Search Engine Land

AUGUST 6, 2024

For ecommerce, that can be according to LTV; for B2B and lead gen, that can be by stages of qualification: MQL, SQL, Opps, Closed-won. For instance, if you don’t have enough Opps over a specific time period to effectively train the algorithms, combine SQLs and Opps to hit the volume you need while keeping user quality high.

Technique 74

Technique SQL GTM Campaign 74

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. improving questioning techniques can lead to a higher close rate).

GTM 115

GTM X-functional Pipeline Construction 115

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

NOVEMBER 15, 2017

Lead Nurturing refers to the process of engaging and building long-term relationships with prospective customers through different marketing techniques that develop their preference for your product and services. Lead Generation is a set of activities aimed at generating interest around a product or service through methods such as 1.

B2B 105

B2B E-commerce Cold Call Represent 105

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 123

GTM SQL X-functional Engineering 123