Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. .

B2B 105

B2B E-commerce Cold Call Represent 105

Sales Hacker

OCTOBER 7, 2021

Selling today requires our traditional soft skills of empathetic listening, communication, relationship building, and decision-making. What would you tell a woman just starting a career in sales? What would you tell a woman just starting a career in sales? Jenny is a revenue leader and GTM strategist. Amy Slater.

Sales 137

Sales Start-ups Up-sell Cross-sell 137

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

Drivers/motivators 117

Drivers/motivators Strategize B2B Growth 117