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8 major email marketing mistakes and how to avoid them

Martech

Your objective is not to personalize your email campaigns and lifecycle messages. Rather, your objective is to enhance your customer’s experience with your brand. Use your testing results to improve each tactic. How you measure success is a key part of this equation. Optimize and move on. Mistake #5.

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How to Get Started with Door-to-Door Sales in the Digital Age

Salesforce

It involves highlighting key benefits, how they will help your prospect, and addressing potential objections. Being persuasive without being pushy is the key. Back to top ) Overcoming challenges in door-to-door sales The key to a successful door-to-door sales process is intentional prospecting.

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Performance Bonus 101: How to Reward Employees the Right Way

Salesforce

A bonus, or performance bonus, is a form of additional compensation given to employees beyond their base salary to recognize and reward their hard work, contributions, and the achievement of specific company goals or objectives. On the surface, a bonus payment is an employers way of saying Thank you! and Keep up the good work!

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms? This metric reflects how well you retain customers: Churn rate formula = (Total customers/Number of customers lost) 100 Closed-won Indicates that a deal has been finalized, resulting in a new customer acquisition.

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How to Run Effective Online Sweepstakes Campaigns

ConversionXL

Objectives. Results included increased sales volume during the campaign and resulted 10 000+ new qualified leads on their e-mail list. Results: 24% increase in subscriber list. Results for e-mail only campaign are pretty impressive – it’s safe to say they met their initial goals and then some.

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The 12 Best AI Assistants for Sales Teams

Hubspot

AI provides insights into sales performance and key metrics for data-driven decision-making. This led to significant improvements in three key areas: driving more high-value customer interactions, creating a seamless omnichannel journey, and increasing business from mobile marketing. The result? Sales analytics.

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6 Negotiation Strategies Every Marketer Should Know

Hubspot

Beyond the shocking objections and confessions, it seems like there's constant screentime for strong, powerful arguments. Regardless, being prepared for these conversations is key. When it comes to negotiation, creativity is key. There's a reason why we love TV courtroom dramas. Maybe you’re working out a co-marketing agreement.