Martech

JULY 17, 2024

As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. While marketing focuses on developing awareness and customer preference, GTM aims to shorten the distance between the product or service and the customer.

GTM 101

GTM Product Strategize Drivers/motivators 101

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen. Share Tag GTMnow so we can see your takeaways and help amplify them.

GTM 116

GTM X-functional Pipeline Construction 116

Martech

SEPTEMBER 20, 2024

The 3Ps model of GTM maturity Jason’s organization is working through the 3Ps model of go-to-market (GTM) maturity: Problem-market fit. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. Product-market fit. Platform-market fit.

GTM 108

GTM Product Cross-sell Profit margin 108

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 113

GTM Real Estate Represent Territory 113

Partners in Excellence

AUGUST 27, 2024

There are never ending, and important discussions, about our Go To Market (GTM) strategies. We talk about organizational structures and functions involved in our GTM implementation. The discussions about our GTM strategies are endless. We need to move beyond GTM to look at our Go To Customer (GTC) strategies.

GTM 139

GTM Customers Finance Territory 139

Martech

NOVEMBER 27, 2024

Today’s “AI experts” are too focused on the technology and process sides of the “People, Process and Technology” paradigm. They assume that improving technology will create business value and optimizing processes will ensure consistency. They need a broader, organization-wide strategy with a GTM application.

GTM 111

GTM Teamwork Technology Technology 111

Sales Hacker

OCTOBER 6, 2023

Thanks for reading The GTM Newsletter! In partnership with Jorge Peñalva , the CEO of Lang.ai , and the team at G2 we’ve built the first framework to implement AI for GTM teams. No technology is a silver bullet. If your GTM motion is not working today, it’s certainly not going to work with AI. Let’s get into it.

GTM 124

GTM Finance Technology Technology 124

Heinz Marketing

NOVEMBER 23, 2023

This change is more than just adopting new technologies; it’s about transforming how companies operate and engage with their clients. For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential.

GTM 128

GTM B2B Technology Technology 128

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Feedback from GTM leaders echoes this notion. The post The State of GTM Jobs: Sales appeared first on GTMnow.

GTM 125

GTM Sales Growth Represent 125

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And after a couple of years, I sold it. Scott Barker: Super cool.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins.

GTM 125

GTM B2B Growth Strategize 125

Sales Hacker

SEPTEMBER 17, 2024

He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.

GTM 125

GTM Contract CRM Technology 125

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 128

GTM Market share Growth Technology 128

Sales Hacker

JULY 17, 2024

Discussed in this Episode: The impact of cryptocurrency market fluctuations on the adoption of blockchain technology. Highlights: [3:47] – Annelise explains the relationship between blockchain technology and cryptocurrencies. [11:10] How digital assets and blockchain are upgrading finance and why it matters for businesses.

Finance 124

Finance GTM Go To Market Technology 124

Heinz Marketing

SEPTEMBER 24, 2024

What was once a manual, time-intensive process can now be handled by smart technology, freeing SDRs to focus on strategic, high-impact activities. If you have further questions on AI tools or streamlining your workflow for GTM ease, feel free to contact us ! Conclusion As AI continues to advance, the role of the SDR is evolving.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Partners in Excellence

MARCH 5, 2025

I speak with lots of leaders about their GTM strategies. My social channels are dominated by experts suggesting the GTM strategies. How can we leverage technology, tools, and AI to do the work? What do we have to change in our GTM to do this? ” It’s surprising how seldom the word is used.

Customers 97

Customers GTM Conversion Meeting 97

Sales Hacker

MAY 14, 2024

Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. The post GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen appeared first on GTMnow.

GTM 125

GTM Price Customers B2C 125

Partners in Excellence

MARCH 19, 2025

That’s how designing and executing your GTM/selling strategies work! We bring in an new CRO with a different playbook, we leverage the latest tool or technology, we provide different training. If it isn’t producing the desired outcome, then there is something flawed in the design or in what you are doing!”

GTM 121

GTM Quota Start-ups Presentation 121

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. And mainly the moon now.

GTM 70

GTM X-functional Start-ups Relationship building 70

G2

JANUARY 11, 2024

Season 1 of the GTM Innovators podcast has been a journey of exploration and discovery, where I’ve uncovered some of the best strategies, technologies, and mindsets that drive successful go-to-market (GTM) initiatives.

GTM 98

GTM Technology Technology Go To Market 98

Sales Hacker

APRIL 30, 2024

Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. The post GTM 92: Unlocking $100M+ Deals, Winning in Enterprise and Chasing Customers Not Competitors with Eric Gilpin appeared first on GTMnow.

GTM 123

GTM Customers Contract Go To Market 123

Sales Hacker

MARCH 12, 2024

He has also previously served as the Board Chair of Philly Startup Leaders and Board Member of Philadelphia Alliance for Capital and Technologies (PACT). Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth.

GTM 124

GTM Growth Strategic partnership Pipeline 124

Sales Hacker

JUNE 18, 2024

Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. The post GTM 99: Mastering Customer Success in the AI New Age with Jon Dick appeared first on GTMnow. It’s flexible, scalable ABM built for you.

GTM 122

GTM Customers Go To Market Conversion 122

Sales Hacker

JULY 2, 2024

Nick Dolik is a NYC-based investor, currently the Managing Director at TriplePoint Capital, and is focused on supporting founders and funding high-growth technology companies. The post GTM 101: A Founder’s Guide to Financing Environments and Navigating Venture Debt with Nick Dolik appeared first on GTMnow.

Finance 124

Finance GTM Growth Go To Market 124

Sales Hacker

DECEMBER 22, 2023

GTM Leader Perspectives Highlighting 25 GTM perspectives on what is working and career advice “What’s one tactic or strategy that’s working for you?” In particular, try to pick something that helps your boss ( Bob Elliott – former Chief Revenue Officer at Built Technologies and Forter). That’s it, that’s all.

GTM 116

GTM Construction Consult Promote 116

Sales Hacker

JUNE 4, 2024

Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. The post GTM 97: The Neural Network Training Approach to Enterprise Sales Process with Robert Brooks appeared first on GTMnow.

GTM 120

GTM Networking Process B2B 120

Martech

OCTOBER 22, 2024

Dig deeper: A scoring model your GTM team will fall in love with 3. Technology stack Leads using technologies that integrate with or complement your solution should receive additional points. Conversely, lower points should be given to leads outside your service area.

Cross-sell 116

Cross-sell Lead generation GTM Territory 116

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. This emphasizes incorporating digital strategies like conversational marketing into your overall B2B GTM strategy. Get MarTech! In your inbox.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Martech

OCTOBER 10, 2024

See the example below: Building custom events with GTM Prebuilt filters are great, but they are limited. Google Tag Manager (GTM) allows you to tag and track a wide variety of events. This feature allows you to create any event in GTM, send it to Clarity, segment session recordings and gain deeper insights.

GTM 68

GTM UX Campaign Referrals 68

Sales Hacker

JUNE 12, 2024

Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. The post GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl appeared first on GTMnow.

GTM 125

GTM Engineering Growth Cross-sell 125

Sales Hacker

MAY 21, 2024

Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. The post GTM 95: Going to Market in a Single Platform Ecosystem (HubSpot): Insights from Arrows’ Journey with Daniel Zarick appeared first on GTMnow.

GTM 123

GTM Go To Market B2B Networking 123

Sales Hacker

APRIL 23, 2024

Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

GTM 118

GTM Customers Go To Market CRM 118

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. What do C-level execs think of their GTM strategies?

GTM 114

GTM CRM Conversion Market share 114

Martech

NOVEMBER 7, 2024

They unlock an account-based approach to marketing, which is the right GTM for any business selling to an account. Managed service partners Managed service partners provide a hybrid option, offering the technological capabilities of an ABM platform alongside hands-on management and strategy.

B2B 124

B2B Contract GTM CRM 124

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 83

GTM Cross-sell X-functional Pipeline 83

SaaStr

NOVEMBER 28, 2022

As SaaS businesses expand, we are seeing more technology, business acquisitions, and inorganic growth. The secret to aligning GTM & finance teams. The people, processes, and technology within a business must all be on the same page. Success requires a healthy balance between finance and GTM teams.” Prakash Raina.

Finance 98

Finance GTM Government Territory 98

Sales Hacker

AUGUST 18, 2023

This is a revisited episode from the early GTM Podcast days, and our highest streamed episode. Lars has also served in sales exec roles at ArcSight, Hewlett Packard, Riverbed Technology, and Portal Software, all three of which achieved IPOs. So much value to take away from the Pioneer of the BDR name !

GTM 96

GTM Referrals Inside sales Consult 96