Martech

NOVEMBER 27, 2024

Go-to-market (GTM) teams play a key role in delivering value to their organizations. However, this doesn’t mean organizations should focus only on GTM AI strategy. They need a broader, organization-wide strategy with a GTM application.

GTM 112

GTM Teamwork Technology Technology 112

Highspot

MARCH 7, 2025

Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. It ensures go-to-market (GTM) teams work toward shared company goals with efficient processes and reliable data.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Highspot

OCTOBER 14, 2024

Create a culture of openness and teamwork that discourages working in silos. This involves promoting open communication and establishing shared objectives across all departments, ensuring everyone from sales and marketing to customer success is aligned with joint go-to-market (GTM) and revenue goals.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. The critical questions in the got to market (GTM) analysis are: Will the OEM channel cannibalize some of my customers? Implementing an OEM go-to-market (GTM) strategy.

GTM 89

GTM Negotiate Profit margin Contract 89

Highspot

OCTOBER 5, 2021

Sue Bird , gold medalist and basketball legend, will speak to teamwork, advocacy and what makes a champion. Speakers include: Highspot CEO Robert Wahbe will open Spark 2021 by sharing Highspot’s vision and a blueprint for strategic enablement.

Customers 52

Customers Teamwork GTM Strategize 52

Highspot

OCTOBER 23, 2023

It starts with strategic actions, teamwork, and market understanding. Develop a Robust Product Launch Plan and GTM Strategy A well-thought-out launch plan and a go-to-market strategy (GTM) ensure you reach the right audience with the right message. So, how do you ensure your product launch bears fruit?

Launch 59

Launch Negotiate Product GTM 59

Lead Fuze

JANUARY 1, 2022

This would be an upsell across all of your partner’s customer base, either directly or indirectly depending on what type of GTM strategy you choose. What joint GTM strategy options will you lead with? Here is an example of how GTM can be used to answer these questions: “Salespeople are motivated by more than just pay.

Negotiate 52

Negotiate Profit margin Contract Price 52