

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Feedback from GTM leaders echoes this notion.

GTM 125

GTM Sales Growth Represent 125

Sales Hacker

FEBRUARY 13, 2024

Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. If you’re struggling with inaccurate data from clunky database tools, try Wiza for free today at wiza.co – and see why 300,000+ GTM professionals trust it in their daily prospecting.

GTM 120

GTM Go To Market Sales Pipeline 120

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

SEPTEMBER 18, 2023

Thanks for reading The GTM Newsletter! It was truly a special weekend with an incredible community of GTM leaders and operators. Thank you for reading The GTM Newsletter. These people will significantly help accelerate each new product launch. I hope you’re starting off the week strong. Anyway, let’s get into it.

GTM 122

GTM Start-ups Follow-up CRM 122

SaaStr

NOVEMBER 8, 2024

How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They’re a creative approach to GTM. As Kareem and his co-founder started building out their early product and quickly needed to go outbound for their first customers. So let’s dive in.

GTM 109

GTM Growth Campaign Cold Call 109

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? No longer are we selling a product and moving on.

GTM 125

GTM B2B Drivers/motivators Sports 125

Martech

NOVEMBER 27, 2024

Go-to-market (GTM) teams play a key role in delivering value to their organizations. However, this doesn’t mean organizations should focus only on GTM AI strategy. They need a broader, organization-wide strategy with a GTM application.

GTM 111

GTM Teamwork Technology Technology 111

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Focus on the problem, not the product.

Cold Call 72

Cold Call GTM Objection handling Sales 72

Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. 21:05 – Balancing product-led growth with customer-centricity. 21:05 – Balancing product-led growth with customer-centricity.

GTM 108

GTM Pipeline B2B Growth 108

Sales Hacker

JANUARY 30, 2024

In a prior life, Amit also led product and UX teams at Yahoo and Oracle. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 112

GTM UX Finance Growth 112

Sales Hacker

AUGUST 6, 2024

Discussed in this Episode: The key differences between product-led growth (PLG) and product-led sales (PLS). How to effectively enable sales reps during a product expansion. Highlights: (9:50) Andrew’s definition of product-led growth and how it differs from product-led sales. (12:16)

GTM 120

GTM Commission Go To Market Growth 120

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. A junior product marketer at Gitlab. Not necessarily.

GTM 122

GTM Pipeline Growth Quota 122

Sales Hacker

MAY 14, 2024

The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. The post GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen appeared first on GTMnow.

GTM 125

GTM Price Customers B2C 125

Partners in Excellence

DECEMBER 19, 2024

We never say, “It’s your fault, it’s our product, it’s our pricing, it’s the competition, it’s the customer.” We roll it out to the whole organization, it is a cornerstone to our continuous improvement program and has led us to innovate in our GTM strategies.

GTM 127

GTM Price Customers Product 127

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 128

GTM Market share Growth Technology 128

Heinz Marketing

SEPTEMBER 24, 2024

6sense uses AI to surface prospects most likely to be in-market for your product by monitoring buyer intent signals such as web searches, content engagement, and company behavior. Its AI-driven analytics help SDRs focus on leads that are showing active interest in your product or service.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. How enterprise teams are already deploying autonomous agents in production. Ray, welcome to the podcast, man.

GTM 70

GTM X-functional Start-ups Relationship building 70