Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Now is an opportunistic time to capitalize on market and marketing shifts and commit to buyer-centric GTM strategies and tactics.

B2B 115

B2B GTM Cross-sell Cold Call 115

Sales Hacker

APRIL 1, 2021

In good times, the shield is set aside and angled parabolically to reflect back to the pure sales acumen of the sales leader boss who has scheduled themself to present in front of the next all hands meeting to show everyone that their department is the reason times are good.” — Sean Mulvihill , Founder & CEO at Storiphi.

Pipeline 123

Pipeline Angle GTM Consult 123

Hubspot

FEBRUARY 20, 2025

Consider these seven as you decide how your business will go to market (GTM) or how you might pivot to stay afloat. The retailer buys in bulk, simplifies logistics, markets products, offers post-sale support for consumers, and more. 7 Business Models You Need to Know 1.

Manufacturing 36

Manufacturing Retail GTM Price 36

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Those entering demos will make contact with a direct sales/support person.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. It requires support from marketing, support from sales, support from the technology team, from your ops team. Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. Jabari Norton, VP WW Partner and Alliances, Sumo Logic. Rico Mallozzi, Sr.

Cross-sell 105

Cross-sell Finance Strategize Technology 105

Gong.io

APRIL 15, 2022

Revenue Intelligence means getting real-time feedback to inform fundamental changes in product direction and Go-To-Market (GTM) strategy. He began listening to his company’s most valuable asset: customers and the interactions and conversations people had with marketing, sales, support, and customer success. .

CRM 62

CRM Pitch Up-sell GTM 62

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. .

B2B 105

B2B E-commerce Cold Call Sales 105

Sales Hacker

OCTOBER 7, 2021

What would you tell a woman just starting a career in sales? Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. She has spent her career in sales and sales leadership positions across the technology landscape. Jenny is a revenue leader and GTM strategist. Amy Slater.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

Drivers/motivators 121

Drivers/motivators Strategize B2B Growth 121

Salesforce

JULY 25, 2024

John Tully, Chief Revenue Officer, Certinia Increase sales: Co-Sell with Salesforce and AWS for growth Salesforce ISVs who take advantage of this program will benefit from deeper alignment with Salesforce and AWS sellers. Co-Selling Benefits: Gain advantage by aligning with Salesforce and AWS co-selling strategies.

GTM 78

GTM Growth Up-sell Represent 78