Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen. Share Tag GTMnow so we can see your takeaways and help amplify them.

GTM 117

GTM X-functional Pipeline Construction 117

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. If you can align your GTM strategy and product, you can unlock frictionless growth more easily. Listen to your customers.

GTM 125

GTM Objectives and Key Results Strategic planning Growth 125

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Feedback from GTM leaders echoes this notion. However, by Q1 2023, SDR hiring began a steep decline, falling below 90 by Q4 2023.

GTM 125

GTM Sales Growth Represent 125

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 124

GTM Growth Referrals Cross-sell 124

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As demand generation and ABM converge, it’s clear that B2B marketing is entering a new era of account-based GTM strategies.

GTM 112

GTM Represent Growth Contract 112

Partners in Excellence

MARCH 5, 2025

I speak with lots of leaders about their GTM strategies. My social channels are dominated by experts suggesting the GTM strategies. The “customer” is reduced to a number–net new logos, retention/renewal, number of strategic accounts, major accounts, SMB. What do we have to change in our GTM to do this?

Customers 100

Customers GTM Conversion Meeting 100

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Onboarding is the highest-ROI investment you can make.

GTM 103

GTM Cross-sell Finance Price 103

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Many make this shift reactively rather than strategically.

Growth 81

Growth GTM Product Government 81

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 125

GTM B2B Growth Strategize 125

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM 78

GTM X-functional Start-ups Campaign 78

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 130

GTM Market share Growth Technology 130

Heinz Marketing

SEPTEMBER 24, 2024

What was once a manual, time-intensive process can now be handled by smart technology, freeing SDRs to focus on strategic, high-impact activities. If you have further questions on AI tools or streamlining your workflow for GTM ease, feel free to contact us ! Conclusion As AI continues to advance, the role of the SDR is evolving.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. This sums up the thinking of many F2000 executives I’ve interviewed and probably many others I don’t know.

GTM 105

GTM Drivers/motivators Legal Finance 105

Sales Hacker

MARCH 12, 2024

17:15) The future of M&A: Ecosystems and strategic partnerships. (23:10) Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. The post GTM 85: A $2.6 23:10) Diving into ecosystem-led growth (ELG). (24:14)

GTM 124

GTM Growth Strategic partnership Pipeline 124

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. What to do now: Explore use cases where AI agents can streamline repetitive tasks, allowing your team to focus on more strategic initiatives.

B2B 82

B2B GTM Government Strategic planning 82

Sales Hacker

FEBRUARY 6, 2023

We can breathe a sigh of relief and move on to other strategic activities. You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and What is continuous GTM planning?

GTM 104

GTM Territory Commission Strategize 104

ConversionXL

DECEMBER 13, 2017

My favorite GTM release of the year is hands down the two new triggers released in October 2017: Scroll Tracking & Element Visibility. My favorite addition to GTM in 2017 is the visibility listener. As such, it’s my favorite addition to GTM in 2017. #5: New stuff is added to both of them all the time.

GTM 133

GTM UX User Experience Campaign 133

Sales Hacker

JUNE 4, 2024

Tactics for scaling revenue in tough economic times, from personalized executive briefings to strategic event presence. The post GTM 97: The Neural Network Training Approach to Enterprise Sales Process with Robert Brooks appeared first on GTMnow. The role of empathy, curiosity, and genuine care in successful sales and partnerships.

GTM 120

GTM Networking Process B2B 120

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. So you’re right.

GTM 70

GTM X-functional Start-ups Relationship building 70

Sales Hacker

SEPTEMBER 19, 2023

Links and Resources Sam’s LinkedIn: [link] SamSalesConsulting: [link] LinkedIn Influencer Playbook: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 127

GTM Trust Cold Call High impact 127

Sales Hacker

JANUARY 2, 2024

Highlights: (6:55) How AI solutions are still only scratching the surface in terms of driving deep, strategic value for customers. (10:00) The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 122

GTM Pipeline CRM Strategize 122

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

SEPTEMBER 5, 2023

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 119

GTM Strategize Networking Go To Market 119

Martech

JULY 1, 2024

Many B2B marketers focus on generating leads for sales, but the real goal is to create strategic nurture paths that guide potential customers through discovery, trust-building and self-driven conversion. The post The failsafe approach to building strategic nurture paths appeared first on MarTech.

Strategize 109

Strategize A/B testing GTM Campaign 109

Sales Hacker

NOVEMBER 14, 2023

Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 124

GTM Growth Referrals Contract 124

Sales Hacker

AUGUST 15, 2023

Links and Resources Anna’s Linkedin: [link] The GTM Podcast Don’t miss The.GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. The post GTM 54: Resilience is Your Willpower with Anna Baird appeared first on GTMnow.

GTM 98

GTM Strategize Promote Start-ups 98

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. This sums up the thinking of many F2000 executives I’ve interviewed and probably many others I don’t know.

GTM 94

GTM Drivers/motivators Legal Finance 94

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 114

GTM E-commerce B2B Profit margin 114

SaaStr

JANUARY 31, 2023

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

Strategize 105

Strategize Strategic partnership GTM Legal 105

Sales Hacker

AUGUST 7, 2023

Justin Welsh helped scale ZocDoc as the Director of Strategic Sales, and later joined PatientPop as the SVP of Sales. The post GTM 53: Hire Slow & Fire Fast with Justin Welsh appeared first on GTMnow. Justin currently has over 440k followers on Linkedin and Twitter, and 150k subscribers on the Saturday Solopreneur Newsletter.

GTM 86

GTM Drivers/motivators Strategize Growth 86

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen. The key is intent.

Product 67

Product GTM Niche Growth 67

SaaStr

NOVEMBER 28, 2022

The secret to aligning GTM & finance teams. Success requires a healthy balance between finance and GTM teams.” Strategize so you avoid over-customizing a monster system that you won’t be able to scale in the future. When you have a problem, consider how it will impact all teams, from sales to GTM to finance.

Finance 98

Finance GTM Government Territory 98

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Dig deeper: In this economy CMOs need to spend more on training, not tech.

GTM 130

GTM B2B Sales Pipeline 130

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. A focused approach empowers BDRs and sales reps to be more strategic and creative in their outreach. This is no longer news to go-to-market leaders.

GTM 114

GTM Strategize Launch Pipeline 114

Heinz Marketing

OCTOBER 21, 2022

Being intentional is more important than being brilliant.” – Sangram Vajre, GTM Partners. I have a newfound understanding of a GTM motion since attending the Go-To-Market Made Simple Roadshow in Seattle, hosted by GTM Partners , a go-to-market analyst firm led by industry experts. Myth #2: There is Only Type of GTM.

Go To Market 122

Go To Market GTM Education B2B 122