GTM Sales Support Technology 
Sales Hacker
JUNE 12, 2024
Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. It’s flexible, scalable ABM built for you.
Sales Hacker
MARCH 25, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.
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Tibor Shanto
SEPTEMBER 23, 2021
In essence he delivers the building blocks of Sales Enablement. Mike shares the 12 building blocks, tied together with systems thinking and communication management, sitting on a base of (optional) sales support services. It turns out, sales enablement isn’t just training, or content, or technology. Big Messages .
Partners in Excellence
AUGUST 19, 2024
I sat with a group focused on GTM strategies and how they were structuring their strategies to drive growth. Our software tools/technologies, tend to reflect our “box” thinking. We have tech stacks that support our organizational structures, optimized to the work that’s done in each box in our organizations.
Martech
JUNE 28, 2022
To contribute to revenue and customer generation, B2B marketers are cranking out “leads” to help sales generate revenue. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation. Drive the shift from push to pull marketing.
Sales Hacker
APRIL 1, 2021
In good times, the shield is set aside and angled parabolically to reflect back to the pure sales acumen of the sales leader boss who has scheduled themself to present in front of the next all hands meeting to show everyone that their department is the reason times are good.” — Sean Mulvihill , Founder & CEO at Storiphi.
Highspot
JANUARY 22, 2024
Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.
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