Heinz Marketing

FEBRUARY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level.

Healthcare 111

Healthcare B2B Campaign Prospecting 111

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally. in 2022.

Healthcare 103

Healthcare B2B Hospitality Education 103

Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Healthcare 116

Healthcare Appointment Hospitality Drivers/motivators 116

Heinz Marketing

FEBRUARY 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. On the other hand, the healthcare industry is rapidly evolving, and marketing teams are facing increasing pressure to demonstrate their business impact in this dynamic space.

Healthcare 98

Healthcare B2B Technology Technology 98

G2

JANUARY 18, 2024

The healthcare industry rests on one important pillar: data. Without the collective knowledge synthesized and shared by generations of healthcare professionals, we would have never become so efficient in treating diseases.

Healthcare 94

Healthcare Networking 94

Heinz Marketing

JANUARY 23, 2023

My colleague Mina recently wrote a post on trends specific to the Healthcare industry and identified that more companies are moving creative studios in-house. After completing these two steps, you should be ready to develop your healthcare content strategy. How to create a content strategy?

Healthcare 100

Healthcare Clients Start-ups Consult 100

Salesforce

APRIL 12, 2023

Pediatric care is perhaps one of the most sensitive areas of healthcare. This unique situation means healthcare organizations must ensure that the information they share in regards to a patient’s condition is only distributed to approved parties so pediatric patients can receive the best, most ethical care possible.

Healthcare 98

Healthcare Hospitality User Experience CRM 98

Salesforce

MAY 31, 2022

The more consumers trust in the healthcare organizations they interact with, the more likely they are to use their services. When patients use healthcare services more often, it means providers have more opportunities to encourage better behaviors that will improve their health. What drives trust in healthcare?

Healthcare 98

Healthcare Trust Pharmaceutical Service 98

The Advantexe Advisor

MAY 2, 2024

The news that Walmart is shutting down its healthcare clinic business is shocking on many levels but also goes to demonstrate the power of strategic discipline from a business acumen perspective.

Healthcare 99

Healthcare Closing Strategize Launch 99

Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. The post Modernizing healthcare marketing with agility: How Premier got started appeared first on MarTech. Company Website: [link].

Healthcare 110

Healthcare Hospitality Teamwork Strategize 110

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Healthcare 118

Healthcare Campaign Trust Go To Market 118

Anthony Cole Training

JULY 29, 2020

Businesses in customer care, retail, healthcare, digital marketing, and online training industries are actively hiring because of the new market demands. The COVID-19 pandemic has brought about many changes. While some businesses have hit rock bottom, some are thriving and hiring at scale.

Healthcare 197

Healthcare Retail Technique Customers 197

G2

NOVEMBER 11, 2024

Healthcare is an incredibly complex and critical industry. With healthcare workers and their patients at the core, the need to manage HR processes diligently and faultlessly is paramount.

Healthcare 59

Healthcare Technology Technology Process 59

G2

JUNE 19, 2024

If you are wondering how healthcare data analytics is your answer. What is the use of data analytics in healthcare? It can, and it is saving lives. Data analytics is the use of analytics software to extract valuable insight from big datasets.

Healthcare 59

Healthcare 59

Salesforce

OCTOBER 11, 2024

The rapid evolution of the healthcare landscape is nothing short of revolutionary. Regulatory shifts, changing consumer demographics, cutting-edge research, landmark policies like the Patient Protection and Affordable Care Act, and the push towards outcomes-based reimbursement have raised the stakes for healthcare organizations.

Healthcare 52

Healthcare Pharmaceutical Technology Technology 52

Tibor Shanto

DECEMBER 6, 2021

SVP Healthcare Solutions, Primex: helped large hospital and healthcare systems executives build clinical quality and patient safety; grew sales by 3X, SaaS ARR by 4X, EBITDA by 6X. . Prior to StrikeZone, his roles have included: .

Healthcare 144

Healthcare Hospitality Management Consulting Manufacturing 144

Veloxy

OCTOBER 26, 2023

Key Takeaways Become a medical device sales rep and gain exposure to the healthcare industry. The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. Need to learn how to succeed on the road?

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

Partners in Excellence

OCTOBER 5, 2021

We aren’t a healthcare company and don’t buy medical devices/pharmaceutical products. When I ask, “What’s your ideal customer profile,” the response is usually “Financial services organizations, ” or “Healthcare,” or “Industrial Manufacturing,” and the list goes on.

Customers 138

Customers Healthcare Pharmaceutical Manufacturing 138

Martech

OCTOBER 13, 2021

ActionIQ brings its CDP to healthcare. Enterprise CDP ActionIQ announced today that it is available to the healthcare vertical, having completed the compliance audit for Health Insurance Portability and Accountability Act (HIPAA) Type 1 standards. Read more here. Why we care. Given the scale of the U.S.

CRM 122

CRM Healthcare Drivers/motivators Territory 122

Martech

AUGUST 20, 2024

Products exclusively aimed at adults, like cars and many healthcare products, are not going to find a natural home on a children’s channel. But on the other hand, that kind of engagement, with kids bringing parents’ attention back to ads after they’ve been shown, must be valuable to the brands involved.

Healthcare 125

Healthcare Retail Product Process 125

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser.

Healthcare 122

Healthcare Finance Entertainment Education 122

Martech

SEPTEMBER 4, 2024

Example 1: Personalized email for an awareness-stage lead One of our simulated users, a CTO at a medium-sized healthcare company, engaged with our LinkedIn content and downloaded a whitepaper. I thought you might enjoy this quick demo on how we’re helping similar companies streamline their workflows.”

SQL 126

SQL Healthcare Finance Campaign 126

Martech

MAY 11, 2023

platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

Healthcare 122

Healthcare Product Launch Technology 122

Heinz Marketing

APRIL 20, 2021

By Shannan Seely, B2B and Healthcare Copywriter. A healthcare company wants to know what leaders in other healthcare companies think. Shannan Seely is a freelance B2B and healthcare copywriter leading Seely Marketing Communications. I mean, this blog has also shared its merits. They listen to their tribe. .

B2B 131

B2B Healthcare Customers Gaming 131

Search Engine Land

AUGUST 13, 2024

Healthcare searches – Google removed AI results for keywords related to “rare,” “genetic” and “complex” disorders. However, healthcare still has the highest number of AI Overviews (61%, down from 68%). Brand-specific queries (e.g., Google, Apple).

Real Estate 106

Real Estate Healthcare Electricity Entertainment 106

Martech

MARCH 15, 2022

Adobe Experience Cloud for healthcare, supporting enhanced digital experiences from healthcare providers. And note Adobe’s interest in the healthcare space, a space that has recently attracted the attention of enterprise CDPs like ActionIQ and Treasure Data.

E-commerce 119

E-commerce Healthcare Launch Engineering 119

Tibor Shanto

JANUARY 24, 2022

Always focusing on the desired outcomes, Fred’s approach sees him work with his clients to discover new and more powerful ways of how they can do business, build mutually beneficial relationships with their customers and increase revenue.

Healthcare 144

Healthcare Consult Engineering Clients 144

Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. Ritesh Patel, the Chief Digital Officer at Ogilvy Health, understands the inherent challenges of marketing to healthcare professionals.

Pharmaceutical 137

Pharmaceutical Healthcare Hospitality Campaign 137

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems.

Healthcare 124

Healthcare Drivers/motivators Consult Promote 124

G2

NOVEMBER 23, 2023

Learn more about its benefits, ROI, and how it can help reduce healthcare costs. Employee wellness programs can help meet the demand for a better work culture.

Healthcare 121

Healthcare Meeting Networking Product 121

Martech

DECEMBER 2, 2024

This is estimated to cost healthcare systems $100 to $300 billion annually. By combining Verily’s AI capabilities with Walgreens’ patient data, they can predict and prevent missed doses, improving patient outcomes and reducing healthcare costs.

Healthcare 130

Healthcare Negotiate Strategic partnership Strategize 130

Martech

JANUARY 30, 2024

Businesses, including those in healthcare, collect all kinds of data. Marketers in the finance, government and healthcare industries take on the added challenge of handling extra sensitive information that must be gathered effectively while remaining confidential. HIPAA enters when a certain class of data is at play.

Trust 129

Trust Customers Healthcare Government 129

Martech

APRIL 17, 2024

A: Because Google is not HIPAA compliant, some of our healthcare clients have either made the move to a different healthcare HIPAA-compliant system or have added a buffer solution that makes them compliant. Dig deeper: 15 low-cost alternatives to GA4 Q: The clients who have adopted other systems, what made them do it?

Healthcare 128

Healthcare GTM Clients Price 128

Search Engine Land

SEPTEMBER 19, 2024

Healthcare: 16% less. For its healthcare citations: General health sites like verywellhealth.com saw a decline in citations. B2B tech: 17% less. More Google AIO ecommerce findings. BrightEdge also found that: In August, product carousels for apparel-related queries increased by 172%. Google AIO citations findings.

Healthcare 93

Healthcare Referrals Education B2B 93

Martech

JULY 27, 2022

The least: Healthcare Services (0%) and Education (8%). While B2C companies collect more consumer data, their compliance rate is essentially the same as B2B companies (11.3% for B2C vs. 10.3% The most compliant business sectors are Media & Internet (30%) and Consumer Services (25%). Only 15% of California companies are compliant.

B2C 145

B2C Healthcare B2B Education 145

SaaStr

JANUARY 6, 2021

Staffy , an on-demand staffing app for the healthcare industry, is hiring for a candidate to help them capitalize on their 5X growth over the last year. Moxe , a healthcare data platform, needs a strong VP of Sales to help foster growth coming out of their series More on this opportunity here. More on this opportunity here.

Healthcare 136

Healthcare Finance Construction Government 136

Martech

AUGUST 22, 2024

CEO and co-founder Alex Wiltschko believes giving computers the ability to process scent can help with healthcare. That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website.

E-commerce 126

E-commerce Healthcare Campaign Technology 126