Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates.

SQL 136

SQL GTM B2B Pipeline 136

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. What you can do is focus on metrics that lead to those results.

GTM 96

GTM X-functional Pipeline Construction 96

Sales Hacker

FEBRUARY 2, 2024

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all.

GTM 99

GTM Pipeline SQL UX 99

Sales Hacker

NOVEMBER 15, 2017

Account Development Representative. An account development representative (ADR) is a sales specialist focusing on attracting, qualifying and securing new leads for further engagement, conversion and nurturing by account executives. Business Development Representative. AB Testing. Account-Based Everything / Revenue. Base Salary.

B2B 103

B2B E-commerce Cold Call Represent 103

ConversionXL

SEPTEMBER 25, 2019

Several languages come up : Python, SQL, Bash, JavaScript. That’s not just some cool trick—it’s JavaScript accessing the Document object that represents the page and using one of its properties to change the way the page behaves. Like many marketers, you may fantasize about the amazing things you could do if you learned to code.

SQL 117

SQL GTM Campaign Start-ups 117

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Every row represents a session, and you get to play with a lot of dimensions and metrics. Every row represents an event, which includes a screen/pageview.

Gaming 85

Gaming Sports SQL X-functional 85

Sales Hacker

MAY 26, 2021

This is the entrance point for the sales operations career path, although some companies might start you as a sales operations representative if you have limited work experience. Knowledge of SQL is a big plus. Sales Operations Analyst (or Specialist). Be a thought partner to your sales teams and their managers.

Territory 65

Territory Objectives and Key Results Finance Cross-sell 65