Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Healthcare 116

Healthcare Appointment Hospitality Drivers/motivators 116

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally. in 2022.

Healthcare 107

Healthcare B2B Hospitality Education 107

Heinz Marketing

FEBRUARY 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. On the other hand, the healthcare industry is rapidly evolving, and marketing teams are facing increasing pressure to demonstrate their business impact in this dynamic space.

Healthcare 102

Healthcare B2B Technology Technology 102

G2

JUNE 19, 2024

If you are wondering how healthcare data analytics is your answer. What is the use of data analytics in healthcare? It can, and it is saving lives. Data analytics is the use of analytics software to extract valuable insight from big datasets.

Healthcare 59

Healthcare 59

The Advantexe Advisor

MAY 2, 2024

The news that Walmart is shutting down its healthcare clinic business is shocking on many levels but also goes to demonstrate the power of strategic discipline from a business acumen perspective.

Healthcare 99

Healthcare Closing Strategize Launch 99

Heinz Marketing

FEBRUARY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level.

Healthcare 110

Healthcare B2B Campaign Prospecting 110

Heinz Marketing

JANUARY 23, 2023

My colleague Mina recently wrote a post on trends specific to the Healthcare industry and identified that more companies are moving creative studios in-house. After completing these two steps, you should be ready to develop your healthcare content strategy. How to create a content strategy?

Healthcare 103

Healthcare Clients Start-ups Consult 103

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

Healthcare 90

Healthcare Campaign Conversion Service 90

Salesforce

APRIL 12, 2023

Pediatric care is perhaps one of the most sensitive areas of healthcare. This unique situation means healthcare organizations must ensure that the information they share in regards to a patient’s condition is only distributed to approved parties so pediatric patients can receive the best, most ethical care possible.

Healthcare 98

Healthcare Hospitality User Experience CRM 98

Salesforce

DECEMBER 2, 2021

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. In other words, patients are forced to manage their own healthcare. It starts with cloud-based healthcare. What is cloud-based healthcare? How can a cloud solution improve the work of healthcare organizations?

Healthcare 98

Healthcare Appointment Transportation Contact 98

Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

Healthcare 98

Healthcare Government Hospitality Technology 98

Martech

OCTOBER 12, 2021

Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. The post ActionIQ brings its CDP to healthcare appeared first on MarTech. Why we care. Given the scale of the U.S.

Healthcare 95

Healthcare Retail Represent Meeting 95

Salesforce

MAY 31, 2022

The more consumers trust in the healthcare organizations they interact with, the more likely they are to use their services. When patients use healthcare services more often, it means providers have more opportunities to encourage better behaviors that will improve their health. What drives trust in healthcare?

Healthcare 98

Healthcare Trust Pharmaceutical Service 98

Martech

NOVEMBER 4, 2021

Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. With healthcare spending accounting for over 17% of U.S. GDP, the healthcare market is getting significant attention in the marketing tech space. Why we care. Who’s next?

Healthcare 102

Healthcare 102

Sales Pop!

MARCH 24, 2024

As a business leader, navigating the complex world of healthcare benefits can be daunting. Thus, HSAs become an appealing choice for individuals seeking to set aside funds for future healthcare expenses while also benefiting from tax advantages. One of the main advantages of PPOs is the wide range of provider choices they offer.

Healthcare 52

Healthcare Networking Education Service 52

Martech

APRIL 11, 2022

Virtual healthcare hit an unprecedented peak in April 2020 as the country locked down for COVID but in the following months it has stabilized not far below that peak and some 38 times higher than pre-pandemic. healthcare industry cannot afford to be a digital laggard. It is also a Sitecore partner. Going forward, the massive U.S.

Healthcare 91

Healthcare Hospitality Manufacturing Retail 91

Search Engine Land

OCTOBER 27, 2022

YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. The new guidelines will make the features available to a wider group of healthcare providers. What this means. How to apply.

Healthcare 85

Healthcare Product Hospitality Government 85

Concentrix Catalyst

MAY 2, 2022

The healthcare industry has a once-in-a-generation opportunity to reimagine CX. The post The consumerization of healthcare appeared first on Concentrix Catalyst. Waves of technological advancement and new models for patient care have converged, right as a global pandemic has elevated health and […].

Healthcare 52

Healthcare Technology Technology 52

Lead Fuze

JUNE 26, 2023

Understanding how to market a home healthcare agency is critical in today’s competitive health care landscape. Who is the target market for home healthcare services? “Boost your home healthcare agency’s growth with digital marketing. Learn how to do it right here.

Healthcare 52

Healthcare Referrals Hospitality Education 52

Salesforce

AUGUST 24, 2021

The patient experience in healthcare has been permanently altered by the pandemic , and healthcare providers and health plans alike are finally prioritizing a friendly, customer-focused experience. . Learn more about the future of the patient experience in healthcare. Read The Customer Experience in Health Care report.

Healthcare 98

Healthcare Hospitality Appointment Technology 98

Concentrix Catalyst

MARCH 3, 2022

Would you trust a retail store, such as CVS or Walgreens, with facilitating your healthcare appointment? According to our recent survey of 1,016 healthcare consumers, over 60% of respondents would. […]. The post How healthcare providers can build patient loyalty programs appeared first on Concentrix Catalyst.

Healthcare 52

Healthcare Appointment Retail Trust 52

Concentrix Catalyst

SEPTEMBER 28, 2021

We see a once-in-a-generation opportunity for providers and payers to reimagine healthcare loyalty. The post Loyalty in healthcare: Creating connected membership appeared first on PK. From earning consumer trust to establishing brand relevance, technology and care models are evolving to create patient […].

Healthcare 52

Healthcare Trust Technology Technology 52

Salesforce

SEPTEMBER 30, 2021

One of today’s top challenges in healthcare is that providers and health plans alike are bogged down by disconnected systems. By using a connected platform that directly pulls in credentialing data such as Council for Affordable Quality Healthcare (CAQH) data, you can cut the time it takes to credential and contract a provider down to weeks.

Healthcare 98

Healthcare Contract Networking Negotiate 98

SaaStr

MAY 19, 2020

The global healthcare industry is facing a crisis. When the healthcare system is not able to serve properly, precious lives are lost. Luckily, there is also no shortage of SaaS innovators in the digital health space, dedicated to “curing” the healthcare industry. By Marcelo Lopez, UruIT CEO. billion in 2018.

Healthcare 112

Healthcare Product Hospitality Technology 112

Predictable Revenue

APRIL 8, 2021

The post Selling Into Ever-Changing, Highly Regulated Industries: Healthcare Edition appeared first on Predictable Revenue. Mac McKellar, National Sales Director at Nona Scientific, joins Sarah Hicks on the second episode in the Selling into Ever-Changing, Highly Regulated Industries series on the Predictable Revenue Podcast.

Healthcare 97

Healthcare Sell Sales 97

Concentrix Catalyst

MARCH 25, 2022

Consumer choice continues to reshape healthcare with lasting impacts for the traditional model. The post Consumer-centric healthcare: Reimagining care delivery for the connected consumer appeared first on Concentrix Catalyst.

Healthcare 52

Healthcare Retail Customers 52

Salesforce

NOVEMBER 21, 2022

But there are ways to make the healthcare platform better for patients, while also helping your organization save money. People expect a better experience from their healthcare provider — one that parallels what they receive from consumer brands like CVS or Amazon. Level up your healthcare tech. Download the report. 300 points.

Healthcare 52

Healthcare Appointment Referrals Technology 52

Heinz Marketing

AUGUST 9, 2022

It is a challenge to engage with a complex buying committee in the crowded healthcare industry—even when your offering is the category leader. The post Case Study: When Healthcare Marketing Needs a Booster appeared first on Heinz Marketing. Get in Touch .

Healthcare 68

Healthcare Consult Pipeline Campaign 68

Predictable Revenue

APRIL 21, 2021

The post Selling into Ever-Changing, Highly Regulated Industries – Part 3: Healthcare 2.0 Sean Yuan, Business and Product Operations Specialist at MDTech, joins Sarah Hicks/Collin Stewart on this episode of the Predictable Revenue Podcast. appeared first on Predictable Revenue.

Healthcare 95

Healthcare Sell Product 95

Search Engine Land

DECEMBER 2, 2021

Make sure to update your healthcare client’s Google Business Profile and website to ensure Google is showing accurate details. Please visit Search Engine Land for the full article.

Healthcare 96

Healthcare Engineering Clients 96

Richardson

JULY 28, 2021

In the early months of the pandemic, virtual engagement was the only option for healthcare sales professionals. In fact, research from Veeva shows that 88% of field sales professionals use digital channels to contact and engage their healthcare buyers. B2B Virtual Prospecting in Healthcare Sales.

Healthcare 52

Healthcare Prospecting Technique B2B 52

G2

OCTOBER 25, 2024

Picture this: a bustling hospital. Numerous doctors, nurses, and staff busy with different tasks, yet perfectly coordinated at the touch of the fingertip.

Healthcare 59

Healthcare Hospitality Networking 59

Richardson

OCTOBER 20, 2020

Phillips Healthcare Sales Challenges. As regulatory and healthcare provider reimbursement changes are being introduced, there is a fundamental shift in the business paradigm for physicians. As such, the traditional call model of selling into the healthcare practice is no longer as effective as it once was.

Healthcare 52

Healthcare Process Sales Strategize 52

Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. The post Modernizing healthcare marketing with agility: How Premier got started appeared first on MarTech. Company Website: [link].

Healthcare 87

Healthcare Hospitality Teamwork Strategize 87

Concentrix Catalyst

OCTOBER 28, 2021

AN ORIGINAL SERIES FROM PK HOSTED BY KATIE MARTELL, IN PARTNERSHIP WITH ADOBE Healthcare organizations face stark new realities. The post Born digital, episode two: Patient loyalty in healthcare appeared first on PK. Retailers, tech titans, and digital insurgents are looking to remake the […].

Healthcare 40

Healthcare Retail Customers 40

Richardson

OCTOBER 15, 2020

This hurdle has never been more evident than it is in the healthcare industry. Coalescing disparate stakeholders is uniquely challenging within healthcare because the decision makers not only have different value drivers, they also have different positions within the hierarchy.

Healthcare 52

Healthcare Drivers/motivators Sales Sell 52

Veloxy

OCTOBER 26, 2023

Key Takeaways Become a medical device sales rep and gain exposure to the healthcare industry. The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. Need to learn how to succeed on the road?

Healthcare 130

Healthcare Hospitality Networking Negotiate 130