Partners in Excellence

AUGUST 6, 2024

We have long been consumed with efficiency in our GTM efforts. There has been no part of our GTM strategies that we haven’t been able to drive stunning levels of efficiency. And this seems to be lost in all the expert advice and with the productivity tools/techniques we are consumed with.

GTM 139

GTM Quota Technique Pipeline 139

Highspot

FEBRUARY 20, 2025

Product training techniques like gamification keep teams motivated. By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Partners in Excellence

AUGUST 7, 2024

Contrast this foundational principle of problem solving with how we address problems in our GTM and selling efforts. They tend to rely on indirect indicators of the problem, they leverage data an other analytic techniques to characterize the problems and address them. It’s almost the opposite! And there’s an added bonus!

Trust 139

Trust Assembly Line Manufacturing GTM 139

Partners in Excellence

JULY 19, 2024

In the press of developing and executing our GTM strategies, there’s a tendency to be preoccupied with our own organizations, products, goals. Our of curiosity, I had my friend, ChatGPT, do a simple analysis of about 75 thought leadership pieces on GTM, Sales, Marketing strategies. We get focused on our actions.

Customers 143

Customers GTM Meeting Technique 143

Partners in Excellence

JULY 5, 2024

We leverage tools, techniques, technologies that are supposed to make us more efficient and to free up time. This also requires us to be rethinking our fundamental GTM and scaling strategies. Time management is always an issue, and with everyone. But we still struggle. Too long, too many have been focused on simply doing more.

GTM 139

GTM Legal Up-sell Technique 139

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. As a result, software GTM teams are taking a fresh look at how and what they develop, how they sell and distribute and how they charge and account for their software. So, why PLG now?

Growth 103

Growth GTM Product Cross-sell 103

Highspot

NOVEMBER 24, 2024

The program covers everything from onboarding and product knowledge to sales techniques and workflows. The training program can also include personalized coaching to help sales reps refine their techniques and role-playing exercises to walk them through real-life sales scenarios. What Does Sales Enablement Training Include?

Pitch 52

Pitch Sales Technique Cross-sell 52

Sales Hacker

JUNE 28, 2021

Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? It’s more than just creating buyer personas and journeys; it’s bringing the voice of the customer into the GTM organization. Startups who want to rapidly grow revenue and their user base use growth marketing techniques.

GTM 112

GTM B2B Gaming Growth 112

ConversionXL

JULY 28, 2021

To do this, you’ll first need to configure GTM. Here’s how to set it up in GTM: Click Tags > New. Here’s how to set up a GA4 Event tag in GTM: Click Tags and then New. From the Analysis Hub you can run six techniques: Exploration. This technique can be used to uncover new segments of users on your site.

GTM 146

GTM Follow-up Technique Campaign 146

Outreach

SEPTEMBER 23, 2021

Where the former might need to develop new sales methodologies and content, the latter may need education, onboarding, and change management techniques. A successful sales transformation ensures your team is using up-to-date sales techniques and materials across the board, which helps sellers to be more effective with the modern buyer.

GTM 98

GTM Pipeline Technique Sales 98

Partners in Excellence

DECEMBER 12, 2024

The secrets to cold emails, how to build your LI network, how to post content that gets 1000s of likes, high impact telephone calls, ChatGPT prompts that do 90% of your job, qualifying questions, objection handling, closing, GTM strategies. All from experts who have earned millions using the same techniques.

Objection handling 116

Objection handling GTM High impact Technique 116

SaaStr

JUNE 27, 2024

How GTM Changes As You Scale If you’re a technical founder or very involved with the product, it’s easy to underestimate how incredibly complex and detailed the workings of a GTM team can be in terms of marketing and sales (how you address the market, what channels you use, how you incentivize the sales team, what they do). Not always.

GTM 103

GTM Launch Finance Start-ups 103

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. What about the GTM side?

GTM 122

GTM SQL X-functional Engineering 122

Partners in Excellence

MAY 23, 2024

And just like consumer products, mass marketing techniques were used to make customers aware of products. Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. ” Many are considering “new GTM innovations.”

Assembly Line 77

Assembly Line GTM Minimum Viable Product Non-Profits 77

SaaStr

DECEMBER 22, 2023

But there’s a single metric that can reflect market demand, product market fit, how well a GTM engine is executing, and the quality of the product- and that is the CAC (customer acquisition cost) payback period. Of course, these techniques are scalable but aren’t a substitute for getting out and meeting customers in person.

Product 121

Product Transportation GTM Cold Call 121

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

ConversionXL

JANUARY 18, 2022

Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.

Product 110

Product GTM Construction Launch 110

Martech

APRIL 19, 2023

DI helps guide decision-makers with actionable insights using optimization, simulation, and decision-analysis techniques. Designs of the framework of these decisions were standard for GTM; however, implementation required building an enterprise platform, training, and data support.

Strategize 117

Strategize Healthcare GTM Strategic planning 117

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

ConversionXL

JULY 11, 2016

Three techniques to write better copy: Surveys – learn customers’ challenges and questions via surveys. Check out the GTM Container of TNW. Mercer presented the best ways to use GTM like a top marketer: Use built-in tags as often as possible. Symptoms – which symptoms does your product solve?

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

Heinz Marketing

MARCH 15, 2019

Although industry and annual revenue are still the most commonly used criteria in building target account lists, 2018 showed there is an opportunity for companies to utilize more advanced techniques moving forward, like predictive and intent signals and engagement data. Remained the Same. This significant 52.6%

GTM 76

GTM Technique Lead generation Pipeline 76

Sales Hacker

JUNE 23, 2021

This is because HubSpot covers all parts of a GTM revenue org in their blog. They write about negotiation techniques, sales email tips, and how to build rapport with customers. HubSpot Sales. Focus areas: We know you’re no stranger to HubSpot – they’re always on page one of Google for all types of sales advice. Topics: Prospecting.

Cold Call 106

Cold Call Negotiate Objectives and Key Results Sales 106

Search Engine Land

SEPTEMBER 7, 2023

Go to your account’s GTM container and select Add new tag after you enter. If your Measurement ID is already loaded into GTM, you can select it. Google describes Explorations as “a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers' behavior.”

GTM 136

GTM Campaign Follow-up Start-ups 136

Highspot

MAY 3, 2024

Let’s take a closer look at why you need revenue enablement: Focus on Business Outcomes : Drive C-Suite business objectives including revenue growth, customer satisfaction, and retention rather than just improving new business sales techniques.

Cross-sell 93

Cross-sell Technology Technology GTM 93

ConversionXL

MARCH 24, 2016

To dig deeper and uncover hidden correlations, there are some great tools and old techniques you can use… Tools and Techniques for Finding Correlations. There are some solid statistical techniques for finding correlative metrics. The ways outlined above are pretty simple ways of finding striking and obvious correlations.

Conversion 77

Conversion A/B testing X-functional Technique 77

Sales Hacker

OCTOBER 30, 2018

She founded the Levitin Group in 1997 to share her proven techniques in two distinct ways: keynote speaking and helping businesses scale their training programs. She is an experienced and strategic GTM leader who loves driving revenue growth.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

SalesLoft

JANUARY 16, 2024

In Qualified’s latest video series GTM AI , host Sarah McConnell sits down with leaders from the most cutting-edge SaaS companies to learn how their AI-fueled products can modernize your GTM motion. Having insight into a prospect’s job seniority helps to think about messaging and align it with the most relevant audience.

Process 52

Process GTM Objectives and Key Results Objection handling 52

Sales Hacker

NOVEMBER 15, 2017

Lead Nurturing refers to the process of engaging and building long-term relationships with prospective customers through different marketing techniques that develop their preference for your product and services. Lead Generation is a set of activities aimed at generating interest around a product or service through methods such as 1.

B2B 105

B2B E-commerce Cold Call Represent 105

Sales Hacker

OCTOBER 7, 2021

sales techniques within business. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. Be agile, be open to new ideas, perspectives and techniques. Jenny is a revenue leader and GTM strategist. Experienced and strategic GTM leader that loves driving revenue growth.”

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Sales Hacker

DECEMBER 8, 2020

And as you are trying to enable leaders that you bring in to bring in the right talent, you do have to give them tools and techniques. So this isn’t my proprietary idea, but I’ve certainly bought into it, believed in it and evolved it.

Sales 116

Sales E-commerce Technology Technology 116

Salesforce

DECEMBER 2, 2022

Head of GTM, GTM Buddy. This technique works because it allows for extreme focus. And be sure to allow folks to take breaks over the holidays to rest and recharge. Get sales articles selected just for you, in your inbox. Sign up now. Use upgrades to wow potential buyers. Belal Batrawy. Want to build the best sales team?

Closing 98

Closing GTM Quota Pipeline 98

Search Engine Land

JULY 1, 2023

This course covers the following topics: Introduction to GA4 GA4 & GTM Setting up GA4 GA4 Interface E-commerce in GA4 Events & conversion tracking Reports Explore Advertising Developer Support 9. Google Analytics 4 (GA4) for SEO Cost: $49.99

E-commerce 100

E-commerce GTM Campaign Follow-up 100

Sales Hacker

FEBRUARY 19, 2019

Pete Kazanjy – Entrepreneur, Author, and Early-Stage GTM Expert. But that doesn’t mean Mark’s a stickler for only those tried-and-true techniques. We especially like this particular article, where he explains something that is a must-read for everyone, not just salespeople: how to make your 1:1s count.

Cold Call 14

Cold Call Inside sales Sales B2B 14

Martech

FEBRUARY 17, 2025

Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particularly in the B2B SaaS sector.

GTM 110

GTM Engineering Customer Relationship Management Lead generation 110

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. What is GTM Operational Excellence? What is GTM Operational Excellence?

GTM 52

GTM Cross-sell Pipeline CRM 52

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52